AppFolio (NASDAQ:APPF – Get Free Report) and ODDITY Tech (NASDAQ:ODD – Get Free Report) are both computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, earnings, dividends, institutional ownership, analyst recommendations, risk and profitability.
Earnings and Valuation
This table compares AppFolio and ODDITY Tech”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| AppFolio | $950.82 million | 6.49 | $140.92 million | $4.20 | 41.58 |
| ODDITY Tech | $809.84 million | 0.70 | $110.75 million | $1.80 | 5.47 |
Profitability
This table compares AppFolio and ODDITY Tech’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| AppFolio | 15.27% | 32.35% | 25.69% |
| ODDITY Tech | 13.68% | 29.84% | 11.22% |
Institutional & Insider Ownership
85.2% of AppFolio shares are held by institutional investors. Comparatively, 35.9% of ODDITY Tech shares are held by institutional investors. 1.6% of AppFolio shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Volatility and Risk
AppFolio has a beta of 0.8, suggesting that its share price is 20% less volatile than the S&P 500. Comparatively, ODDITY Tech has a beta of 2.47, suggesting that its share price is 147% more volatile than the S&P 500.
Analyst Recommendations
This is a summary of current ratings and target prices for AppFolio and ODDITY Tech, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| AppFolio | 0 | 1 | 9 | 0 | 2.90 |
| ODDITY Tech | 3 | 9 | 1 | 0 | 1.85 |
AppFolio currently has a consensus target price of $252.29, suggesting a potential upside of 44.47%. ODDITY Tech has a consensus target price of $30.66, suggesting a potential upside of 211.58%. Given ODDITY Tech’s higher possible upside, analysts clearly believe ODDITY Tech is more favorable than AppFolio.
Summary
AppFolio beats ODDITY Tech on 12 of the 14 factors compared between the two stocks.
About AppFolio
AppFolio, Inc., together with its subsidiaries, provides cloud business management solutions for the real estate industry in the United States. The company provides a cloud-based platform that enables users to automate and optimize common workflows; tools that assist with leasing, maintenance, and accounting; and other technology and services offered by third parties. It offers AppFolio Property Manager Core, a platform that provides the basic functionalities required to operate a property management business, as well as serves as a system of record; AppFolio Property Manager Plus, which offers housing management, student housing management, complex accounting, leasing insights, large-scale operations support, role-based permissions, stack integrations, and enhanced customer support services; AppFolio Property Manager Max offers customer relationship management functionality, field customization, customer database functionality, and customer success management services; and AppFolio Investment Manager, a software that provides investment management, asset management, and relationship management solutions. The company also provides value-added services that are designed to enhance, automate, and streamline processes and workflows for property management businesses, such as electronic payment, tenant screening, and insurance services. AppFolio, Inc. was incorporated in 2006 and is headquartered in Santa Barbara, California.
About ODDITY Tech
Oddity Tech Ltd. operates as a consumer tech company that builds digital-first brands for the beauty and wellness industries in the United States and internationally. It serves consumers worldwide through its AI-driven online platform, which uses data science, machine learning, and computer vision capabilities to identify consumer needs, and develop solutions in the form of beauty and wellness products. The company sells beauty, hair, and skin products under the IL MAKIAGE and SpoiledChild brands. In addition, it operates ODDITY LABS, a biotechnology center, which develops various ingredients, including novel molecules, probiotics, and peptides for beauty and wellness products. Oddity Tech Ltd. was incorporated in 2013 and is headquartered in Tel Aviv, Israel.
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