Alkaline Water (NASDAQ:WTER – Get Free Report) and CocaCola (NYSE:KO – Get Free Report) are both consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, risk, earnings, dividends, institutional ownership, valuation and profitability.
Analyst Ratings
This is a summary of recent recommendations for Alkaline Water and CocaCola, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Alkaline Water | 0 | 0 | 0 | 0 | 0.00 |
| CocaCola | 0 | 3 | 15 | 0 | 2.83 |
CocaCola has a consensus target price of $95.76, suggesting a potential upside of 8.89%. Given CocaCola’s stronger consensus rating and higher possible upside, analysts clearly believe CocaCola is more favorable than Alkaline Water.
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Alkaline Water | $62.39 million | 0.01 | -$12.64 million | ($0.40) | -0.04 |
| CocaCola | $47.94 billion | 7.89 | $13.11 billion | $3.33 | 26.41 |
CocaCola has higher revenue and earnings than Alkaline Water. Alkaline Water is trading at a lower price-to-earnings ratio than CocaCola, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Alkaline Water and CocaCola’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Alkaline Water | N/A | N/A | N/A |
| CocaCola | 28.56% | 39.38% | 13.18% |
Volatility and Risk
Alkaline Water has a beta of 8.87, indicating that its share price is 787% more volatile than the S&P 500. Comparatively, CocaCola has a beta of 0.33, indicating that its share price is 67% less volatile than the S&P 500.
Insider and Institutional Ownership
3.8% of Alkaline Water shares are held by institutional investors. Comparatively, 70.3% of CocaCola shares are held by institutional investors. 4.1% of Alkaline Water shares are held by insiders. Comparatively, 0.9% of CocaCola shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Summary
CocaCola beats Alkaline Water on 12 of the 14 factors compared between the two stocks.
About Alkaline Water
The Alkaline Water Company Inc. produces, distributes, and markets bottled alkaline water in the United States. The company also offers bottled alkaline water in various volumes under the Alkaline88 brand. In addition, it engages in selling of sports drinks under the Alkaline88 Sports Drinks brand. The company sells its products through brokers and distributors to retailers, such as convenience stores, natural food products stores, large ethnic markets, and national retailers, as well as e-commerce websites. The Alkaline Water Company Inc. was incorporated in 2011 and is headquartered in Scottsdale, Arizona.
About CocaCola
The Coca-Cola Company, a beverage company, manufactures, markets, and sells various nonalcoholic beverages worldwide. The company provides sparkling soft drinks, sparkling flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and other beverages. It also offers beverage concentrates and syrups, as well as fountain syrups to fountain retailers, such as restaurants and convenience stores. The company sells its products under the Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, caffeine free Diet Coke, Cherry Coke, Fanta Orange, Fanta Zero Orange, Fanta Zero Sugar, Fanta Apple, Sprite, Sprite Zero Sugar, Simply Orange, Simply Apple, Simply Grapefruit, Fresca, Schweppes, Thums Up, Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Dasani, dogadan, FUZE TEA, Georgia, glacéau smartwater, glacéau vitaminwater, Gold Peak, Ice Dew, I LOHAS, Powerade, Topo Chico, AdeS, Del Valle, fairlife, innocent, Minute Maid, and Minute Maid Pulpy brands. It operates through a network of independent bottling partners, distributors, wholesalers, and retailers, as well as through bottling and distribution operators. The company was founded in 1886 and is headquartered in Atlanta, Georgia.
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