Zacks Research Cuts Earnings Estimates for Harley-Davidson

Harley-Davidson, Inc. (NYSE:HOG) – Research analysts at Zacks Research lowered their Q3 2027 earnings per share estimates for shares of Harley-Davidson in a research note issued to investors on Wednesday, June 10th. Zacks Research analyst Team now anticipates that the company will earn $0.67 per share for the quarter, down from their previous estimate of $0.69. Zacks Research has a “Hold” rating on the stock. The consensus estimate for Harley-Davidson’s current full-year earnings is $0.39 per share. Zacks Research also issued estimates for Harley-Davidson’s Q4 2027 earnings at ($1.01) EPS, FY2027 earnings at $1.61 EPS, Q1 2028 earnings at $0.79 EPS and FY2028 earnings at $1.63 EPS.

Several other equities research analysts also recently issued reports on the company. DA Davidson reduced their price objective on Harley-Davidson from $30.00 to $25.00 and set a “buy” rating for the company in a research note on Thursday, February 12th. Weiss Ratings lowered Harley-Davidson from a “hold (c-)” rating to a “sell (d+)” rating in a report on Wednesday, June 3rd. Robert W. Baird set a $28.00 price objective on Harley-Davidson in a report on Wednesday, May 6th. Morgan Stanley increased their price objective on Harley-Davidson from $12.00 to $15.00 and gave the company an “underweight” rating in a report on Tuesday, May 19th. Finally, Argus raised Harley-Davidson to a “strong-buy” rating in a report on Tuesday, February 17th. One research analyst has rated the stock with a Strong Buy rating, two have given a Buy rating, four have given a Hold rating and three have assigned a Sell rating to the company’s stock. According to MarketBeat.com, the stock presently has an average rating of “Hold” and an average target price of $24.22.

Harley-Davidson Stock Up 5.7%

Shares of Harley-Davidson stock opened at $25.82 on Friday. The stock has a 50-day moving average price of $23.69 and a 200 day moving average price of $21.60. The company has a market cap of $2.72 billion, a P/E ratio of 14.67, a P/E/G ratio of 14.82 and a beta of 1.26. The company has a current ratio of 1.91, a quick ratio of 1.66 and a debt-to-equity ratio of 0.37. Harley-Davidson has a 1 year low of $17.09 and a 1 year high of $31.25.

Harley-Davidson (NYSE:HOG) last announced its quarterly earnings data on Tuesday, May 5th. The company reported $0.22 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.34 by ($0.12). The business had revenue of $1.17 billion during the quarter, compared to analysts’ expectations of $1.01 billion. Harley-Davidson had a return on equity of 7.03% and a net margin of 5.68%.The firm’s revenue was down 11.7% on a year-over-year basis. During the same period in the prior year, the company posted $1.07 earnings per share.

Harley-Davidson Announces Dividend

The firm also recently declared a quarterly dividend, which will be paid on Thursday, June 25th. Shareholders of record on Monday, June 8th will be given a $0.1875 dividend. This represents a $0.75 annualized dividend and a yield of 2.9%. The ex-dividend date of this dividend is Monday, June 8th. Harley-Davidson’s payout ratio is currently 42.61%.

Insider Activity at Harley-Davidson

In other Harley-Davidson news, insider Paul J. Krause sold 1,564 shares of Harley-Davidson stock in a transaction that occurred on Monday, May 11th. The stock was sold at an average price of $26.00, for a total value of $40,664.00. Following the transaction, the insider directly owned 30,012 shares of the company’s stock, valued at $780,312. The trade was a 4.95% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Jonathan R. Root sold 1,554 shares of Harley-Davidson stock in a transaction that occurred on Tuesday, May 19th. The stock was sold at an average price of $24.21, for a total value of $37,622.34. Following the completion of the transaction, the chief financial officer directly owned 32,508 shares in the company, valued at approximately $787,018.68. This represents a 4.56% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders own 0.97% of the company’s stock.

Institutional Inflows and Outflows

Institutional investors have recently added to or reduced their stakes in the business. Norges Bank bought a new position in Harley-Davidson in the 4th quarter worth approximately $25,766,000. Vanguard Group Inc. grew its holdings in shares of Harley-Davidson by 7.3% during the 3rd quarter. Vanguard Group Inc. now owns 12,958,561 shares of the company’s stock worth $361,544,000 after purchasing an additional 886,998 shares in the last quarter. WINTON GROUP Ltd grew its holdings in shares of Harley-Davidson by 449.9% during the 3rd quarter. WINTON GROUP Ltd now owns 295,687 shares of the company’s stock worth $8,250,000 after purchasing an additional 241,918 shares in the last quarter. Algert Global LLC acquired a new stake in shares of Harley-Davidson during the 3rd quarter worth approximately $17,246,000. Finally, SG Americas Securities LLC grew its holdings in shares of Harley-Davidson by 1,277.0% during the 4th quarter. SG Americas Securities LLC now owns 1,094,119 shares of the company’s stock worth $22,418,000 after purchasing an additional 1,014,660 shares in the last quarter. 85.10% of the stock is owned by institutional investors.

Key Headlines Impacting Harley-Davidson

Here are the key news stories impacting Harley-Davidson this week:

• Positive Sentiment: Zacks Research raised its FY2027 earnings estimate for Harley-Davidson to $1.61 per share from $1.56, signaling improved profit expectations for the company. Harley-Davidson estimate update
• Positive Sentiment: The firm also increased its Q1 2028 EPS forecast to $0.79 from $0.78 and lifted FY2028 estimates to $1.63 from $1.49, reinforcing a more optimistic longer-term earnings outlook. Harley-Davidson estimate update
• Positive Sentiment: Harley-Davidson said it is bringing Revolution Max production back to U.S. facilities, a move that may support supply-chain control and manufacturing flexibility. Harley-Davidson production article
• Neutral Sentiment: Harley-Davidson received additional visibility from a review of the 2026 Super Glide, which is supportive of brand awareness but not likely to materially change fundamentals. 2026 Harley-Davidson Super Glide review
• Neutral Sentiment: Indian Motorcycle’s ad mocking CEO Artie Starrs sparked online chatter and a possible rivalry-driven social media campaign, but the market impact looks limited for now. Indian Motorcycle ad article
• Negative Sentiment: Zacks also trimmed some near-term earnings estimates, including Q1 2027 to $0.66 from $0.70 and Q4 2027 to a loss of $1.01 from a loss of $0.95, which suggests some upcoming quarterly pressure. Harley-Davidson estimate update

About Harley-Davidson

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.