Head to Head Comparison: Sony (NYSE:SONY) and SharkNinja (NYSE:SN)

SharkNinja (NYSE:SN) and Sony (NYSE:SONY) are both large-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, dividends, earnings, valuation, risk, analyst recommendations and institutional ownership.

Insider & Institutional Ownership

34.8% of SharkNinja shares are owned by institutional investors. Comparatively, 14.1% of Sony shares are owned by institutional investors. 40.8% of SharkNinja shares are owned by insiders. Comparatively, 7.0% of Sony shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Volatility and Risk

SharkNinja has a beta of 1.21, suggesting that its stock price is 21% more volatile than the S&P 500. Comparatively, Sony has a beta of 0.92, suggesting that its stock price is 8% less volatile than the S&P 500.

Earnings and Valuation

This table compares SharkNinja and Sony”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SharkNinja	$6.40 billion	4.03	$701.37 million	$4.96	36.71
Sony	$82.90 billion	1.60	-$2.16 billion	$1.06	21.14

SharkNinja has higher earnings, but lower revenue than Sony. Sony is trading at a lower price-to-earnings ratio than SharkNinja, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares SharkNinja and Sony’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
SharkNinja	10.70%	29.07%	14.70%
Sony	-2.00%	13.06%	5.22%

Analyst Recommendations

This is a breakdown of current ratings and target prices for SharkNinja and Sony, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SharkNinja	0	1	10	0	2.91
Sony	1	2	4	0	2.43

SharkNinja presently has a consensus price target of $167.90, indicating a potential downside of 7.79%. Sony has a consensus price target of $22.00, indicating a potential downside of 1.84%. Given Sony’s higher possible upside, analysts clearly believe Sony is more favorable than SharkNinja.

Summary

SharkNinja beats Sony on 12 of the 14 factors compared between the two stocks.

About SharkNinja

SharkNinja, Inc., a product design and technology company, engages in the provision of various solutions for consumers worldwide. It offers cleaning appliances, including corded and cordless vacuums, including handheld and robotic vacuums, as well as other floorcare products comprising steam mops, wet/dry cleaning floor products, and carpet extraction; cooking and beverage appliances, such as air fryers, multi-cookers, outdoor and countertop grills and ovens, coffee systems, carbonation, cookware, cutlery, kettles, toasters and bakeware; food preparation appliances comprising blenders, food processors, ice cream makers, and juicers; and beauty appliances, such as hair dryers and stylers, as well as home environment products comprising air purifiers and humidifiers. The company sells its products through traditional brick-and-mortar retail channels and e-commerce channels, distributors, and direct-to-consumer channels under the Shark and Ninja brands. SharkNinja, Inc. was incorporated in 2017 and is headquartered in Needham, Massachusetts.

About Sony

Sony Group Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company distributes software titles and add-on content through digital networks; network services related to game, video, and music content; and home gaming consoles, packaged and game software, and peripheral devices. It also develops, produces, markets, and distributes recorded music; publishes music; and produces and distributes animation titles, game applications, and various services for music and visual products. In addition, the company produces, acquires, and distributes live-action and animated motion pictures for theatrical release, as well as scripted and animated series, unscripted reality or light entertainment, daytime serials, game shows, television movies, and miniseries and other television programs; operation of television networks and direct-to-consumer streaming services; operates a visual effects and animation unit; and manages a studio facility. Further, it researches, develops, designs, produces, markets, distributes, sells, and services televisions, and video and sound products; interchangeable lens, as well as compact digital, and consumer and professional video cameras; projectors and medical equipment; mobile phones, accessories, and applications; and metal oxide semiconductor image sensors, charge-coupled devices, integration systems, and other semiconductors. Additionally, it offers Internet broadband network services; recording media, and storage media products; and life and non-life insurance, banking, and other services, as well as creates and distributes content for PCs and mobile phones. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquartered in Tokyo, Japan.