Harley-Davidson (NYSE:HOG) vs. XPENG (NYSE:XPEV) Head-To-Head Contrast

Harley-Davidson (NYSE:HOG) and XPENG (NYSE:XPEV) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, dividends, profitability, valuation, institutional ownership, earnings and analyst recommendations.

Earnings & Valuation

This table compares Harley-Davidson and XPENG”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Harley-Davidson	$4.24 billion	0.69	$338.74 million	$1.63	17.31
XPENG	$10.97 billion	1.06	-$158.50 million	($0.34)	-35.88

Harley-Davidson has higher earnings, but lower revenue than XPENG. XPENG is trading at a lower price-to-earnings ratio than Harley-Davidson, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Harley-Davidson and XPENG’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Harley-Davidson	4.78%	6.28%	2.45%
XPENG	-3.09%	-7.72%	-2.33%

Insider & Institutional Ownership

85.1% of Harley-Davidson shares are owned by institutional investors. Comparatively, 21.1% of XPENG shares are owned by institutional investors. 1.0% of Harley-Davidson shares are owned by company insiders. Comparatively, 27.6% of XPENG shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Harley-Davidson and XPENG, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Harley-Davidson	2	5	4	1	2.33
XPENG	4	0	4	2	2.40

Harley-Davidson currently has a consensus price target of $26.78, suggesting a potential downside of 5.11%. XPENG has a consensus price target of $25.70, suggesting a potential upside of 110.66%. Given XPENG’s stronger consensus rating and higher possible upside, analysts plainly believe XPENG is more favorable than Harley-Davidson.

Volatility & Risk

Harley-Davidson has a beta of 1.27, indicating that its stock price is 27% more volatile than the S&P 500. Comparatively, XPENG has a beta of 1.13, indicating that its stock price is 13% more volatile than the S&P 500.

Summary

Harley-Davidson beats XPENG on 8 of the 14 factors compared between the two stocks.

About Harley-Davidson

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

About XPENG

XPeng Inc. designs, develops, manufactures, and markets smart electric vehicles (EVs) in the People's Republic of China. It offers SUVs under the G3, G3i, and G9 names; four-door sports sedans under the P7 and P7i names; and family sedans under the P5 name. The company also provides sales contracts, super charging, maintenance, technical support, auto financing, insurance, technology support, ride-hailing, automotive loan referral, and other services, as well as vehicle leasing and insurance agency services. In addition, it offers advanced driver-assistance system technology and in-car intelligent operating system; and vehicle systems comprising powertrains, and the electrical and electronic architecture. XPeng Inc. was founded in 2015 and is headquartered in Guangzhou, the People's Republic of China.