Build-A-Bear Workshop (NYSE:BBW) Director Sells $272,924.54 in Stock

Build-A-Bear Workshop, Inc. (NYSE:BBW) Director Sharon Price John sold 6,818 shares of the firm’s stock in a transaction that occurred on Monday, August 24th. The shares were sold at an average price of $40.03, for a total transaction of $272,924.54. Following the completion of the sale, the director owned 181,653 shares in the company, valued at approximately $7,271,569.59. The trade was a 3.62% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Build-A-Bear Workshop Trading Down 27.2%

Shares of Build-A-Bear Workshop stock opened at $28.45 on Friday. The firm’s 50 day moving average is $34.33 and its 200 day moving average is $38.05. The firm has a market capitalization of $356.83 million, a PE ratio of 6.66 and a beta of 1.10. Build-A-Bear Workshop, Inc. has a 1 year low of $27.50 and a 1 year high of $75.85.

Build-A-Bear Workshop (NYSE:BBW) last announced its quarterly earnings results on Thursday, August 27th. The specialty retailer reported $0.70 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.64 by $0.06. Build-A-Bear Workshop had a net margin of 10.48% and a return on equity of 32.15%. The company had revenue of $115.29 million during the quarter, compared to the consensus estimate of $120.81 million. As a group, research analysts anticipate that Build-A-Bear Workshop, Inc. will post 4.04 earnings per share for the current year.

Build-A-Bear Workshop Announces Dividend

The company also recently disclosed a quarterly dividend, which was paid on Thursday, July 9th. Investors of record on Thursday, June 25th were given a dividend of $0.23 per share. The ex-dividend date was Thursday, June 25th. This represents a $0.92 dividend on an annualized basis and a yield of 3.2%. Build-A-Bear Workshop’s payout ratio is currently 21.55%.

Institutional Inflows and Outflows

Several large investors have recently bought and sold shares of the stock. Kestra Advisory Services LLC bought a new stake in shares of Build-A-Bear Workshop in the 4th quarter valued at about $28,000. IFP Advisors Inc raised its position in shares of Build-A-Bear Workshop by 68.1% during the third quarter. IFP Advisors Inc now owns 501 shares of the specialty retailer’s stock worth $33,000 after acquiring an additional 203 shares during the last quarter. Larson Financial Group LLC raised its position in shares of Build-A-Bear Workshop by 453.1% during the third quarter. Larson Financial Group LLC now owns 542 shares of the specialty retailer’s stock worth $35,000 after acquiring an additional 444 shares during the last quarter. Wexford Capital LP acquired a new position in shares of Build-A-Bear Workshop in the third quarter worth approximately $69,000. Finally, Clearstead Advisors LLC lifted its stake in shares of Build-A-Bear Workshop by 160.6% in the fourth quarter. Clearstead Advisors LLC now owns 1,079 shares of the specialty retailer’s stock worth $66,000 after acquiring an additional 665 shares during the period. 79.30% of the stock is owned by institutional investors.

Wall Street Analyst Weigh In

Several research analysts have recently issued reports on BBW shares. Weiss Ratings reaffirmed a “hold (c)” rating on shares of Build-A-Bear Workshop in a research note on Monday, August 17th. DA Davidson reiterated a “buy” rating and set a $60.00 target price on shares of Build-A-Bear Workshop in a research report on Friday, May 29th. Three analysts have rated the stock with a Buy rating and two have assigned a Hold rating to the company. According to MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $70.00.

Build-A-Bear Workshop News Roundup

Here are the key news stories impacting Build-A-Bear Workshop this week:

• Positive Sentiment: Fiscal second-quarter diluted EPS was $0.70, exceeding the reported analyst consensus of $0.64, while the company returned $22.7 million to shareholders through share repurchases during the first half of fiscal 2026. Build-A-Bear Workshop Reports Fiscal Second Quarter 2026 Results
• Neutral Sentiment: A director sold 6,818 shares for approximately $273,000 under a pre-arranged Rule 10b5-1 trading plan. Because the sale was scheduled in advance and the director retained a substantial stake, it is unlikely to be the primary driver of the selloff. Build-A-Bear Workshop Director Sharon Price John Sells Shares
• Negative Sentiment: Second-quarter revenue fell 7.2% year over year to $115.3 million, below the approximately $121.1 million analyst estimate. Pre-tax income declined to $11.6 million from $15.3 million, and EPS fell from $0.94 a year earlier, indicating pressure on both demand and profitability. Build-A-Bear Stock Sinks as Weak Traffic, Guidance Cut Hit Sentiment
• Negative Sentiment: Management cut fiscal 2026 revenue guidance to $500 million–$525 million from $530 million–$550 million, below the roughly $535.6 million consensus estimate. This was the company’s second revenue-guidance reduction this year and reflected weaker expected traffic. Build-A-Bear Cuts Outlook, Fires Executive After Sales Fall
• Negative Sentiment: Build-A-Bear also fired its chief growth officer. The executive departure, combined with soft traffic and the lowered outlook, intensified concerns about the company’s growth strategy and prompted unusually heavy trading in BBW. Build-A-Bear Shares on Track for Biggest Drop Ever on Weak Revenue Outlook

About Build-A-Bear Workshop

Build-A-Bear Workshop, Inc operates a specialty retail business focused on interactive “workshop” experiences that allow customers to create customized stuffed animals. Through its in-store and online platforms, the company offers a wide range of plush toys, apparel, accessories and sound modules, enabling guests to personalize each creation. In addition to its core bear products, Build-A-Bear has expanded its portfolio to include licensed characters from leading entertainment and media franchises.

Founded in 1997 by Maxine Clark and headquartered in St.