Orange Investment Advisors Inc. Trims Stock Holdings in Amazon.com, Inc. $AMZN

Orange Investment Advisors Inc. lowered its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 7.2% during the second quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The fund owned 74,153 shares of the e-commerce giant’s stock after selling 5,772 shares during the quarter. Amazon.com comprises about 2.1% of Orange Investment Advisors Inc.’s holdings, making the stock its 11th largest position. Orange Investment Advisors Inc.’s holdings in Amazon.com were worth $17,674,000 as of its most recent filing with the Securities & Exchange Commission.

A number of other hedge funds also recently added to or reduced their stakes in the stock. Appalachian Capital Management Ltd increased its holdings in shares of Amazon.com by 2.4% in the second quarter. Appalachian Capital Management Ltd now owns 4,218 shares of the e-commerce giant’s stock valued at $1,005,000 after purchasing an additional 100 shares during the period. Flagstone Financial Management increased its stake in Amazon.com by 19.0% in the 2nd quarter. Flagstone Financial Management now owns 2,558 shares of the e-commerce giant’s stock valued at $610,000 after buying an additional 408 shares during the period. Financial Life Planners raised its position in Amazon.com by 2.0% during the 2nd quarter. Financial Life Planners now owns 8,752 shares of the e-commerce giant’s stock worth $2,086,000 after buying an additional 174 shares during the last quarter. Pearl Planning LLC lifted its stake in shares of Amazon.com by 17.9% in the 2nd quarter. Pearl Planning LLC now owns 1,261 shares of the e-commerce giant’s stock worth $301,000 after acquiring an additional 191 shares during the period. Finally, Crown Wealth Group LLC lifted its stake in shares of Amazon.com by 0.9% in the 2nd quarter. Crown Wealth Group LLC now owns 23,825 shares of the e-commerce giant’s stock worth $5,679,000 after acquiring an additional 223 shares during the period. 72.20% of the stock is owned by institutional investors and hedge funds.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Evercore raises target on agentic AI potential. Evercore ISI lifted its AMZN price target to $355 from $315.16 and maintained an Outperform rating. The firm believes agentic AI could improve retail growth and strengthen trends across Amazon Web Services (AWS), advertising and e-commerce. Why is Amazon stock surging 4% today
• Positive Sentiment: Expanded Nvidia partnership reinforces AI demand. Amazon plans to add 2 million Nvidia GPUs to its data centers in 2027–2028, bringing its announced commitment to roughly 3 million chips. The spending signals strong expected demand for AWS AI capacity and helped distinguish Amazon positively within the AI infrastructure sector. Amazon just tripled its order of Nvidia chips over surging demand
• Positive Sentiment: AWS and AI economics remain major growth catalysts. Reports cited approximately 37% AWS revenue growth to $42.2 billion in the second quarter, while Amazon’s AI and chip businesses each reached annualized revenue run rates above $25 billion. Analysts also highlighted solid retail profitability and long-term cloud adoption. Amazon Stock: AI Investment Gains Momentum as AWS Revenue Surges
• Positive Sentiment: New distribution and energy initiatives support the platform. Amazon plans to expand Prime Air drone delivery to nearly 500 U.S. cities by year-end, while new power-purchase agreements add 600 megawatts of carbon-free electricity and support data-center expansion. Amazon is about to six times its drone delivery footprint
• Neutral Sentiment: Amazon-backed Zoox is launching robotaxi service in San Francisco, creating a potential long-term growth option but adding an unproven business with significant execution requirements. Amazon-backed Zoox launches robotaxis in San Francisco
• Negative Sentiment: AI spending is raising return-on-investment concerns. The enlarged GPU commitment adds to an already substantial capital budget, prompting investors to question whether AWS demand and AI monetization will justify the cost. Amazon’s post-earnings gains have also partially faded, and billionaire Bill Ackman reportedly shifted from Amazon to Microsoft.
• Negative Sentiment: California litigation over alleged price-fixing remains an overhang, although a judge indicated the state’s request to block Amazon’s practices would likely be denied. Judge likely to deny California’s bid to stop Amazon’s alleged price fixing

Insider Buying and Selling

In other Amazon.com news, CEO Douglas J. Herrington sold 6,362 shares of the stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.01, for a total transaction of $1,647,821.62. Following the sale, the chief executive officer directly owned 476,681 shares of the company’s stock, valued at approximately $123,465,145.81. This represents a 1.32% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Brian T. Olsavsky sold 6,172 shares of the business’s stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $260.31, for a total transaction of $1,606,633.32. Following the sale, the chief financial officer directly owned 109,207 shares of the company’s stock, valued at approximately $28,427,674.17. This represents a 5.35% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders have sold 71,589 shares of company stock worth $18,580,205. 8.90% of the stock is currently owned by insiders.

Wall Street Analyst Weigh In

Several research analysts recently issued reports on the stock. Benchmark increased their price target on shares of Amazon.com from $370.00 to $400.00 and gave the stock a “buy” rating in a report on Friday, July 31st. Oppenheimer restated an “outperform” rating on shares of Amazon.com in a research note on Friday, July 31st. Monness Crespi & Hardt increased their price objective on Amazon.com from $315.00 to $330.00 and gave the stock a “buy” rating in a research report on Friday, July 31st. KeyCorp upped their price target on shares of Amazon.com from $335.00 to $350.00 and gave the stock an “overweight” rating in a research note on Friday, July 31st. Finally, Evercore set a $355.00 target price on shares of Amazon.com and gave the stock an “outperform” rating in a research report on Friday. One equities research analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and two have assigned a Hold rating to the company. Based on data from MarketBeat.com, Amazon.com currently has a consensus rating of “Moderate Buy” and an average price target of $323.09.

Amazon.com Stock Performance

NASDAQ AMZN opened at $266.43 on Friday. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23. Amazon.com, Inc. has a fifty-two week low of $196.00 and a fifty-two week high of $287.20. The business has a fifty day moving average of $251.62 and a 200-day moving average of $240.45. The stock has a market cap of $2.87 trillion, a price-to-earnings ratio of 21.43, a price-to-earnings-growth ratio of 1.77 and a beta of 1.45.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, topping analysts’ consensus estimates of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The firm had revenue of $200.61 billion during the quarter, compared to analysts’ expectations of $197.03 billion. During the same quarter last year, the business posted $1.68 EPS. The firm’s quarterly revenue was up 19.6% compared to the same quarter last year. As a group, analysts predict that Amazon.com, Inc. will post 8.05 earnings per share for the current fiscal year.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.