Evelyn Partners Investment Management LLP lifted its position in shares of ServiceNow, Inc. (NYSE:NOW – Free Report) by 537.6% in the 4th quarter, Holdings Channel.com reports. The fund owned 14,430 shares of the information technology services provider’s stock after buying an additional 12,167 shares during the quarter. Evelyn Partners Investment Management LLP’s holdings in ServiceNow were worth $2,211,000 as of its most recent SEC filing.
Other institutional investors and hedge funds also recently made changes to their positions in the company. Arax Advisory Partners boosted its holdings in ServiceNow by 180.5% in the fourth quarter. Arax Advisory Partners now owns 10,375 shares of the information technology services provider’s stock worth $1,589,000 after purchasing an additional 6,676 shares during the last quarter. Brasada Capital Management LP boosted its holdings in ServiceNow by 201.0% in the fourth quarter. Brasada Capital Management LP now owns 24,091 shares of the information technology services provider’s stock worth $3,552,000 after purchasing an additional 16,087 shares during the last quarter. Brown Advisory Inc. boosted its holdings in ServiceNow by 235.6% in the fourth quarter. Brown Advisory Inc. now owns 3,337,919 shares of the information technology services provider’s stock worth $511,339,000 after purchasing an additional 2,343,187 shares during the last quarter. Beta Wealth Group Inc. boosted its holdings in ServiceNow by 730.8% in the fourth quarter. Beta Wealth Group Inc. now owns 13,750 shares of the information technology services provider’s stock worth $2,106,000 after purchasing an additional 12,095 shares during the last quarter. Finally, Bollard Group LLC purchased a new stake in ServiceNow in the fourth quarter worth approximately $83,000. Institutional investors own 87.18% of the company’s stock.
ServiceNow Trading Down 0.7%
Shares of ServiceNow stock opened at $102.34 on Friday. The company’s fifty day simple moving average is $99.80 and its 200-day simple moving average is $120.05. The stock has a market capitalization of $105.51 billion, a PE ratio of 60.99, a P/E/G ratio of 1.69 and a beta of 0.94. ServiceNow, Inc. has a 1-year low of $81.24 and a 1-year high of $211.48. The company has a debt-to-equity ratio of 0.13, a current ratio of 0.84 and a quick ratio of 0.84.
Insider Buying and Selling at ServiceNow
In other news, insider Paul Fipps sold 1,048 shares of ServiceNow stock in a transaction on Monday, May 18th. The shares were sold at an average price of $98.51, for a total transaction of $103,238.48. Following the transaction, the insider owned 12,072 shares in the company, valued at $1,189,212.72. This trade represents a 7.99% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Paul Edward Chamberlain sold 1,500 shares of ServiceNow stock in a transaction on Thursday, May 14th. The stock was sold at an average price of $87.23, for a total transaction of $130,845.00. Following the transaction, the director owned 44,930 shares in the company, valued at $3,919,243.90. This represents a 3.23% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders have sold 28,071 shares of company stock worth $2,529,956. 0.34% of the stock is owned by insiders.
Key ServiceNow News
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: ServiceNow lifted its 2026 AI revenue target to $1.5 billion, signaling that demand for Now Assist is strong and that customers are expanding AI deployments and spending more on the platform. Can Strong Demand in Now Assist Boost ServiceNow’s AI Revenue Growth?
- Positive Sentiment: IBM and ServiceNow announced a partnership aimed at helping enterprises modernize legacy IT systems and scale agentic AI, which could support longer-term adoption of ServiceNow’s workflow automation and AI tools. IBM And ServiceNow Target Enterprise AI Scale While Seeding Future Talent
- Positive Sentiment: Analysts and commentators highlighted ServiceNow as a potential AI winner in the second half of 2026, reinforcing the market’s view that the company could benefit from rising enterprise AI spending. The AI Trade Nobody Is Making Right Now — and Why It Could Be 2026’s Best Opportunity
- Neutral Sentiment: ServiceNow and IBM also drew attention for targeting legacy IT modernization, but the immediate impact on the stock is likely more strategic than near-term financial. ServiceNow, IBM team up to target legacy IT
- Negative Sentiment: The stock has also been under pressure from profit-taking and a broader selloff in software names, which has weighed on sentiment despite the company’s AI growth narrative. What’s Going On With ServiceNow Stock Thursday?
- Negative Sentiment: Reports of additional Bay Area tech job cuts added to concerns about the broader enterprise software and technology labor backdrop, though this is not specific to ServiceNow’s core results. ServiceNow, Salesforce, other tech firms reveal more Bay Area job cuts
Analysts Set New Price Targets
NOW has been the topic of several research reports. UBS Group restated an “outperform” rating on shares of ServiceNow in a report on Tuesday, May 26th. Piper Sandler dropped their target price on shares of ServiceNow from $200.00 to $140.00 and set an “overweight” rating on the stock in a report on Thursday, April 23rd. FBN Securities dropped their target price on shares of ServiceNow from $160.00 to $120.00 in a report on Thursday, April 23rd. Raymond James Financial dropped their target price on shares of ServiceNow from $160.00 to $130.00 and set an “outperform” rating on the stock in a report on Thursday, April 23rd. Finally, Wells Fargo & Company dropped their target price on shares of ServiceNow from $185.00 to $160.00 and set an “overweight” rating on the stock in a report on Thursday, April 23rd. One investment analyst has rated the stock with a Strong Buy rating, thirty-five have assigned a Buy rating, five have given a Hold rating and one has given a Sell rating to the company’s stock. According to MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average price target of $141.85.
About ServiceNow
ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
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