Schibsted ASA (OTCMKTS:SBBTF) versus Gray Media (NYSE:GTN) Critical Survey

Gray Media (NYSE:GTN) and Schibsted ASA (OTCMKTS:SBBTF) are both communication services companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, institutional ownership, risk, valuation, profitability and dividends.

Analyst Ratings

This is a summary of recent recommendations and price targets for Gray Media and Schibsted ASA, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gray Media	1	2	3	0	2.33
Schibsted ASA	0	0	0	0	0.00

Gray Media presently has a consensus target price of $7.88, indicating a potential upside of 51.30%. Given Gray Media’s stronger consensus rating and higher possible upside, analysts clearly believe Gray Media is more favorable than Schibsted ASA.

Valuation and Earnings

This table compares Gray Media and Schibsted ASA”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gray Media	$3.10 billion	0.17	-$85.00 million	($0.61)	-8.53
Schibsted ASA	N/A	N/A	N/A	N/A	N/A

Schibsted ASA has lower revenue, but higher earnings than Gray Media.

Insider and Institutional Ownership

78.6% of Gray Media shares are held by institutional investors. 8.9% of Gray Media shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Profitability

This table compares Gray Media and Schibsted ASA’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Gray Media	-0.83%	-1.12%	-0.23%
Schibsted ASA	N/A	N/A	N/A

Summary

Gray Media beats Schibsted ASA on 6 of the 9 factors compared between the two stocks.

About Gray Media

Gray Television, Inc., a television broadcasting company, owns and/or operates television stations and digital assets in the United States. It also broadcasts secondary digital channels affiliated to ABC, CBS, NBC, and FOX, as well as various other networks and program services, including CW Plus Network, MY Network, the MeTV Network, Circle, Telemundo, THE365, and Outlaw; and local news/weather channels in various markets. It owns and operates television stations and digital assets that serve television markets in the United States. The company was formerly known as Gray Communications Systems, Inc. and changed its name to Gray Television, Inc. in August 2002. Gray Television, Inc. was founded in 1891 and is headquartered in Atlanta, Georgia.

About Schibsted ASA

Schibsted ASA, together with its subsidiaries, operates as a media company. The company operates through Nordic Marketplaces, News Media, Delivery and Growth & Investments segments. It operates online classifieds that provide technology-based services to connect buyers and sellers, and facilitate transactions, including job offers, real estate, cars, travel, consumer goods, and others. The company also publishes newspapers under the VG, Aftenposten, E24, Bergens Tidende, Stavanger Aftenblad, Aftonbladet, Svenska Dagbladet, and Omni brands in paper and digital format; and operates Podme, a podcast platform. In addition, the company distributes newspapers and parcels for businesses and consumers under the Helthjem and Morgenlevering brands. The company operates in Norway, Sweden, Finland, Denmark, other European countries, and internationally. Schibsted ASA was founded in 1839 and is headquartered in Oslo, Norway.