Alphabet (GOOG) – Investment Analysts’ Recent Ratings Updates

Several brokerages have updated their recommendations and price targets on shares of Alphabet (NASDAQ: GOOG) in the last few weeks:

• 8/5/2026 – Alphabet was downgraded by Zacks Research from “strong-buy” to “hold”.
• 7/27/2026 – Alphabet was upgraded by Phillip Securities from “moderate buy” to “strong-buy”.
• 7/23/2026 – Alphabet had its “strong-buy” rating reaffirmed by Raymond James Financial, Inc..
• 7/23/2026 – Alphabet was given a new $450.00 price target by Canaccord Genuity Group Inc..
• 7/23/2026 – Alphabet had its “overweight” rating reaffirmed by Cantor Fitzgerald. They now have a $420.00 price target on the stock, down from $435.00.
• 7/23/2026 – Alphabet was given a new $393.00 price target by Rosenblatt Securities.
• 7/23/2026 – Alphabet had its “outperform” rating reaffirmed by Oppenheimer Holdings, Inc.. They now have a $400.00 price target on the stock, down from $445.00.
• 7/23/2026 – Alphabet had its “overweight” rating reaffirmed by Piper Sandler. They now have a $395.00 price target on the stock, down from $445.00.
• 7/23/2026 – Alphabet had its “neutral” rating reaffirmed by UBS Group AG. They now have a $379.00 price target on the stock, down from $400.00.
• 7/23/2026 – Alphabet was given a new $425.00 price target by Piper Sandler.
• 7/23/2026 – Alphabet had its “overweight” rating reaffirmed by Barclays PLC. They now have a $425.00 price target on the stock, up from $405.00.
• 7/23/2026 – Alphabet was given a new $515.00 price target by Oppenheimer Holdings, Inc..
• 7/23/2026 – Alphabet was given a new $460.00 price target by Wolfe Research.
• 7/23/2026 – Alphabet was upgraded by Freedom Capital from “hold” to “strong-buy”.
• 7/23/2026 – Alphabet was upgraded by DZ Bank AG to “strong-buy”.
• 7/23/2026 – Alphabet had its price target lowered by JPMorgan Chase & Co. from $460.00 to $420.00. They now have an “overweight” rating on the stock.
• 7/23/2026 – Alphabet had its “buy” rating reaffirmed by TD Cowen. They now have a $475.00 price target on the stock.
• 7/23/2026 – Alphabet had its “buy” rating reaffirmed by Royal Bank Of Canada. They now have a $475.00 price target on the stock.
• 7/23/2026 – Alphabet had its price target raised by BMO Capital Markets from $455.00 to $465.00. They now have an “outperform” rating on the stock.
• 7/23/2026 – Alphabet had its price target lowered by Truist Financial Corporation from $430.00 to $420.00. They now have a “buy” rating on the stock.
• 7/23/2026 – Alphabet had its price target raised by Roth Capital from $435.00 to $440.00. They now have a “buy” rating on the stock.
• 7/23/2026 – Alphabet had its price target lowered by DA Davidson from $375.00 to $350.00. They now have a “neutral” rating on the stock.
• 7/23/2026 – Alphabet had its price target lowered by Wells Fargo & Company from $418.00 to $411.00. They now have an “overweight” rating on the stock.
• 7/23/2026 – Alphabet had its price target lowered by Morgan Stanley from $415.00 to $400.00. They now have an “overweight” rating on the stock.
• 7/23/2026 – Alphabet had its price target lowered by Raymond James Financial, Inc. from $425.00 to $400.00. They now have a “strong-buy” rating on the stock.
• 7/23/2026 – Alphabet had its price target raised by Pivotal Research from $470.00 to $475.00. They now have a “buy” rating on the stock.
• 7/22/2026 – Alphabet had its “market outperform” rating reaffirmed by Citigroup Inc..
• 7/20/2026 – Alphabet had its “outperform” rating reaffirmed by Wolfe Research.
• 7/17/2026 – Alphabet had its “buy (b)” rating reaffirmed by Weiss Ratings.
• 7/16/2026 – Alphabet was given a new $430.00 price target by UBS Group AG.
• 7/16/2026 – Alphabet is now covered by Wedbush. They set an “outperform” rating and a $445.00 price target on the stock.
• 7/10/2026 – Alphabet was given a new $445.00 price target by KeyCorp.
• 7/7/2026 – Alphabet was upgraded by Zacks Research from “hold” to “strong-buy”.
• 7/2/2026 – Alphabet was given a new $416.00 price target by Wells Fargo & Company.
• 6/22/2026 – Alphabet had its “market outperform” rating reaffirmed by Citigroup Inc..
• 6/9/2026 – Alphabet had its price target raised by TD Cowen from $450.00 to $475.00. They now have a “buy” rating on the stock.

Alphabet Announces Dividend

The firm also recently declared a quarterly dividend, which will be paid on Monday, September 14th. Shareholders of record on Monday, September 7th will be issued a $0.22 dividend. This represents a $0.88 annualized dividend and a yield of 0.2%. The ex-dividend date of this dividend is Friday, September 4th. Alphabet’s dividend payout ratio is presently 4.42%.

Insider Buying and Selling at Alphabet

In other news, insider John Kent Walker sold 8,998 shares of the business’s stock in a transaction dated Monday, June 29th. The stock was sold at an average price of $349.29, for a total value of $3,142,911.42. Following the completion of the transaction, the insider owned 75,290 shares of the company’s stock, valued at $26,298,044.10. The trade was a 10.68% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through the SEC website. Also, Director Frances Arnold sold 82 shares of the business’s stock in a transaction dated Thursday, July 30th. The shares were sold at an average price of $333.39, for a total value of $27,337.98. Following the completion of the transaction, the director directly owned 18,914 shares of the company’s stock, valued at approximately $6,305,738.46. This trade represents a 0.43% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 600,547 shares of company stock valued at $16,255,540 in the last three months. Company insiders own 12.99% of the company’s stock.

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.