Head-To-Head Review: Brunswick (NYSE:BC) & Accell Group (OTCMKTS:ACGPF)

Accell Group (OTCMKTS:ACGPF) and Brunswick (NYSE:BC) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, profitability, earnings, dividends, valuation and analyst recommendations.

Earnings and Valuation

This table compares Accell Group and Brunswick”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Accell Group	N/A	N/A	N/A	$0.90	61.20
Brunswick	$5.36 billion	0.99	-$137.30 million	($1.31)	-62.39

Accell Group has higher earnings, but lower revenue than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than Accell Group, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of recent ratings for Accell Group and Brunswick, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Accell Group	0	0	0	0	0.00
Brunswick	1	6	6	1	2.50

Brunswick has a consensus price target of $88.00, indicating a potential upside of 7.67%. Given Brunswick’s stronger consensus rating and higher probable upside, analysts plainly believe Brunswick is more favorable than Accell Group.

Institutional and Insider Ownership

32.7% of Accell Group shares are owned by institutional investors. Comparatively, 99.3% of Brunswick shares are owned by institutional investors. 1.0% of Brunswick shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Profitability

This table compares Accell Group and Brunswick’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Accell Group	N/A	N/A	N/A
Brunswick	-1.53%	15.28%	4.60%

Summary

Brunswick beats Accell Group on 9 of the 12 factors compared between the two stocks.

About Accell Group

Accell Group BV is a holding company, which engages in the design, development, production, marketing, and sale of bicycles, bicycle parts, and accessories. The firm operates through the following segments: Bikes, Parts, and Corporate. It offers products under the brands of Haibike, Winora, Ghost, Batavus, Koga, Lapierre, Raleigh, Sparta, Babboe, and Carqon. The company was founded in 1904 and is headquartered in Heerenveen, the Netherlands.

About Brunswick

Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. It operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat. The Propulsion segment provides outboard, sterndrive, inboard engines, propulsion-related controls, rigging, and propellers for boat builders through marine retail dealers under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Diesel, Avator, and Fliteboard brands. The Engine P&A segment offers engine parts and consumables, electrical products, boat parts and systems, and engine oils and lubricants through aftermarket retailers, dealers, distributors, and original equipment manufacturers for marine and non-marine markets under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands; and distributes marine parts and accessories. The Navico Group segment provides products and systems for the marine, recreational vehicle (RV), specialty vehicle, mobile, and industrial markets, as well as aftermarket channels; and marine electronics, sensors, control systems, instruments, power systems, and general accessories under the Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Lenco, Lowrance, Marinco, Mastervolt, MotorGuide, Progressive Industries, ProMariner, RELiON, Simrad, and Whale brand names. The Boat segment offers Sea Ray sport boats and cruisers; Bayliner sport cruisers, runabouts, and Heyday wake boats; Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; Crestliner, Harris, Lowe, Lund, Princecraft aluminum fishing, utility, pontoon, and deck boats; Thunder Jet heavy-gauge aluminum boats; Veer recreational and fishing boats; and the freedom boat club, dealer services, and technology to the marine industry through dealers and distributors. Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois.