Unity Software (NYSE:U) Price Target Raised to $36.00

Posted by Jessica Moore on Jul 25th, 2026

Unity Software (NYSE:U – Free Report) had its price target hoisted by Wedbush from $32.00 to $36.00 in a research report report published on Wednesday,Benzinga reports. Wedbush currently has an outperform rating on the stock.

Other research analysts have also issued reports about the stock. Wall Street Zen lowered shares of Unity Software from a “buy” rating to a “hold” rating in a research report on Saturday, March 28th. Citigroup decreased their price target on Unity Software from $43.00 to $40.00 and set a “buy” rating on the stock in a research note on Thursday, April 30th. Weiss Ratings restated a “sell (e+)” rating on shares of Unity Software in a report on Friday, July 17th. BTIG Research raised their price objective on Unity Software from $39.00 to $43.00 and gave the company a “buy” rating in a research note on Thursday, May 7th. Finally, Needham & Company LLC lifted their price objective on Unity Software from $35.00 to $40.00 and gave the stock a “buy” rating in a report on Friday, May 8th. Two research analysts have rated the stock with a Strong Buy rating, twelve have given a Buy rating, eight have assigned a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat.com, Unity Software currently has a consensus rating of “Moderate Buy” and a consensus price target of $37.99.

View Our Latest Stock Analysis on U

Unity Software Stock Performance

Shares of U opened at $28.64 on Wednesday. The company has a quick ratio of 1.95, a current ratio of 1.95 and a debt-to-equity ratio of 0.56. Unity Software has a 52-week low of $16.78 and a 52-week high of $52.15. The company has a 50-day simple moving average of $28.61 and a 200-day simple moving average of $27.38. The company has a market capitalization of $12.50 billion, a PE ratio of -18.24, a P/E/G ratio of 3.42 and a beta of 2.05.

Insiders Place Their Bets

In other Unity Software news, CFO Jarrod Yahes sold 24,021 shares of Unity Software stock in a transaction that occurred on Tuesday, May 26th. The shares were sold at an average price of $27.18, for a total value of $652,890.78. Following the completion of the sale, the chief financial officer directly owned 704,360 shares of the company’s stock, valued at approximately $19,144,504.80. The trade was a 3.30% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, COO Alexander Blum sold 19,009 shares of the business’s stock in a transaction on Tuesday, May 26th. The shares were sold at an average price of $27.18, for a total value of $516,664.62. Following the completion of the transaction, the chief operating officer owned 730,069 shares of the company’s stock, valued at $19,843,275.42. This trade represents a 2.54% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last quarter, insiders have sold 198,321 shares of company stock valued at $5,390,783. 0.77% of the stock is currently owned by insiders.

Institutional Investors Weigh In On Unity Software

Several hedge funds have recently made changes to their positions in the business. Newbridge Financial Services Group Inc. lifted its stake in Unity Software by 12.9% during the third quarter. Newbridge Financial Services Group Inc. now owns 2,696 shares of the company’s stock valued at $108,000 after purchasing an additional 308 shares during the last quarter. Larson Financial Group LLC grew its position in Unity Software by 88.1% in the third quarter. Larson Financial Group LLC now owns 728 shares of the company’s stock worth $29,000 after buying an additional 341 shares during the last quarter. Swiss Life Asset Management Ltd increased its holdings in shares of Unity Software by 3.1% in the fourth quarter. Swiss Life Asset Management Ltd now owns 14,861 shares of the company’s stock valued at $656,000 after buying an additional 449 shares in the last quarter. Captrust Financial Advisors increased its holdings in shares of Unity Software by 2.1% in the second quarter. Captrust Financial Advisors now owns 22,330 shares of the company’s stock valued at $540,000 after buying an additional 462 shares in the last quarter. Finally, Ritholtz Wealth Management lifted its position in shares of Unity Software by 8.9% during the 4th quarter. Ritholtz Wealth Management now owns 5,732 shares of the company’s stock valued at $253,000 after acquiring an additional 468 shares during the last quarter. Institutional investors and hedge funds own 73.46% of the company’s stock.

Key Stories Impacting Unity Software

Here are the key news stories impacting Unity Software this week:

Positive Sentiment: Several reports highlighted Unity as one of the software names positioned to benefit from expanding AI adoption, with potential upside from stronger platform usage, enterprise demand, and new monetization opportunities. The Zacks Analyst Blog Highlights Arista Networks, Unity Software, HubSpot and Samsara
Positive Sentiment: Another industry outlook piece said Unity and peers are benefiting from AI-infused software demand and cybersecurity-related tailwinds, which supports the bullish case for the stock. 3 Internet Software Stocks to Buy From a Challenging Industry
Positive Sentiment: Wall Street price-target commentary suggested roughly 27% upside for Unity, with analysts’ earnings estimate increases reinforcing expectations for better performance ahead. Wall Street Analysts See a 27.16% Upside in Unity Software (U): Can the Stock Really Move This High?
Neutral Sentiment: Additional coverage repeated the same AI-adoption theme, saying Unity is among software names likely to benefit as companies expand intelligent software and cloud capabilities. 4 Software Stocks Poised to Benefit From Expanding AI Adoption
Negative Sentiment: Recent trading had shown Unity moving lower, reflecting some near-term pressure despite the more constructive analyst and industry backdrop. Unity Software Inc. (U) Registers a Bigger Fall Than the Market: Important Facts to Note

Unity Software Company Profile

(Get Free Report)

Unity Software is a leading provider of a real-time 3D development platform that enables creators across industries to design, build and operate interactive, real-time experiences. Originally focused on the game development market, Unity’s technology now extends into sectors such as film, automotive, architecture, engineering and construction, delivering immersive content for mobile, desktop, console, augmented reality and virtual reality devices. The company’s core offering comprises a suite of authoring tools, runtime engines and cloud services that streamline the creation and deployment of interactive 3D applications.

The Unity Editor serves as the central hub where developers design scenes, script behavior and iterate on assets.