Natural Health Trends (NASDAQ:NHTC – Get Free Report) and Coty (NYSE:COTY – Get Free Report) are both consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, valuation, analyst recommendations, institutional ownership, earnings, dividends and profitability.
Analyst Ratings
This is a summary of current ratings and recommmendations for Natural Health Trends and Coty, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Natural Health Trends | 1 | 0 | 0 | 0 | 1.00 |
| Coty | 3 | 13 | 1 | 0 | 1.88 |
Coty has a consensus price target of $3.70, indicating a potential upside of 35.41%. Given Coty’s stronger consensus rating and higher possible upside, analysts clearly believe Coty is more favorable than Natural Health Trends.
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Natural Health Trends | $39.78 million | 0.38 | -$880,000.00 | ($0.16) | -10.91 |
| Coty | $5.89 billion | 0.41 | -$367.90 million | ($0.62) | -4.41 |
Natural Health Trends has higher earnings, but lower revenue than Coty. Natural Health Trends is trading at a lower price-to-earnings ratio than Coty, indicating that it is currently the more affordable of the two stocks.
Insider and Institutional Ownership
10.1% of Natural Health Trends shares are owned by institutional investors. Comparatively, 42.4% of Coty shares are owned by institutional investors. 12.9% of Natural Health Trends shares are owned by insiders. Comparatively, 5.9% of Coty shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Profitability
This table compares Natural Health Trends and Coty’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Natural Health Trends | -4.51% | -8.00% | -4.58% |
| Coty | -9.20% | 4.59% | 1.47% |
Risk and Volatility
Natural Health Trends has a beta of 0.92, suggesting that its stock price is 8% less volatile than the S&P 500. Comparatively, Coty has a beta of 0.97, suggesting that its stock price is 3% less volatile than the S&P 500.
Summary
Coty beats Natural Health Trends on 10 of the 14 factors compared between the two stocks.
About Natural Health Trends
Natural Health Trends Corp., a direct-selling and e-commerce company, provides personal care, wellness, and lifestyle products under the NHT Global brand. The company offers wellness products, including liquid, encapsulated, tableted and powder dietary and nutritional supplements, vitamins, and minerals; and herbal products comprising herbal supplements. It also provides beauty products, such as age-defying and hydrating cleansers, creams, lotions, serums, and toners; and lifestyle products, which include weight management and energy enhancing supplements, as well as topical gels. In addition, the company offers home appliances; and daily products, such as oral care, hair care, and body care. It sells its products directly to consumers, as well as through an e-commerce retail platform in the United States, Canada, Cayman Islands, Mexico, Peru, Hong Kong, Taiwan, China, Singapore, Malaysia, Thailand, South Korea, Japan, India, Russia, Kazakhstan, and Europe. The company was formerly known as Florida Institute of Massage Therapy, Inc. and changed its name to Natural Health Trends Corp. in June 1993. Natural Health Trends Corp. was incorporated in 1988 and is headquartered in Tsim Sha Tsui, Hong Kong.
About Coty
Coty Inc., together with its subsidiaries, manufactures, markets, distributes, and sells beauty products worldwide. It operates through Prestige and Consumer Beauty segments. The company provides fragrance, color cosmetics, and skin and body care products. It offers Prestige segment products primarily through prestige retailers, including perfumeries, department stores, e-retailers, direct-to-consumer websites, and duty-free shops under the Burberry, Calvin Klein, Chloe, Davidoff, Escada, Gucci, Hugo Boss, Jil Sander, Joop!, Kylie Jenner, Lancaster, Marc Jacobs, Miu Miu, Orveda, philosophy, SKKN BY KIM, and Tiffany & Co. brands. The company provides Consumer Beauty segment products primarily through hypermarkets, supermarkets, drug stores, pharmacies, mid-tier department stores, traditional food and drug retailers, and e-commerce retailers under the Adidas, Beckham, Biocolor, Bozzano, Bourjois, Bruno Banani, CoverGirl, Jovan, Max Factor, Mexx, Monange, Nautica, Paixao, Rimmel, Risque, and Sally Hansen brands. It also sells its products through third-party distributors. The company was founded in 1904 and is headquartered in New York, New York. Coty Inc. is a subsidiary of JAB Beauty B.V.
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