Celsius (NASDAQ:CELH) Lowered to Hold Rating by Maxim Group

Maxim Group lowered shares of Celsius (NASDAQ:CELH) from a buy rating to a hold rating in a report published on Friday morning, Marketbeat.com reports.

Other equities analysts have also recently issued research reports about the company. JPMorgan Chase & Co. dropped their target price on Celsius from $77.00 to $67.00 and set an “overweight” rating on the stock in a research report on Monday, May 4th. Citigroup reissued a “buy” rating and issued a $50.00 price target (down from $60.00) on shares of Celsius in a report on Tuesday, July 14th. Bank of America decreased their target price on shares of Celsius from $55.00 to $45.00 and set a “buy” rating on the stock in a research report on Wednesday, June 24th. Weiss Ratings lowered shares of Celsius from a “hold (c)” rating to a “hold (c-)” rating in a research report on Thursday, June 11th. Finally, Sanford C. Bernstein cut shares of Celsius from an “outperform” rating to a “market perform” rating and dropped their target price for the company from $44.00 to $26.00 in a report on Friday. Nineteen research analysts have rated the stock with a Buy rating and six have issued a Hold rating to the company’s stock. According to MarketBeat.com, Celsius presently has an average rating of “Moderate Buy” and a consensus price target of $51.95.

Celsius Stock Performance

Shares of CELH opened at $27.77 on Friday. The stock has a market capitalization of $7.10 billion, a P/E ratio of 115.71, a P/E/G ratio of 1.05 and a beta of 0.95. The company has a debt-to-equity ratio of 0.56, a quick ratio of 1.43 and a current ratio of 1.80. Celsius has a 1 year low of $23.56 and a 1 year high of $66.74. The company’s fifty day moving average is $29.43 and its two-hundred day moving average is $36.61.

Celsius (NASDAQ:CELH) last issued its quarterly earnings results on Thursday, August 6th. The company reported $0.36 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $0.41 by ($0.05). The firm had revenue of $817.93 million for the quarter, compared to analyst estimates of $870.09 million. Celsius had a return on equity of 36.52% and a net margin of 4.24%.The company’s revenue was up 10.6% compared to the same quarter last year. During the same quarter last year, the firm earned $0.47 earnings per share. On average, sell-side analysts predict that Celsius will post 1.58 earnings per share for the current year.

Insider Activity

In other Celsius news, CEO John Fieldly purchased 8,475 shares of Celsius stock in a transaction on Friday, May 22nd. The shares were bought at an average price of $29.36 per share, with a total value of $248,826.00. Following the completion of the acquisition, the chief executive officer directly owned 937,540 shares of the company’s stock, valued at approximately $27,526,174.40. This trade represents a 0.91% increase in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, Director Hal Kravitz purchased 8,400 shares of the stock in a transaction dated Friday, May 22nd. The stock was acquired at an average price of $29.73 per share, for a total transaction of $249,732.00. Following the completion of the transaction, the director directly owned 227,158 shares of the company’s stock, valued at approximately $6,753,407.34. The trade was a 3.84% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. Company insiders own 2.33% of the company’s stock.

Institutional Investors Weigh In On Celsius

Institutional investors and hedge funds have recently bought and sold shares of the stock. Bank of New York Mellon Corp acquired a new stake in Celsius during the 2nd quarter valued at $43,040,000. Handelsbanken Fonder AB raised its holdings in shares of Celsius by 18.2% in the second quarter. Handelsbanken Fonder AB now owns 63,000 shares of the company’s stock worth $1,845,000 after acquiring an additional 9,700 shares during the last quarter. Defender Capital LLC. purchased a new stake in shares of Celsius in the second quarter valued at $527,000. Gradient Investments LLC lifted its position in shares of Celsius by 5.1% in the second quarter. Gradient Investments LLC now owns 55,849 shares of the company’s stock valued at $1,635,000 after acquiring an additional 2,699 shares in the last quarter. Finally, PensionDanmark Pensionsforsikringsaktieselskab boosted its stake in shares of Celsius by 8.5% during the second quarter. PensionDanmark Pensionsforsikringsaktieselskab now owns 40,760 shares of the company’s stock valued at $1,193,000 after acquiring an additional 3,200 shares during the last quarter. Hedge funds and other institutional investors own 60.95% of the company’s stock.

Key Stories Impacting Celsius

Here are the key news stories impacting Celsius this week:

• Positive Sentiment: Rockstar Energy founder Russ Savage disclosed control of approximately 12 million Celsius shares, or 4.7% of the company, and called for leadership changes, including replacing CEO John Fieldly. Investors may view the campaign as a catalyst for operational improvements, stronger execution and potential value creation. Rockstar Energy founder builds Celsius stake, wants to take over as CEO
• Positive Sentiment: Citigroup maintained a Buy rating with a $40 price target, while JPMorgan and Piper Sandler retained Overweight ratings with targets of $52 and $36, respectively. Needham also kept a Buy rating at $35, indicating analysts still see substantial recovery potential despite lowering their estimates. Analyst rating and price-target updates
• Neutral Sentiment: Second-quarter revenue rose 10.6% year over year to $817.9 million, supported by demand for Alani Nu and contributions from Rockstar Energy. However, weaker sales of the core CELSIUS brand limited the overall result. Celsius Holdings Q2 Earnings Miss Estimates, Revenues Increase 11% Y/Y
• Negative Sentiment: Celsius reported adjusted earnings of $0.36 per share, below the $0.42 consensus estimate and down from $0.47 a year earlier. Revenue also missed the $870.1 million consensus forecast, while promotional spending and margin pressure weighed on profitability. Celsius Holdings Inc. Q2 Earnings and Revenues Miss Estimates
• Negative Sentiment: Management expects pressure on the core brand to continue through the third quarter and is planning a brand and product reset before growth potentially returns toward the end of 2026. Maxim Group downgraded the stock to Hold, while multiple firms reduced price targets, signaling heightened execution risk. CELH Q2 Earnings Call Flags Core Brand Reset Before 2027

About Celsius

Celsius Holdings, Inc is an American beverage company known for its line of fitness and energy drinks formulated to support active lifestyles. The company’s flagship product, the Celsius® brand, features beverages enhanced with ingredients such as green tea extract, guarana seed extract and essential vitamins, positioned as a functional alternative to traditional energy drinks. These products are designed to deliver a blend of ingredients that support metabolism and sustained energy without high sugar content or artificial preservatives.

In addition to its core carbonated drink portfolio, Celsius has expanded its offerings to include powder mixes and non-carbonated ready-to-drink variants, catering to consumer preferences around taste, convenience and nutritional needs.