Intuit Inc. (NASDAQ:INTU) Given Average Recommendation of “Hold” by Brokerages

Shares of Intuit Inc. (NASDAQ:INTU) have been given an average rating of “Hold” by the thirty-one brokerages that are presently covering the company, MarketBeat.com reports. Three investment analysts have rated the stock with a sell rating, eleven have assigned a hold rating and seventeen have assigned a buy rating to the company. The average 12-month target price among brokerages that have covered the stock in the last year is $434.6774.

INTU has been the subject of a number of research analyst reports. UBS Group set a $370.00 price objective on shares of Intuit in a research report on Thursday. BNP Paribas Exane reduced their target price on shares of Intuit from $463.00 to $315.00 and set a “neutral” rating on the stock in a report on Thursday, May 21st. Mizuho reduced their target price on shares of Intuit from $500.00 to $430.00 and set an “outperform” rating on the stock in a report on Monday, August 17th. Oppenheimer reduced their target price on shares of Intuit from $406.00 to $380.00 and set an “outperform” rating on the stock in a report on Wednesday, August 26th. Finally, Evercore reiterated an “outperform” rating on shares of Intuit in a report on Tuesday, August 18th.

Key Headlines Impacting Intuit

Here are the key news stories impacting Intuit this week:

• Positive Sentiment: Intuit announced a partnership with Perplexity to integrate QuickBooks and Mailchimp into Perplexity Computer, an agentic AI assistant. The collaboration could help users move from discovering information to receiving personalized insights and taking actions within Intuit’s software ecosystem. Intuit and Perplexity Team on AI Integrations
• Positive Sentiment: Recent AI-powered product enhancements for mid-market financial management support Intuit’s strategy of using automation and data-driven insights to expand the value of its QuickBooks platform. Intuit unveils AI-powered innovations for mid-market financial management
• Positive Sentiment: A comparison with PayPal argues that Intuit’s broad financial-software ecosystem, recurring customer relationships and AI investments provide a strong foundation for future growth. Intuit or PayPal: Which Fintech Is Built for Future Growth?
• Neutral Sentiment: Analyst commentary notes that INTU has significantly underperformed the Nasdaq over the past year, but expectations for its future remain cautiously positive. Other coverage highlights Intuit’s profitability and market leadership while comparing it with higher-risk AI software companies. Is Intuit Stock Underperforming the Nasdaq?
• Negative Sentiment: Several law firms publicized a securities class action and a September 8 lead-plaintiff deadline involving investors who purchased Intuit shares between February 25, 2025, and June 1, 2026. The notices cite a reassessment of TurboTax’s growth outlook and add legal and reputational uncertainty, although the allegations have not been proven. Intuit Inc. Securities Fraud Lawsuit Deadline
• Negative Sentiment: An Intuit executive sold 906 shares worth approximately $314,000, representing 36% of the executive’s direct holdings before the transaction. While the sale may be routine, its timing can weigh on sentiment amid the stock’s recent decline. An Intuit Executive Sells Over a Third of Their Direct Holdings

Insider Buying and Selling

In other Intuit news, Director Richard L. Dalzell sold 284 shares of the stock in a transaction that occurred on Tuesday, June 23rd. The shares were sold at an average price of $262.32, for a total transaction of $74,498.88. Following the sale, the director directly owned 11,758 shares in the company, valued at $3,084,358.56. This represents a 2.36% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CAO Lauren D. Hotz sold 907 shares of the stock in a transaction that occurred on Thursday, August 27th. The stock was sold at an average price of $346.54, for a total transaction of $314,311.78. Following the sale, the chief accounting officer owned 1,628 shares in the company, valued at approximately $564,167.12. This trade represents a 35.78% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last quarter, insiders have sold 2,146 shares of company stock worth $662,666. 2.49% of the stock is owned by company insiders.

Hedge Funds Weigh In On Intuit

Institutional investors and hedge funds have recently modified their holdings of the company. Joseph Group Capital Management purchased a new stake in Intuit during the 4th quarter worth about $25,000. Fiduciary Financial Advisors acquired a new stake in shares of Intuit during the 2nd quarter worth about $25,000. Intesa Sanpaolo Wealth Management purchased a new stake in Intuit during the fourth quarter worth approximately $25,000. Osbon Capital Management LLC purchased a new stake in Intuit during the second quarter worth approximately $26,000. Finally, MidFirst Bank acquired a new position in Intuit in the second quarter valued at approximately $28,000. Institutional investors and hedge funds own 83.66% of the company’s stock.

Intuit Trading Up 0.4%

Shares of NASDAQ:INTU traded up $1.45 during mid-day trading on Wednesday, reaching $359.51. 1,842,109 shares of the company were exchanged, compared to its average volume of 4,382,581. The company has a debt-to-equity ratio of 0.34, a current ratio of 1.51 and a quick ratio of 1.45. The firm has a market cap of $98.34 billion, a price-to-earnings ratio of 21.79, a P/E/G ratio of 0.92 and a beta of 0.97. The firm’s 50-day simple moving average is $307.36 and its 200 day simple moving average is $356.13. Intuit has a 1 year low of $252.84 and a 1 year high of $705.08.

Intuit (NASDAQ:INTU) last posted its quarterly earnings data on Tuesday, August 25th. The software maker reported $4.03 earnings per share for the quarter, topping analysts’ consensus estimates of $3.58 by $0.45. The firm had revenue of $4.35 billion during the quarter, compared to analysts’ expectations of $4.27 billion. Intuit had a net margin of 21.29% and a return on equity of 25.97%. The firm’s quarterly revenue was up 13.7% on a year-over-year basis. During the same quarter last year, the company posted $2.75 EPS. Intuit has set its Q1 2027 guidance at 2.440-2.480 EPS and its FY 2027 guidance at 22.880-23.120 EPS. Equities research analysts forecast that Intuit will post 23.07 EPS for the current year.

Intuit Increases Dividend

The firm also recently announced a quarterly dividend, which will be paid on Friday, October 16th. Shareholders of record on Thursday, October 8th will be issued a dividend of $1.38 per share. This is a boost from Intuit’s previous quarterly dividend of $1.20. The ex-dividend date is Thursday, October 8th. This represents a $5.52 dividend on an annualized basis and a yield of 1.5%. Intuit’s dividend payout ratio (DPR) is currently 33.45%.

About Intuit

Intuit Inc (NASDAQ: INTU) is a financial software company headquartered in Mountain View, California, that develops and sells cloud-based financial management and compliance products for individuals, small businesses, self-employed workers and accounting professionals. Founded in 1983 by Scott Cook and Tom Proulx, the company has grown from desktop tax and accounting software into a diversified provider of online financial tools. As of my latest update, Sasan Goodarzi serves as Chief Executive Officer.

Intuit’s product portfolio includes QuickBooks, its flagship accounting and business-management platform that offers bookkeeping, payroll, payments and invoicing capabilities, and TurboTax, a tax-preparation and filing service aimed at individual taxpayers. In addition to these core offerings, Intuit has expanded through acquisitions to provide complementary services such as Credit Karma (consumer credit and financial-product marketplace) and Mailchimp (marketing and commerce tools), and it offers professional-grade tax solutions for accountants and tax preparers.

The company serves a mix of consumers, small and mid-sized businesses and accounting professionals across multiple markets, with a particularly large presence in the United States and an expanding international footprint.