Reviewing Betterware de Mexico SAPI de C (NYSE:BWMX) & CCA Industries (OTCMKTS:CAWW)

CCA Industries (OTCMKTS:CAWW) and Betterware de Mexico SAPI de C (NYSE:BWMX) are both small-cap consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, earnings, profitability, valuation, analyst recommendations, institutional ownership and risk.

Institutional & Insider Ownership

12.7% of Betterware de Mexico SAPI de C shares are owned by institutional investors. 30.1% of CCA Industries shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for CCA Industries and Betterware de Mexico SAPI de C, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
CCA Industries	0	0	0	0	0.00
Betterware de Mexico SAPI de C	1	1	0	1	2.33

Risk & Volatility

CCA Industries has a beta of 0.64, meaning that its stock price is 36% less volatile than the S&P 500. Comparatively, Betterware de Mexico SAPI de C has a beta of 1.05, meaning that its stock price is 5% more volatile than the S&P 500.

Earnings and Valuation

This table compares CCA Industries and Betterware de Mexico SAPI de C”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
CCA Industries	$5.92 million	0.50	-$770,000.00	($0.01)	-45.00
Betterware de Mexico SAPI de C	$14.85 billion	0.04	$55.37 million	$1.83	8.82

Betterware de Mexico SAPI de C has higher revenue and earnings than CCA Industries. CCA Industries is trading at a lower price-to-earnings ratio than Betterware de Mexico SAPI de C, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares CCA Industries and Betterware de Mexico SAPI de C’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
CCA Industries	-1.11%	-39.54%	-23.58%
Betterware de Mexico SAPI de C	8.35%	77.89%	11.28%

Summary

Betterware de Mexico SAPI de C beats CCA Industries on 11 of the 13 factors compared between the two stocks.

About CCA Industries

CCA Industries, Inc. manufactures and distributes health and beauty aid products in the United States and internationally. It offers oral health-care products under the Plus+White brand; skin-care products under the Sudden Change and Porcelana brand names; nail treatments under the brand name of Nutra Nail; medicated topical and shave gels under the Bikini Zone brand; depilatories under the Hair Off brand and; perfumes under the brand name of Sunset Cafe. The company markets its products to drug, food, and mass-merchandise retail chains; warehouse clubs; and wholesale beauty-aids through independent sales representatives and distributors, as well as through Internet. CCA Industries, Inc. was incorporated in 1983 and is based in Lyndhurst, New Jersey.

About Betterware de Mexico SAPI de C

Betterware de Mexico, S.A.B. de C.V. operates as a direct-to-consumer company in Mexico. The company focuses on the home organization segment with a product portfolio, including home solutions, kitchen and food preservation, technology and mobility, and other categories. It serves approximately 3 million households through distributors and associates in approximately 800 communities throughout Mexico. The company was formerly known as Betterware de México, S.A.P.I. de C.V. Betterware de Mexico, S.A.B. de C.V. was founded in 1995 and is based in Zapopan, Mexico. Betterware de Mexico, S.A.B. de C.V. is a subsidiary of Campalier, S.A. de C.V.