Planet Fitness (NYSE:PLNT) Stock Price Down 3.7% – What’s Next?

Planet Fitness, Inc. (NYSE:PLNT) shares fell 3.7% during trading on Tuesday . The company traded as low as $51.94 and last traded at $51.8720. 394,803 shares changed hands during trading, a decline of 81% from the average daily volume of 2,098,541 shares. The stock had previously closed at $53.86.

Trending Headlines about Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

• Neutral Sentiment: Investors who purchased Planet Fitness securities between November 6, 2025, and May 6, 2026, may participate in the case or seek appointment as lead plaintiff by September 14, 2026. The deadline itself does not establish wrongdoing or guarantee compensation. Rosen Law Firm class action deadline announcement
• Negative Sentiment: The lawsuit alleges that Planet Fitness and certain executives misled investors about the rollout of a Black Card membership price increase, the company’s three-year growth algorithm and membership-growth prospects. One legal notice says the stock fell from $63.96 on May 6 to $44.01 on May 7, after concerns about the company’s outlook emerged. The allegations remain unproven, but continued filings from firms including Portnoy, Block & Leviton, SueWallSt and others are likely intensifying selling pressure and uncertainty around potential damages and management credibility. Levi & Korsinsky Planet Fitness shareholder alert SueWallSt Planet Fitness class action deadline

Wall Street Analyst Weigh In

A number of equities analysts have recently issued reports on PLNT shares. Weiss Ratings cut Planet Fitness from a “hold (c-)” rating to a “sell (d+)” rating in a report on Thursday, June 18th. Royal Bank Of Canada decreased their price target on Planet Fitness from $70.00 to $65.00 and set an “outperform” rating on the stock in a research note on Friday, August 7th. Zacks Research upgraded Planet Fitness from a “strong sell” rating to a “hold” rating in a research report on Friday, July 10th. Canaccord Genuity Group increased their price objective on Planet Fitness from $80.00 to $82.00 and gave the stock a “buy” rating in a research note on Monday, July 20th. Finally, Cantor Fitzgerald set a $62.00 price objective on Planet Fitness in a report on Thursday, July 9th. One equities research analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, nine have assigned a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $70.24.

Planet Fitness Price Performance

The company’s 50 day moving average price is $52.67 and its 200 day moving average price is $63.67. The firm has a market capitalization of $3.90 billion, a P/E ratio of 17.53, a PEG ratio of 1.17 and a beta of 1.03.

Planet Fitness (NYSE:PLNT) last posted its quarterly earnings results on Thursday, August 6th. The company reported $0.88 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.85 by $0.03. The business had revenue of $365.22 million for the quarter, compared to analysts’ expectations of $356.21 million. Planet Fitness had a negative return on equity of 59.46% and a net margin of 16.88%.The firm’s quarterly revenue was up 7.1% compared to the same quarter last year. During the same quarter last year, the business earned $0.86 earnings per share. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. On average, research analysts anticipate that Planet Fitness, Inc. will post 3.21 EPS for the current fiscal year.

Insider Activity at Planet Fitness

In other Planet Fitness news, Director Stephen Spinelli, Jr. bought 10,000 shares of the company’s stock in a transaction on Monday, August 10th. The stock was bought at an average price of $49.28 per share, for a total transaction of $492,800.00. Following the transaction, the director owned 45,516 shares of the company’s stock, valued at approximately $2,243,028.48. The trade was a 28.16% increase in their position. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Insiders own 0.90% of the company’s stock.

Institutional Investors Weigh In On Planet Fitness

Hedge funds have recently bought and sold shares of the company. VIRGINIA RETIREMENT SYSTEMS ET Al acquired a new position in Planet Fitness in the second quarter valued at about $1,523,000. California State Teachers Retirement System increased its stake in shares of Planet Fitness by 4,900.2% during the 2nd quarter. California State Teachers Retirement System now owns 4,754,461 shares of the company’s stock worth $248,040,000 after purchasing an additional 4,659,376 shares during the last quarter. Wedmont Private Capital acquired a new stake in shares of Planet Fitness in the second quarter valued at approximately $1,837,000. AlphaGrep UK Ltd acquired a new position in shares of Planet Fitness in the second quarter valued at $603,000. Finally, Raiffeisen Bank International AG boosted its holdings in shares of Planet Fitness by 87.5% during the 2nd quarter. Raiffeisen Bank International AG now owns 15,000 shares of the company’s stock worth $774,000 after buying an additional 7,000 shares during the period. 95.53% of the stock is currently owned by institutional investors and hedge funds.

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.