e.l.f. Beauty (NYSE:ELF) Stock Price Up 8.3% – What’s Next?

e.l.f. Beauty (NYSE:ELF) shares rose 8.3% during trading on Tuesday . The company traded as high as $69.23 and last traded at $69.2750. Approximately 683,797 shares were traded during trading, a decline of 75% from the average daily volume of 2,786,857 shares. The stock had previously closed at $63.99.

Key Headlines Impacting e.l.f. Beauty

Here are the key news stories impacting e.l.f. Beauty this week:

• Positive Sentiment: New coverage says e.l.f. Beauty beat estimates, which supports the idea that recent selling may be overdone and could help sentiment stabilize. e.l.f. beats estimates
• Positive Sentiment: Analysts and industry commentary continue to highlight favorable cosmetics trends, including skincare demand, product innovation, and e-commerce growth, which could support longer-term revenue growth. 4 Cosmetics Stocks Worth Watching on Favorable Industry Trends
• Positive Sentiment: Investors are encouraged by e.l.f.’s expansion into haircare, which analysts see as a strategic fit and a new growth engine alongside the Rhode brand momentum. e.l.f. Beauty bets on hair as its next growth engine
• Positive Sentiment: Recent trading commentary points to renewed buying interest tied to Rhode brand momentum and strong results, helping explain why the stock has attracted attention despite broader market weakness. e.l.f. Beauty Stock Shows Exceptional Strength: What’s Fueling The Momentum?
• Neutral Sentiment: The stock has also been drawing elevated investor attention and discussion, which can amplify volatility without necessarily changing the underlying fundamentals. e.l.f. Beauty (ELF) is Attracting Investor Attention: Here is What You Should Know
• Negative Sentiment: Despite the growth story, investors remain worried about softer fiscal 2027 profit guidance, tariff exposure from China sourcing, and margin pressure, which likely explains the recent weakness in the shares. e.l.f. Beauty Slides as Investors Reassess Growth, Margins, and Tariff Risk
• Negative Sentiment: Recent insider and hedge fund activity shows substantial selling by some holders, which may be adding to investor caution around the stock. e.l.f. Beauty Slides as Investors Reassess Growth, Margins, and Tariff Risk

Analyst Upgrades and Downgrades

ELF has been the subject of a number of analyst reports. Robert W. Baird cut their price target on shares of e.l.f. Beauty from $115.00 to $90.00 and set an “outperform” rating for the company in a research note on Tuesday, April 28th. Evercore initiated coverage on shares of e.l.f. Beauty in a research note on Thursday, April 2nd. They set an “inline” rating and a $68.00 price target for the company. Piper Sandler restated a “neutral” rating on shares of e.l.f. Beauty in a research note on Friday, June 12th. Morgan Stanley cut their price target on shares of e.l.f. Beauty from $67.00 to $59.00 and set an “equal weight” rating for the company in a research note on Thursday, May 21st. Finally, Raymond James Financial restated a “strong-buy” rating and set a $85.00 price target on shares of e.l.f. Beauty in a research note on Thursday, May 21st. One equities research analyst has rated the stock with a Strong Buy rating, nine have given a Buy rating, seven have issued a Hold rating and one has issued a Sell rating to the stock. According to data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average target price of $78.31.

e.l.f. Beauty Trading Down 7.1%

The company has a market cap of $3.70 billion, a price-to-earnings ratio of 135.17, a price-to-earnings-growth ratio of 2.75 and a beta of 1.63. The company’s fifty day moving average price is $59.60 and its two-hundred day moving average price is $72.66. The company has a quick ratio of 1.69, a current ratio of 2.35 and a debt-to-equity ratio of 0.72.

e.l.f. Beauty (NYSE:ELF) last posted its quarterly earnings data on Wednesday, May 20th. The company reported $0.32 earnings per share for the quarter, topping the consensus estimate of $0.29 by $0.03. The company had revenue of $449.29 million during the quarter, compared to analyst estimates of $423.06 million. e.l.f. Beauty had a net margin of 1.61% and a return on equity of 11.02%. The company’s revenue was up 35.1% on a year-over-year basis. During the same quarter last year, the business posted $0.78 earnings per share. e.l.f. Beauty has set its FY 2027 guidance at 3.270-3.320 EPS. Research analysts expect that e.l.f. Beauty will post 2.42 earnings per share for the current year.

Insider Activity at e.l.f. Beauty

In other news, insider Kory Marchisotto sold 4,352 shares of the firm’s stock in a transaction that occurred on Tuesday, June 9th. The shares were sold at an average price of $51.53, for a total transaction of $224,258.56. Following the completion of the sale, the insider owned 181,868 shares of the company’s stock, valued at approximately $9,371,658.04. This trade represents a 2.34% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through this link. Also, insider Mandy J. Fields sold 4,327 shares of the firm’s stock in a transaction that occurred on Tuesday, June 9th. The stock was sold at an average price of $51.53, for a total transaction of $222,970.31. Following the sale, the insider directly owned 106,961 shares of the company’s stock, valued at approximately $5,511,700.33. The trade was a 3.89% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders have sold 256,347 shares of company stock valued at $15,713,592. Insiders own 3.90% of the company’s stock.

Institutional Trading of e.l.f. Beauty

A number of hedge funds and other institutional investors have recently modified their holdings of ELF. Migdal Insurance & Financial Holdings Ltd. acquired a new stake in shares of e.l.f. Beauty in the fourth quarter valued at approximately $26,000. Hilton Head Capital Partners LLC acquired a new stake in shares of e.l.f. Beauty in the fourth quarter valued at approximately $32,000. EverSource Wealth Advisors LLC increased its holdings in shares of e.l.f. Beauty by 97.0% in the second quarter. EverSource Wealth Advisors LLC now owns 260 shares of the company’s stock valued at $32,000 after purchasing an additional 128 shares in the last quarter. Northwestern Mutual Wealth Management Co. increased its holdings in shares of e.l.f. Beauty by 58.5% in the second quarter. Northwestern Mutual Wealth Management Co. now owns 317 shares of the company’s stock valued at $39,000 after purchasing an additional 117 shares in the last quarter. Finally, Arax Advisory Partners acquired a new stake in shares of e.l.f. Beauty in the fourth quarter valued at approximately $41,000. Institutional investors and hedge funds own 92.44% of the company’s stock.

About e.l.f. Beauty

e.l.f. Beauty (NYSE: ELF) is an American cosmetics company known for offering an extensive range of affordable, trend-driven makeup and skincare products. The company’s portfolio spans foundations, lipsticks, mascaras, brushes, serums, masks and other beauty essentials, all positioned at accessible price points. e.l.f. Beauty maintains a direct-to-consumer platform through its e-commerce site and engages in widespread retail partnerships with major chains such as Target, Walmart, Ulta Beauty and Amazon.

Founded in 2004 and headquartered in Oakland, California, e.l.f.