Planet Fitness (NYSE:PLNT) Director Purchases $492,800.00 in Stock

Planet Fitness, Inc. (NYSE:PLNT) Director Stephen Spinelli, Jr. purchased 10,000 shares of the stock in a transaction dated Monday, August 10th. The shares were bought at an average price of $49.28 per share, for a total transaction of $492,800.00. Following the completion of the acquisition, the director owned 45,516 shares in the company, valued at $2,243,028.48. This represents a 28.16% increase in their ownership of the stock. The purchase was disclosed in a filing with the SEC, which can be accessed through the SEC website.

Planet Fitness Trading Up 1.6%

NYSE PLNT opened at $49.01 on Friday. Planet Fitness, Inc. has a 1-year low of $37.03 and a 1-year high of $114.26. The firm’s fifty day simple moving average is $52.39 and its 200-day simple moving average is $65.59. The company has a market capitalization of $3.89 billion, a PE ratio of 16.61, a price-to-earnings-growth ratio of 1.04 and a beta of 1.03.

Planet Fitness (NYSE:PLNT) last released its quarterly earnings data on Thursday, August 6th. The company reported $0.88 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.85 by $0.03. Planet Fitness had a negative return on equity of 59.46% and a net margin of 16.88%.The firm had revenue of $365.22 million during the quarter, compared to analysts’ expectations of $356.21 million. During the same quarter last year, the firm earned $0.86 earnings per share. The business’s revenue for the quarter was up 7.1% on a year-over-year basis. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. As a group, analysts predict that Planet Fitness, Inc. will post 3.21 EPS for the current year.

Planet Fitness News Roundup

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Director Stephen Spinelli Jr. bought 10,000 PLNT shares at an average price of $49.28, investing approximately $492,800 and increasing his holdings by 28.16%. The purchase may signal that he believes the stock’s recent decline has been excessive. SEC insider transaction filing
• Positive Sentiment: A Zacks analysis described Planet Fitness as a strong value stock, while the broader analyst consensus remains “Moderate Buy.” The company’s latest quarterly results also exceeded expectations, with earnings and revenue above consensus and revenue growth of 7.1% year over year. Zacks value-stock analysis
• Neutral Sentiment: Numerous law firms reminded investors who purchased PLNT securities between November 6, 2025, and May 6, 2026, that September 14, 2026 is the deadline to seek lead-plaintiff status in a pending securities class action. These announcements are largely investor solicitations and do not determine whether the allegations have merit. Rosen class-action deadline notice
• Negative Sentiment: The lawsuits allege that Planet Fitness and certain executives misled investors about marketing effectiveness, membership growth, Black Card pricing, and financial guidance before a reported 31% share-price decline. If the claims progress, the company could face legal costs, potential damages, and reputational risk. Planet Fitness shareholder alert
• Negative Sentiment: Separate reports describe alleged covert filming of gym members in tanning rooms, creating an additional reputational and customer-trust concern for the Planet Fitness brand. The report concerns alleged individual misconduct rather than an announced company finding. New York Post report

Analyst Ratings Changes

PLNT has been the topic of a number of research reports. Royal Bank Of Canada dropped their price objective on Planet Fitness from $70.00 to $65.00 and set an “outperform” rating on the stock in a report on Friday, August 7th. Jefferies Financial Group set a $106.00 target price on shares of Planet Fitness in a research note on Thursday, August 6th. UBS Group restated a “buy” rating on shares of Planet Fitness in a research note on Monday, July 20th. William Blair downgraded shares of Planet Fitness from an “outperform” rating to a “market perform” rating in a report on Thursday, May 7th. Finally, KeyCorp reduced their price objective on shares of Planet Fitness from $100.00 to $65.00 and set an “overweight” rating for the company in a research note on Friday, May 8th. One investment analyst has rated the stock with a Strong Buy rating, eleven have issued a Buy rating, nine have issued a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat, Planet Fitness has an average rating of “Moderate Buy” and an average price target of $70.03.

Institutional Investors Weigh In On Planet Fitness

Several institutional investors and hedge funds have recently added to or reduced their stakes in PLNT. Versant Capital Management Inc boosted its position in Planet Fitness by 285.9% during the second quarter. Versant Capital Management Inc now owns 494 shares of the company’s stock worth $26,000 after purchasing an additional 366 shares during the period. V Square Quantitative Management LLC bought a new position in shares of Planet Fitness in the fourth quarter valued at approximately $27,000. Clearstead Advisors LLC raised its position in shares of Planet Fitness by 135.9% in the fourth quarter. Clearstead Advisors LLC now owns 335 shares of the company’s stock valued at $36,000 after purchasing an additional 193 shares during the period. EverSource Wealth Advisors LLC lifted its stake in shares of Planet Fitness by 184.5% in the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock worth $36,000 after buying an additional 214 shares during the last quarter. Finally, Los Angeles Capital Management LLC acquired a new stake in shares of Planet Fitness in the fourth quarter worth $41,000. 95.53% of the stock is currently owned by institutional investors and hedge funds.

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.