OneDigital Investment Advisors LLC Takes Position in Netflix, Inc. $NFLX

OneDigital Investment Advisors LLC purchased a new stake in Netflix, Inc. (NASDAQ:NFLX) in the second quarter, Holdings Channel reports. The firm purchased 58,448 shares of the Internet television network’s stock, valued at approximately $4,173,000.

Several other hedge funds and other institutional investors also recently bought and sold shares of the company. Imprint Wealth LLC bought a new position in shares of Netflix during the 3rd quarter worth $25,000. Wealth Watch Advisors INC bought a new stake in shares of Netflix in the third quarter valued at about $103,000. Strategic Wealth Investment Group LLC bought a new stake in shares of Netflix in the second quarter valued at about $121,000. Wiser Advisor Group LLC purchased a new stake in Netflix in the third quarter worth about $114,000. Finally, Beaird Harris Wealth Management LLC lifted its stake in Netflix by 9.6% in the third quarter. Beaird Harris Wealth Management LLC now owns 114 shares of the Internet television network’s stock worth $137,000 after acquiring an additional 10 shares during the period. Institutional investors own 80.93% of the company’s stock.

Insider Activity

In related news, CEO Theodore A. Sarandos sold 105,850 shares of the business’s stock in a transaction that occurred on Monday, August 3rd. The shares were sold at an average price of $73.03, for a total transaction of $7,730,225.50. Following the completion of the transaction, the chief executive officer owned 206,266 shares in the company, valued at $15,063,605.98. The trade was a 33.91% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CEO Gregory K. Peters sold 27,312 shares of the stock in a transaction that occurred on Thursday, August 6th. The shares were sold at an average price of $73.54, for a total transaction of $2,008,524.48. Following the sale, the chief executive officer directly owned 120,931 shares of the company’s stock, valued at $8,893,265.74. The trade was a 18.42% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 600,295 shares of company stock worth $49,056,671 over the last 90 days. 1.24% of the stock is currently owned by insiders.

Trending Headlines about Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Bill Ackman’s Pershing Square disclosed a new Netflix position of approximately 3.15 million shares, representing about 4.9% of the fund’s portfolio. Ackman said Netflix has effectively “won the streaming wars,” renewing investor interest after the stock’s major sell-off. Reuters article
• Positive Sentiment: Analysts and investing commentators point to Netflix’s resilient fundamentals: second-quarter revenue rose 13.4% year over year to $12.6 billion, earnings per share slightly exceeded estimates, and profitability remained strong. The advertising business, expanding margins and a valuation viewed as reasonable relative to growth are supporting the bullish case. Zacks article
• Positive Sentiment: Netflix’s continued push into live sports—including an MLB “Field of Dreams” game—and the extension of its Seinfeld agreement could strengthen engagement, advertising opportunities and content retention. MLB live sports article
• Neutral Sentiment: Institutional positioning is mixed: some large investors added shares while others reduced holdings. Analysts’ reported price targets remain above the current market level, but investors still must weigh valuation and slowing growth expectations.
• Negative Sentiment: Netflix closed its Hollywood-based Night School gaming studio and plans to close Helsinki-based Moonloot. The closures may improve focus and reduce costs, but they also raise questions about the company’s gaming strategy and ability to expand beyond streaming. Los Angeles Times article
• Negative Sentiment: Reported insider trading shows 30 Netflix open-market sales and no purchases over the past six months. While such sales may reflect compensation or diversification, the one-sided pattern can weigh on sentiment and contrasts with Ackman’s new bullish position. Quiver Quantitative article

Netflix Price Performance

NFLX opened at $78.16 on Monday. The business’s 50-day moving average is $74.67 and its two-hundred day moving average is $84.53. Netflix, Inc. has a 1 year low of $65.08 and a 1 year high of $126.71. The company has a debt-to-equity ratio of 0.39, a current ratio of 1.14 and a quick ratio of 1.14. The firm has a market capitalization of $325.45 billion, a PE ratio of 24.60, a price-to-earnings-growth ratio of 0.98 and a beta of 1.52.

Netflix (NASDAQ:NFLX) last announced its earnings results on Thursday, July 16th. The Internet television network reported $0.80 EPS for the quarter, topping analysts’ consensus estimates of $0.79 by $0.01. The business had revenue of $12.56 billion during the quarter, compared to the consensus estimate of $12.58 billion. Netflix had a net margin of 28.22% and a return on equity of 40.02%. The firm’s revenue was up 13.4% on a year-over-year basis. During the same period in the previous year, the company posted $0.72 earnings per share. Research analysts anticipate that Netflix, Inc. will post 3.59 earnings per share for the current fiscal year.

Wall Street Analyst Weigh In

Several research analysts have issued reports on the stock. Morgan Stanley reiterated an “overweight” rating and set a $90.00 target price (down from $115.00) on shares of Netflix in a report on Tuesday, July 14th. Jefferies Financial Group lowered their price target on shares of Netflix from $128.00 to $110.00 and set a “buy” rating for the company in a research report on Wednesday, June 10th. KGI Securities downgraded shares of Netflix from an “outperform” rating to a “neutral” rating and set a $75.00 price objective on the stock. in a research note on Friday, July 17th. Piper Sandler reiterated an “overweight” rating and set a $85.00 price objective (down from $115.00) on shares of Netflix in a research note on Friday, July 17th. Finally, CLSA initiated coverage on shares of Netflix in a report on Monday, July 20th. They set an “outperform” rating on the stock. Four analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, seventeen have issued a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average price target of $103.48.

Netflix Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.