Head-To-Head Comparison: BRP (NASDAQ:DOOO) versus TruGolf (NASDAQ:TRUG)

BRP (NASDAQ:DOOO) and TruGolf (NASDAQ:TRUG) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their earnings, analyst recommendations, valuation, risk, dividends, institutional ownership and profitability.

Profitability

This table compares BRP and TruGolf’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
BRP	0.45%	67.30%	4.72%
TruGolf	-75.06%	-181.14%	-36.13%

Analyst Ratings

This is a summary of recent ratings for BRP and TruGolf, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
BRP	0	4	8	1	2.77
TruGolf	1	1	1	0	2.00

BRP presently has a consensus price target of $94.75, suggesting a potential upside of 45.75%. Given BRP’s stronger consensus rating and higher possible upside, analysts plainly believe BRP is more favorable than TruGolf.

Risk & Volatility

BRP has a beta of 1.26, suggesting that its share price is 26% more volatile than the S&P 500. Comparatively, TruGolf has a beta of -1.07, suggesting that its share price is 207% less volatile than the S&P 500.

Institutional and Insider Ownership

3.2% of TruGolf shares are owned by institutional investors. 5.8% of TruGolf shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Earnings and Valuation

This table compares BRP and TruGolf”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
BRP	$8.03 billion	0.59	-$154.60 million	$0.37	175.70
TruGolf	$18.66 million	0.05	-$15.23 million	($207.35)	-0.00

TruGolf has lower revenue, but higher earnings than BRP. TruGolf is trading at a lower price-to-earnings ratio than BRP, indicating that it is currently the more affordable of the two stocks.

Summary

BRP beats TruGolf on 12 of the 15 factors compared between the two stocks.

About BRP

BRP Inc., together with its subsidiaries, designs, develops, manufactures, distributes, and markets powersports vehicles and marine products in the United States, Canada, Europe, the Asia Pacific, Mexico, Austria, and internationally. The Powersports segment offers year-round products, such as Can-Am all-terrain vehicles, side-by-side vehicles, and three-wheeled vehicles; and seasonal products, including Ski-Doo and Lynx snowmobiles, Sea-Doo personal watercrafts and pontoons, Rotax engines for karts and recreational aircraft, and Pinion gearboxes with smart shift systems. The Marine segment provides Alumacraft, Manitou, Quintrex, Stacer, and Yellowfin boats; Rotax engines for jet boats; and Rotax S outboard engine. The company was formerly known as J.A. Bombardier (J.A.B.) Inc. and changed its name to BRP Inc. in April 2013. BRP Inc. was founded in 1937 and is headquartered in Valcourt, Canada.

About TruGolf

TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.