FitLife Brands (NASDAQ:FTLF) vs. CCA Industries (OTCMKTS:CAWW) Critical Contrast

CCA Industries (OTCMKTS:CAWW) and FitLife Brands (NASDAQ:FTLF) are both small-cap consumer staples companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, profitability, risk, valuation, earnings, institutional ownership and dividends.

Profitability

This table compares CCA Industries and FitLife Brands’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
CCA Industries	-1.11%	-39.54%	-23.58%
FitLife Brands	6.64%	18.31%	8.21%

Risk and Volatility

CCA Industries has a beta of 0.64, suggesting that its stock price is 36% less volatile than the S&P 500. Comparatively, FitLife Brands has a beta of 0.01, suggesting that its stock price is 99% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current ratings and price targets for CCA Industries and FitLife Brands, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
CCA Industries	0	0	0	0	0.00
FitLife Brands	0	2	2	0	2.50

FitLife Brands has a consensus target price of $21.50, suggesting a potential upside of 117.17%. Given FitLife Brands’ stronger consensus rating and higher possible upside, analysts clearly believe FitLife Brands is more favorable than CCA Industries.

Earnings & Valuation

This table compares CCA Industries and FitLife Brands”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
CCA Industries	$5.92 million	0.50	-$770,000.00	($0.01)	-45.00
FitLife Brands	$81.46 million	1.14	$6.33 million	$0.60	16.50

FitLife Brands has higher revenue and earnings than CCA Industries. CCA Industries is trading at a lower price-to-earnings ratio than FitLife Brands, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

2.3% of FitLife Brands shares are owned by institutional investors. 30.1% of CCA Industries shares are owned by company insiders. Comparatively, 61.7% of FitLife Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

FitLife Brands beats CCA Industries on 13 of the 14 factors compared between the two stocks.

About CCA Industries

CCA Industries, Inc. manufactures and distributes health and beauty aid products in the United States and internationally. It offers oral health-care products under the Plus+White brand; skin-care products under the Sudden Change and Porcelana brand names; nail treatments under the brand name of Nutra Nail; medicated topical and shave gels under the Bikini Zone brand; depilatories under the Hair Off brand and; perfumes under the brand name of Sunset Cafe. The company markets its products to drug, food, and mass-merchandise retail chains; warehouse clubs; and wholesale beauty-aids through independent sales representatives and distributors, as well as through Internet. CCA Industries, Inc. was incorporated in 1983 and is based in Lyndhurst, New Jersey.

About FitLife Brands

FitLife Brands, Inc. provides nutritional supplements for health-conscious consumers in the United States and internationally. The company provides weight loss, sports nutrition, and general health products; sports nutrition products; weight loss and sports nutrition products; sports nutrition and general wellness formulations with an emphasis on natural, vegan, and organic ingredients; and male health and weight loss products, as well as other diet, health, and sports nutrition supplements and related products; and value-oriented sports nutrition and weight loss products. It offers MRC products which includes general health supplements; and natural skincare and beauty products. In addition, it markets its products under the brand names of NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Nutrology, Metis Nutrition, iSatori, BioGenetic Laboratories, Energize, Dr. Tobias, All-Natural Advice, and Maritime Naturals through franchised stores, as well as through retail locations, which include specialty, mass, and online. The company was formerly known as Bond Laboratories, Inc. and changed its name to FitLife Brands, Inc. in September 2013. FitLife Brands, Inc. was incorporated in 2005 and is headquartered in Omaha, Nebraska.