comScore, Inc. (NASDAQ:SCOR) Short Interest Update

comScore, Inc. (NASDAQ:SCOR) saw a significant growth in short interest during the month of August. As of August 14th, there was short interest totaling 19,137 shares, a growth of 79.3% from the July 30th total of 10,672 shares. Based on an average trading volume of 24,096 shares, the days-to-cover ratio is presently 0.8 days. Currently, 0.1% of the company’s shares are short sold.

Insider Transactions at comScore

In related news, Director William Paul Livek acquired 20,000 shares of the business’s stock in a transaction that occurred on Friday, August 28th. The shares were bought at an average cost of $5.23 per share, with a total value of $104,600.00. Following the completion of the purchase, the director directly owned 217,473 shares in the company, valued at $1,137,383.79. The trade was a 10.13% increase in their ownership of the stock. The purchase was disclosed in a document filed with the SEC, which is available at this link. Also, CEO Matthew F. Mclaughlin bought 20,000 shares of comScore stock in a transaction that occurred on Wednesday, August 26th. The stock was bought at an average price of $5.26 per share, for a total transaction of $105,200.00. Following the completion of the acquisition, the chief executive officer directly owned 165,739 shares of the company’s stock, valued at $871,787.14. The trade was a 13.72% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. Insiders purchased 47,000 shares of company stock worth $246,830 over the last ninety days. 3.10% of the stock is owned by insiders.

Hedge Funds Weigh In On comScore

Institutional investors have recently made changes to their positions in the stock. Westerly Capital Management LLC grew its stake in shares of comScore by 1.3% in the 2nd quarter. Westerly Capital Management LLC now owns 400,000 shares of the company’s stock valued at $1,928,000 after buying an additional 5,000 shares during the period. Citadel Advisors LLC bought a new position in comScore in the third quarter worth approximately $96,000. Susquehanna International Group LLP grew its stake in comScore by 15.3% in the third quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock valued at $341,000 after acquiring an additional 5,191 shares during the period. Cerberus Capital Management L.P. grew its stake in comScore by 2,997.5% in the fourth quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company’s stock valued at $22,077,000 after acquiring an additional 3,286,825 shares during the period. Finally, Beartown Capital Management LLC bought a new stake in shares of comScore during the fourth quarter valued at approximately $820,000. Institutional investors and hedge funds own 42.15% of the company’s stock.

Analyst Ratings Changes

Separately, Weiss Ratings restated a “sell (d-)” rating on shares of comScore in a report on Wednesday, June 24th. One research analyst has rated the stock with a Buy rating and one has given a Sell rating to the company. According to data from MarketBeat, the stock presently has an average rating of “Hold”.

comScore Trading Up 4.5%

SCOR stock traded up $0.23 during mid-day trading on Monday, reaching $5.39. The company’s stock had a trading volume of 59,730 shares, compared to its average volume of 27,701. The company has a market cap of $81.82 million, a price-to-earnings ratio of 1.31 and a beta of 1.10. The business’s 50 day moving average price is $6.79 and its 200 day moving average price is $7.09. comScore has a 12 month low of $4.60 and a 12 month high of $10.18.

comScore Company Profile

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.