B. Riley Financial Boosts Honest (NASDAQ:HNST) Price Target to $5.00

Honest (NASDAQ:HNST) had its price target raised by B. Riley Financial from $4.00 to $5.00 in a research report issued on Thursday, MarketBeat reports. The firm currently has a “buy” rating on the stock. B. Riley Financial’s price target indicates a potential downside of 8.42% from the company’s current price.

HNST has been the topic of several other research reports. Weiss Ratings restated a “sell (d-)” rating on shares of Honest in a research report on Tuesday, May 26th. Morgan Stanley set a $3.40 price objective on Honest in a research note on Thursday, May 7th. Telsey Advisory Group restated a “market perform” rating and issued a $4.00 target price on shares of Honest in a report on Thursday, May 7th. Wall Street Zen raised Honest from a “sell” rating to a “hold” rating in a research report on Saturday, May 9th. Finally, Alliance Global Partners reaffirmed a “buy” rating on shares of Honest in a report on Thursday. Two investment analysts have rated the stock with a Buy rating, four have assigned a Hold rating and two have issued a Sell rating to the stock. Based on data from MarketBeat, Honest currently has a consensus rating of “Hold” and a consensus price target of $4.38.

Honest Trading Up 0.7%

Shares of NASDAQ HNST opened at $5.46 on Thursday. Honest has a twelve month low of $2.07 and a twelve month high of $5.84. The firm has a 50-day moving average of $3.78 and a two-hundred day moving average of $3.19. The company has a market capitalization of $601.04 million, a price-to-earnings ratio of -49.64 and a beta of 2.12.

Honest (NASDAQ:HNST) last announced its quarterly earnings data on Wednesday, August 5th. The company reported $0.04 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.01 by $0.03. Honest had a negative net margin of 3.56% and a positive return on equity of 4.26%. The company had revenue of $80.19 million for the quarter, compared to analysts’ expectations of $77.83 million. As a group, research analysts predict that Honest will post 0.1 earnings per share for the current year.

Insider Activity

In other news, insider Stephen Winchell sold 12,886 shares of the stock in a transaction on Wednesday, May 20th. The stock was sold at an average price of $3.14, for a total value of $40,462.04. Following the completion of the sale, the insider owned 483,293 shares in the company, valued at $1,517,540.02. This represents a 2.60% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, General Counsel Brendan Sheehey sold 9,784 shares of Honest stock in a transaction on Wednesday, May 20th. The shares were sold at an average price of $3.14, for a total value of $30,721.76. Following the transaction, the general counsel owned 715,888 shares in the company, valued at $2,247,888.32. This represents a 1.35% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 175,058 shares of company stock valued at $550,591 in the last 90 days. Company insiders own 9.40% of the company’s stock.

Institutional Inflows and Outflows

Hedge funds have recently modified their holdings of the business. BlackRock Inc. bought a new position in shares of Honest in the second quarter worth about $25,662,000. Mak Capital One LLC acquired a new stake in Honest in the 4th quarter valued at approximately $9,104,000. Geode Capital Management LLC grew its holdings in Honest by 1.2% in the 4th quarter. Geode Capital Management LLC now owns 2,323,572 shares of the company’s stock valued at $5,996,000 after buying an additional 28,579 shares during the last quarter. Dimensional Fund Advisors LP increased its position in Honest by 8.2% in the 3rd quarter. Dimensional Fund Advisors LP now owns 2,259,540 shares of the company’s stock worth $8,315,000 after buying an additional 171,425 shares during the period. Finally, Balyasny Asset Management L.P. increased its position in Honest by 796.2% in the 4th quarter. Balyasny Asset Management L.P. now owns 2,006,646 shares of the company’s stock worth $5,177,000 after buying an additional 1,782,742 shares during the period. Institutional investors and hedge funds own 45.54% of the company’s stock.

Key Headlines Impacting Honest

Here are the key news stories impacting Honest this week:

• Positive Sentiment: Q2 results beat expectations: Honest reported adjusted earnings of $0.04 per share, ahead of estimates ranging from $0.01 to $0.02 and up from $0.03 a year earlier. Revenue reached $80.19 million versus the $77.83 million consensus estimate. Honest Q2 Earnings and Revenues Beat Estimates
• Positive Sentiment: Raised 2026 outlook: Management increased its fiscal-year 2026 forecast to $319 million-$325 million in revenue and $23 million-$25 million in adjusted EBITDA, signaling confidence in profitability and operating execution. Honest Outlines Raised FY2026 Outlook
• Positive Sentiment: Analyst earnings estimates increased: Northland Securities raised its Q3 and Q4 2026 EPS forecasts to $0.03 from $0.02, while maintaining a $0.10 full-year consensus estimate. Honest analyst estimates
• Neutral Sentiment: Strategic changes are showing progress: An analysis argues that Honest’s strategic exits are beginning to improve the business, but investors may need further evidence that the gains can be sustained. The Honest Company: Strategic Exits Are Starting To Work
• Negative Sentiment: Execution concerns remain: Another assessment says Honest is still awaiting more consistent improvements, highlighting the risk that recent operating gains may not yet represent a durable turnaround. The Honest Company – Awaiting More Consistent Improvements
• Neutral Sentiment: B. Riley raised its price target to $5 from $4 and retained a “Buy” rating, although the new target is below the recent trading level, limiting its immediate upside implication.

Honest Company Profile

The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.