Suncoast Equity Management Has $34.20 Million Stock Holdings in Salesforce Inc. $CRM

Suncoast Equity Management decreased its position in Salesforce Inc. (NYSE:CRM) by 2.4% during the 4th quarter, according to the company in its most recent filing with the SEC. The fund owned 129,109 shares of the CRM provider’s stock after selling 3,129 shares during the quarter. Salesforce accounts for approximately 3.5% of Suncoast Equity Management’s holdings, making the stock its 13th biggest holding. Suncoast Equity Management’s holdings in Salesforce were worth $34,202,000 at the end of the most recent reporting period.

Other large investors have also made changes to their positions in the company. Brighton Jones LLC grew its holdings in Salesforce by 13.7% during the 4th quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock worth $8,582,000 after acquiring an additional 3,102 shares during the last quarter. Revolve Wealth Partners LLC raised its stake in shares of Salesforce by 12.6% during the fourth quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock worth $611,000 after buying an additional 205 shares during the last quarter. Bison Wealth LLC raised its stake in shares of Salesforce by 9.0% during the fourth quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock worth $747,000 after buying an additional 184 shares during the last quarter. Sivia Capital Partners LLC raised its position in shares of Salesforce by 3.7% in the 2nd quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider’s stock valued at $807,000 after acquiring an additional 106 shares during the period. Finally, United Bank raised its position in shares of Salesforce by 5.2% in the 2nd quarter. United Bank now owns 10,198 shares of the CRM provider’s stock valued at $2,781,000 after acquiring an additional 500 shares during the period. Institutional investors own 80.43% of the company’s stock.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce beat fiscal Q1 expectations, with revenue rising 13% year over year to $11.13 billion and EPS of $3.88 topping estimates, reinforcing that demand remains healthy. CRM Q1 Earnings Top Estimates, Revenues Rise Y/Y on ARR Milestone
• Positive Sentiment: The company said Agentforce annual recurring revenue crossed $1 billion and lifted FY2027 revenue guidance, suggesting its AI products are starting to contribute meaningfully to growth. Salesforce raises FY 2027 revenue guide to $45.9B-$46.2B while launching $25B accelerated share repurchase
• Positive Sentiment: Salesforce announced a $25 billion accelerated share repurchase program and highlighted $6.6 billion in free cash flow, signaling strong cash generation and shareholder returns. Salesforce Announces Quarterly Dividend
• Positive Sentiment: New customer and partner headlines, including CVS Health expanding use of Salesforce’s Agentforce Health, support the view that the company’s AI platform is gaining traction. CVS Health to Deliver Faster, More Personalized Call Center Care for Millions of Members with Salesforce’s Agentforce Health
• Neutral Sentiment: Several analysts remained constructive, but many trimmed price targets after the report, reflecting a more cautious stance on near-term upside. Salesforce Q1 Results ‘Uninspiring’: ‘Nothing To Dispel The AI Threat Narrative’
• Negative Sentiment: Investors were disappointed by Q2 revenue guidance, which came in slightly below expectations, keeping the stock under pressure despite the earnings beat. CRM Stock Dips After-Hours As Q2 Revenue Outlook Marginally Misses Expectations
• Negative Sentiment: Bearish commentary continues to focus on the risk that AI agents could eventually disrupt Salesforce’s core revenue model, which is weighing on sentiment. Analyst warns Salesforce has an AI problem

Analyst Upgrades and Downgrades

A number of brokerages recently weighed in on CRM. Cantor Fitzgerald reiterated an “overweight” rating and issued a $250.00 price target on shares of Salesforce in a research report on Thursday. Jefferies Financial Group reiterated a “buy” rating on shares of Salesforce in a research report on Tuesday, May 26th. Oppenheimer cut their price target on shares of Salesforce from $275.00 to $250.00 and set an “outperform” rating on the stock in a research report on Thursday, February 26th. Wells Fargo & Company cut their price target on shares of Salesforce from $210.00 to $200.00 and set an “equal weight” rating on the stock in a research report on Thursday. Finally, Needham & Company LLC restated a “buy” rating and set a $400.00 target price on shares of Salesforce in a report on Thursday, February 26th. One analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, nine have issued a Hold rating and three have assigned a Sell rating to the company. According to MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average price target of $257.97.

Insider Buying and Selling at Salesforce

In related news, Director David Blair Kirk acquired 2,570 shares of Salesforce stock in a transaction on Wednesday, March 18th. The stock was purchased at an average cost of $194.62 per share, with a total value of $500,173.40. Following the completion of the transaction, the director directly owned 13,689 shares in the company, valued at $2,664,153.18. This trade represents a 23.11% increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, Director Laura Alber acquired 2,571 shares of Salesforce stock in a transaction on Thursday, March 19th. The shares were bought at an average cost of $194.58 per share, with a total value of $500,265.18. Following the completion of the transaction, the director owned 9,530 shares of the company’s stock, valued at approximately $1,854,347.40. This trade represents a 36.94% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. 3.50% of the stock is currently owned by company insiders.

Salesforce Price Performance

NYSE CRM opened at $191.00 on Monday. The company has a quick ratio of 0.79, a current ratio of 0.79 and a debt-to-equity ratio of 1.15. Salesforce Inc. has a 12-month low of $163.52 and a 12-month high of $276.80. The company has a market capitalization of $156.43 billion, a PE ratio of 22.11, a price-to-earnings-growth ratio of 1.27 and a beta of 1.16. The firm’s 50 day moving average is $180.77 and its 200-day moving average is $210.36.

Salesforce (NYSE:CRM) last posted its quarterly earnings data on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $3.13 by $0.75. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. The company had revenue of $11.13 billion for the quarter, compared to the consensus estimate of $11.05 billion. During the same period last year, the company earned $2.58 earnings per share. The firm’s revenue was up 13.3% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. Equities research analysts anticipate that Salesforce Inc. will post 9.72 earnings per share for the current fiscal year.

Salesforce Dividend Announcement

The company also recently announced a quarterly dividend, which will be paid on Thursday, July 2nd. Investors of record on Thursday, June 11th will be paid a $0.44 dividend. The ex-dividend date of this dividend is Thursday, June 11th. This represents a $1.76 annualized dividend and a dividend yield of 0.9%. Salesforce’s dividend payout ratio (DPR) is currently 20.37%.

Salesforce announced that its Board of Directors has initiated a share buyback plan on Monday, March 16th that allows the company to repurchase $25.00 billion in shares. This repurchase authorization allows the CRM provider to reacquire up to 14.1% of its shares through open market purchases. Shares repurchase plans are usually an indication that the company’s board believes its stock is undervalued.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.