George Mrkonic, Jr. Sells 383 Shares of Ulta Beauty (NASDAQ:ULTA) Stock

Ulta Beauty Inc. (NASDAQ:ULTA) Director George Mrkonic, Jr. sold 383 shares of the company’s stock in a transaction dated Monday, June 15th. The shares were sold at an average price of $475.84, for a total transaction of $182,246.72. Following the completion of the sale, the director directly owned 2,404 shares of the company’s stock, valued at $1,143,919.36. The trade was a 13.74% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is accessible through this hyperlink.

Ulta Beauty Stock Performance

Shares of NASDAQ:ULTA opened at $450.75 on Thursday. The company has a 50-day simple moving average of $511.63 and a 200-day simple moving average of $581.74. Ulta Beauty Inc. has a one year low of $448.57 and a one year high of $714.97. The stock has a market capitalization of $19.38 billion, a price-to-earnings ratio of 16.90, a PEG ratio of 1.45 and a beta of 0.86.

Ulta Beauty (NASDAQ:ULTA) last announced its earnings results on Tuesday, June 2nd. The specialty retailer reported $7.74 EPS for the quarter, beating analysts’ consensus estimates of $6.89 by $0.85. The business had revenue of $3.16 billion during the quarter, compared to analysts’ expectations of $3.12 billion. Ulta Beauty had a net margin of 9.36% and a return on equity of 44.77%. The business’s revenue was up 11.1% compared to the same quarter last year. During the same period in the prior year, the company earned $6.70 earnings per share. Ulta Beauty has set its FY 2026 guidance at 28.360-28.800 EPS. As a group, research analysts forecast that Ulta Beauty Inc. will post 28.76 EPS for the current fiscal year.

Institutional Inflows and Outflows

A number of hedge funds have recently added to or reduced their stakes in the stock. Vanguard Group Inc. increased its holdings in Ulta Beauty by 0.4% in the fourth quarter. Vanguard Group Inc. now owns 5,376,848 shares of the specialty retailer’s stock valued at $3,253,047,000 after buying an additional 23,434 shares in the last quarter. State Street Corp increased its holdings in Ulta Beauty by 2.5% in the fourth quarter. State Street Corp now owns 2,025,565 shares of the specialty retailer’s stock valued at $1,225,487,000 after buying an additional 50,305 shares in the last quarter. Diamant Asset Management Inc. increased its holdings in Ulta Beauty by 52,171.0% in the first quarter. Diamant Asset Management Inc. now owns 1,474,042 shares of the specialty retailer’s stock valued at $77,050,000 after buying an additional 1,471,222 shares in the last quarter. Sanders Capital LLC increased its holdings in Ulta Beauty by 8.9% in the third quarter. Sanders Capital LLC now owns 1,263,820 shares of the specialty retailer’s stock valued at $690,994,000 after buying an additional 103,540 shares in the last quarter. Finally, Geode Capital Management LLC increased its holdings in Ulta Beauty by 1.8% in the fourth quarter. Geode Capital Management LLC now owns 1,240,210 shares of the specialty retailer’s stock valued at $747,587,000 after buying an additional 21,947 shares in the last quarter. 90.39% of the stock is owned by hedge funds and other institutional investors.

Ulta Beauty News Summary

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Several articles highlight Ulta’s expansion beyond traditional beauty retail, including new growth initiatives in social commerce, AI tools, wellness, and global markets, which could support long-term revenue growth. How Ulta Beauty Is Expanding Beyond Traditional Beauty Retail?
• Positive Sentiment: Ulta continues to attract brand partners and product launches, including Being Frenshe and Surface Deep, suggesting the retailer remains an important distribution channel and is still drawing traffic from emerging beauty and wellness brands. BEING FRENSHE ENTERS ULTA BEAUTY, MARKING A MAJOR EXPANSION FOR THE FAST-GROWING WELLNESS BRAND
• Neutral Sentiment: Analyst commentary remains moderately optimistic overall, with coverage noting that Ulta has underperformed retail peers recently but still has a favorable consensus rating and high price targets relative to current levels. How Is Ulta Beauty’s Stock Performance Compared to Other Retail Stocks?
• Neutral Sentiment: Ulta’s latest quarterly results were strong, with earnings and revenue both beating expectations, but those results are already priced into broader investor sentiment after the report earlier this month.
• Negative Sentiment: Recent insider selling by Director George Mrkonic, Jr. may be weighing on sentiment, even though the sale was relatively small and disclosed in a routine SEC filing. Ulta Beauty (NASDAQ:ULTA) Director George Mrkonic, Jr. Sells 383 Shares
• Negative Sentiment: The stock has been trading near its 52-week low and well below its 50-day and 200-day moving averages, signaling persistent technical weakness that may be contributing to the recent decline.

Wall Street Analyst Weigh In

ULTA has been the subject of several analyst reports. Canaccord Genuity Group cut their price target on shares of Ulta Beauty from $799.00 to $731.00 and set a “buy” rating for the company in a report on Wednesday, June 3rd. Morgan Stanley cut their price target on shares of Ulta Beauty from $700.00 to $630.00 and set an “overweight” rating for the company in a report on Wednesday, June 3rd. Wells Fargo & Company cut their price target on shares of Ulta Beauty from $475.00 to $450.00 and set an “underweight” rating for the company in a report on Wednesday, June 3rd. William Blair reissued a “market perform” rating on shares of Ulta Beauty in a report on Monday, March 9th. Finally, DA Davidson cut their price target on shares of Ulta Beauty from $650.00 to $585.00 and set a “buy” rating for the company in a report on Wednesday, June 3rd. One research analyst has rated the stock with a Strong Buy rating, nineteen have given a Buy rating, six have assigned a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $644.91.

Ulta Beauty Company Profile

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.