Analyzing Harvia Oyj (OTCMKTS:HRVFF) and TruGolf (NASDAQ:TRUG)

Harvia Oyj (OTCMKTS:HRVFF) and TruGolf (NASDAQ:TRUG) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their dividends, institutional ownership, profitability, earnings, analyst recommendations, valuation and risk.

Insider & Institutional Ownership

3.2% of TruGolf shares are owned by institutional investors. 5.8% of TruGolf shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Profitability

This table compares Harvia Oyj and TruGolf’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Harvia Oyj	N/A	N/A	N/A
TruGolf	-75.06%	-181.14%	-36.13%

Earnings and Valuation

This table compares Harvia Oyj and TruGolf”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Harvia Oyj	N/A	N/A	N/A	N/A	N/A
TruGolf	$18.66 million	0.05	-$15.23 million	($207.35)	-0.00

Harvia Oyj has higher earnings, but lower revenue than TruGolf.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Harvia Oyj and TruGolf, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Harvia Oyj	0	0	0	0	0.00
TruGolf	1	1	1	0	2.00

Summary

TruGolf beats Harvia Oyj on 5 of the 8 factors compared between the two stocks.

About Harvia Oyj

Harvia Oyj manufactures and distributes traditional, steam, and infrared saunas. It provides electric and wood burning heaters, as well as combi heaters with steam; bathroom and indoor saunas; backyard paradise and sauna interior solutions; doors and glass products; hot tubs; control units; infrared cabins, controls, and heating devices; steam rooms, SPA modules, and steam generators; and water purifying solutions. The company also offers accessories, such as pails and ladles, scents, textiles, indicators, sound and lighting products, stones, maintenance products, neck and back rests, and other accessories, as well as safety solutions; and sauna installation, maintenance, and repair services. It operates in Finland, North America, Germany, Scandinavia, rest of European countries, and internationally. The company was founded in 1950 and is headquartered in Muurame, Finland.

About TruGolf

TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.