Contrasting Brilliance China Automotive (OTCMKTS:BCAUY) & Winnebago Industries (NYSE:WGO)

Winnebago Industries (NYSE:WGO) and Brilliance China Automotive (OTCMKTS:BCAUY) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, risk, institutional ownership, valuation, analyst recommendations, dividends and profitability.

Profitability

This table compares Winnebago Industries and Brilliance China Automotive’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Winnebago Industries	1.36%	4.65%	2.74%
Brilliance China Automotive	N/A	N/A	N/A

Valuation and Earnings

This table compares Winnebago Industries and Brilliance China Automotive”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Winnebago Industries	$2.84 billion	0.31	$25.70 million	$1.36	23.20
Brilliance China Automotive	$548.32 million	4.23	$978.56 million	N/A	N/A

Brilliance China Automotive has lower revenue, but higher earnings than Winnebago Industries.

Volatility & Risk

Winnebago Industries has a beta of 1.11, indicating that its share price is 11% more volatile than the S&P 500. Comparatively, Brilliance China Automotive has a beta of 1.05, indicating that its share price is 5% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of current ratings for Winnebago Industries and Brilliance China Automotive, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Winnebago Industries	1	8	3	0	2.17
Brilliance China Automotive	0	0	0	0	0.00

Winnebago Industries currently has a consensus target price of $36.33, suggesting a potential upside of 15.18%. Given Winnebago Industries’ stronger consensus rating and higher probable upside, research analysts clearly believe Winnebago Industries is more favorable than Brilliance China Automotive.

Summary

Winnebago Industries beats Brilliance China Automotive on 8 of the 10 factors compared between the two stocks.

About Winnebago Industries

Winnebago Industries, Inc. manufactures and sells recreation vehicles and marine products primarily for use in leisure travel and outdoor recreation activities. The company operates through three segments: Towable RV, Motorhome RV, and Marine. It provides towable products that are non-motorized vehicles to be towed by automobiles, pickup trucks, SUVs, or vans for use as temporary living quarters for recreational travel, such as conventional travel trailers, fifth wheels, folding camper trailers, and truck campers under the Winnebago and Grand Design brand names. The company also offers motorhome RV, a self-propelled mobile dwelling used primarily as temporary living quarters during vacation and camping trips, or to support active and mobile lifestyles under the Winnebago and Newmar brand names. In addition, it offers other specialty commercial vehicles for law enforcement command centers, mobile medical clinics, and mobile office spaces; commercial vehicles as bare shells to third-party up fitters, as well as manufactures and sells recreational boats under the Chris-Craft and Barletta brand names. Further, the company is involved in the original equipment manufacturing of parts for other manufacturers and commercial vehicles. It sells its products primarily through independent dealers in the United States, Canada, and internationally. Winnebago Industries, Inc. was incorporated in 1958 and is based in Eden Prairie, Minnesota.

About Brilliance China Automotive

Brilliance China Automotive Holdings Limited, an investment holding company, manufactures and sells BMW vehicles and automotive components in the People's Republic of China and internationally. The company offers minibuses under the JinBei, Renault, Haise, Grand Haise, and Granse brands, as well as multi-purpose vehicles under the Huasong brand. Its automotive components include moldings, seats, axles, safety and airbag systems, and interior decoration products, as well as engines for minibuses, sedans, sport utility vehicles, light duty trucks, etc. The company also provides BMW sport activity vehicles. In addition, it offers auto-financing services to customers and dealers. Brilliance China Automotive Holdings Limited has strategic partnerships and alliances with BMW, Toyota, Magna, Bosch, Continental, Delphi, TI Automotive, and Johnson Controls. The company was incorporated in 1992 and is headquartered in Central, Hong Kong.