Amazon.com (NASDAQ:AMZN) Stock Price Up 1.3% – Still a Buy?

Amazon.com, Inc. (NASDAQ:AMZN)’s stock price shot up 1.3% during trading on Monday . The company traded as high as $263.32 and last traded at $262.07. 27,758,465 shares changed hands during trading, a decline of 43% from the average session volume of 49,020,746 shares. The stock had previously closed at $258.63.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AI-cloud demand remains the main bullish catalyst. China-based Moonshot AI is reportedly negotiating revenue-sharing agreements with Amazon, Microsoft and Alphabet that would allow the companies to host its Kimi K3 model. The deal could create additional AWS demand and strengthen Amazon’s position in generative AI infrastructure. Moonshot AI revenue-sharing article
• Positive Sentiment: Analyst confidence and retail momentum remain favorable. Citizens maintained a Buy-equivalent rating, citing Amazon’s “best-in-class logistics” and a $315 price target. Separately, Amazon’s share of U.S. clothing spending reportedly reached 17% in 2025, double its 2019 level, indicating continued e-commerce market-share gains. Citizens analyst article
• Positive Sentiment: Fulfillment expansion could support long-term growth. Amazon plans to expand fulfillment and same-day delivery in Canada and is developing Project Tetromino, an automated delivery-station concept designed to process packages substantially faster. These initiatives could improve delivery capacity and operating efficiency.
• Neutral Sentiment: Canada growth faces tariff-related execution risks. Amazon is adjusting sourcing decisions to avoid tariffs as it expands its Canadian fulfillment network. While localized inventory and delivery could boost sales, trade barriers may increase costs or complicate the rollout. Amazon Canada tariff article
• Negative Sentiment: Large AI investments continue to pressure cash flow. Reports that free cash flow turned negative by $7.6 billion have intensified investor scrutiny of Amazon’s roughly $220 billion 2026 capital-spending plan. AWS growth is strong, but shareholders want clearer evidence that infrastructure spending will generate attractive returns.
• Negative Sentiment: Multiple executives sold shares. CEO Andrew Jassy, AWS CEO Matthew Garman, CFO Brian Olsavsky and other senior executives reported sales totaling millions of dollars. The transactions were made under pre-arranged Rule 10b5-1 plans, reducing their significance, but the absence of insider purchases may weigh on sentiment.
• Negative Sentiment: Hardware and regulatory pressures remain headwinds. Amazon raised prices on some Echo, Fire TV, Kindle and eero devices by as much as 60% due to memory shortages, potentially hurting demand. New York City officials are also pursuing measures affecting delivery operations. Amazon hardware price increase article

Analyst Ratings Changes

A number of equities analysts have recently weighed in on AMZN shares. Weiss Ratings reissued a “buy (b)” rating on shares of Amazon.com in a report on Monday, August 3rd. Benchmark lifted their price objective on Amazon.com from $370.00 to $400.00 and gave the stock a “buy” rating in a research report on Friday, July 31st. TD Cowen restated a “buy” rating and issued a $350.00 target price (up from $340.00) on shares of Amazon.com in a report on Friday, July 31st. Bank of America boosted their price objective on shares of Amazon.com from $310.00 to $320.00 and gave the company a “buy” rating in a research report on Friday, July 31st. Finally, Pivotal Research reaffirmed a “buy” rating and set a $333.00 price target (up from $320.00) on shares of Amazon.com in a research report on Friday, July 31st. One research analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and two have issued a Hold rating to the stock. Based on data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average price target of $322.39.

Amazon.com Trading Down 0.4%

The firm has a fifty day moving average of $250.48 and a 200 day moving average of $239.68. The firm has a market capitalization of $2.82 trillion, a PE ratio of 21.00, a P/E/G ratio of 1.74 and a beta of 1.45. The company has a debt-to-equity ratio of 0.23, a quick ratio of 0.87 and a current ratio of 1.03.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.82 by $3.93. The company had revenue of $200.61 billion during the quarter, compared to the consensus estimate of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. Amazon.com’s revenue for the quarter was up 19.6% on a year-over-year basis. During the same quarter last year, the company earned $1.68 earnings per share. Equities research analysts expect that Amazon.com, Inc. will post 8.05 EPS for the current year.

Insider Activity at Amazon.com

In other news, CEO Matthew S. Garman sold 14,541 shares of the stock in a transaction that occurred on Friday, August 21st. The stock was sold at an average price of $259.06, for a total transaction of $3,766,991.46. Following the completion of the transaction, the chief executive officer directly owned 17,794 shares in the company, valued at approximately $4,609,713.64. This represents a 44.97% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Brian T. Olsavsky sold 6,172 shares of the business’s stock in a transaction dated Friday, August 21st. The stock was sold at an average price of $260.31, for a total transaction of $1,606,633.32. Following the completion of the sale, the chief financial officer directly owned 109,207 shares of the company’s stock, valued at $28,427,674.17. The trade was a 5.35% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 71,589 shares of company stock worth $18,580,205 over the last ninety days. Company insiders own 8.90% of the company’s stock.

Hedge Funds Weigh In On Amazon.com

A number of hedge funds and other institutional investors have recently bought and sold shares of AMZN. Trust Asset Management LLC boosted its stake in Amazon.com by 3.3% during the 2nd quarter. Trust Asset Management LLC now owns 107,563 shares of the e-commerce giant’s stock valued at $26,000 after purchasing an additional 3,414 shares during the period. TOP Private Wealth LLC. bought a new stake in shares of Amazon.com during the second quarter valued at about $29,000. Bard Associates Inc. acquired a new position in Amazon.com during the 2nd quarter valued at about $32,000. Longfellow Investment Management Co. LLC acquired a new stake in shares of Amazon.com in the 2nd quarter worth approximately $33,000. Finally, MilWealth Group LLC raised its holdings in Amazon.com by 79.0% during the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after purchasing an additional 79 shares in the last quarter. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.