Wedbush Reiterates Outperform Rating for eBay (NASDAQ:EBAY)

eBay (NASDAQ:EBAY)‘s stock had its “outperform” rating reiterated by investment analysts at Wedbush in a research report issued to clients and investors on Thursday,Benzinga reports. They presently have a $135.00 target price on the e-commerce company’s stock. Wedbush’s target price points to a potential upside of 20.56% from the stock’s current price.

Several other brokerages have also issued reports on EBAY. Weiss Ratings restated a “buy (b)” rating on shares of eBay in a report on Friday, June 12th. Mizuho set a $110.00 target price on shares of eBay in a research note on Thursday. Needham & Company LLC lifted their price target on shares of eBay from $122.00 to $135.00 and gave the company a “buy” rating in a research report on Thursday. Bank of America boosted their price target on shares of eBay from $102.00 to $110.00 and gave the company a “neutral” rating in a research note on Tuesday, April 21st. Finally, Daiwa Securities Group upped their price objective on shares of eBay from $90.00 to $114.00 in a report on Monday, May 11th. Fourteen research analysts have rated the stock with a Buy rating, seventeen have issued a Hold rating and two have issued a Sell rating to the company’s stock. According to data from MarketBeat.com, the stock has an average rating of “Hold” and an average target price of $116.69.

eBay Trading Up 1.7%

Shares of eBay stock opened at $111.98 on Thursday. The firm has a market capitalization of $49.72 billion, a price-to-earnings ratio of 23.18, a PEG ratio of 2.42 and a beta of 1.37. eBay has a fifty-two week low of $78.03 and a fifty-two week high of $119.31. The company has a debt-to-equity ratio of 1.10, a quick ratio of 1.22 and a current ratio of 1.02. The stock has a 50 day moving average of $111.12 and a 200 day moving average of $101.59.

eBay (NASDAQ:EBAY) last posted its earnings results on Wednesday, August 5th. The e-commerce company reported $1.60 EPS for the quarter, beating analysts’ consensus estimates of $1.50 by $0.10. eBay had a return on equity of 47.88% and a net margin of 18.50%.The company had revenue of $3.13 billion for the quarter, compared to the consensus estimate of $3.02 billion. During the same quarter in the previous year, the business earned $1.37 earnings per share. The company’s revenue for the quarter was up 14.8% on a year-over-year basis. eBay has set its Q3 2026 guidance at 1.360-1.420 EPS. As a group, research analysts predict that eBay will post 4.89 earnings per share for the current year.

Insiders Place Their Bets

In other news, SVP Jordan Douglas Bradle Sweetnam sold 863 shares of the stock in a transaction dated Thursday, June 18th. The shares were sold at an average price of $109.17, for a total transaction of $94,213.71. Following the sale, the senior vice president owned 34,533 shares of the company’s stock, valued at approximately $3,769,967.61. This represents a 2.44% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Mazen Rawashdeh sold 1,919 shares of eBay stock in a transaction that occurred on Wednesday, June 17th. The shares were sold at an average price of $108.51, for a total transaction of $208,230.69. Following the completion of the transaction, the senior vice president owned 32,124 shares of the company’s stock, valued at $3,485,775.24. This trade represents a 5.64% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 87,122 shares of company stock worth $9,953,842 over the last three months. Company insiders own 0.67% of the company’s stock.

Institutional Trading of eBay

A number of large investors have recently modified their holdings of the stock. M. Kulyk & Associates LLC acquired a new stake in shares of eBay in the second quarter valued at $269,000. RHS Financial LLC acquired a new position in eBay during the 2nd quarter worth $647,000. JLB & Associates Inc. acquired a new position in eBay during the 2nd quarter worth $2,086,000. Meeder Advisory Services Inc. purchased a new stake in eBay during the 2nd quarter worth about $1,722,000. Finally, Citizens Financial Group Inc. RI acquired a new stake in eBay in the 2nd quarter valued at about $2,850,000. Hedge funds and other institutional investors own 87.48% of the company’s stock.

eBay News Roundup

Here are the key news stories impacting eBay this week:

• Positive Sentiment: Strong Q2 results and raised outlook: eBay reported adjusted earnings of $1.60 per share and revenue of $3.13 billion, exceeding Wall Street expectations. Gross merchandise volume rose 15% to $22.4 billion, while advertising, luxury, collectibles and refurbished goods contributed to growth. Management raised its 2026 GMV growth forecast to 11.5%-12.5% and provided third-quarter guidance that was generally above revenue expectations. eBay Q2 Earnings Beat Estimates on Higher GMV and Ad Growth
• Positive Sentiment: More bullish analyst coverage: Argus upgraded EBAY from Hold to Buy with a $133 price target. Needham raised its target to $135 and maintained a Buy rating, while Wedbush reiterated Outperform with a $135 target. These targets imply meaningful potential upside and reflect improved confidence in eBay’s growth trajectory. Argus Upgrades eBay to Buy
• Positive Sentiment: Growth initiatives remain active: eBay is expanding live shopping to compete with Whatnot and TikTok Shop and is using AI tools to improve shopping and seller experiences. The company also declared a quarterly dividend of $0.31 per share, providing continued shareholder returns.
• Neutral Sentiment: Mixed analyst reaction: Truist raised its price target to $115 but retained Hold, while UBS kept a Hold rating with a $107 target. Cantor Fitzgerald lowered its target to $106 and Citizens JMP downgraded eBay to Market Perform, citing limited valuation upside and execution risks.
• Negative Sentiment: Margin and competitive risks: Analysts noted that the integration of Depop could pressure margins, while fashion brands are increasingly seeking to capture more of the resale-market economics. These issues could limit the benefit of eBay’s strong top-line momentum.
• Neutral Sentiment: CEO stock sale: CEO Jamie Iannone sold 11,110 shares for approximately $1.21 million. The transaction occurred under a pre-arranged Rule 10b5-1 trading plan, reducing concern that it reflects a new negative view of eBay’s prospects. SEC insider trading filing

eBay Company Profile

eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.