Headlands Technologies LLC Raises Position in Planet Fitness, Inc. $PLNT

Headlands Technologies LLC lifted its stake in Planet Fitness, Inc. (NYSE:PLNT) by 446.7% in the 2nd quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 15,937 shares of the company’s stock after purchasing an additional 13,022 shares during the period. Headlands Technologies LLC’s holdings in Planet Fitness were worth $831,000 at the end of the most recent reporting period.

A number of other institutional investors also recently bought and sold shares of PLNT. Entropy Technologies LP purchased a new stake in Planet Fitness in the fourth quarter worth about $2,744,000. WCM Investment Management LLC lifted its position in shares of Planet Fitness by 58.3% during the 1st quarter. WCM Investment Management LLC now owns 265,134 shares of the company’s stock valued at $19,548,000 after buying an additional 97,697 shares in the last quarter. Assenagon Asset Management S.A. bought a new position in shares of Planet Fitness during the 2nd quarter valued at approximately $44,399,000. Osborne Partners Capital Management LLC increased its holdings in Planet Fitness by 110.6% in the 1st quarter. Osborne Partners Capital Management LLC now owns 152,197 shares of the company’s stock worth $11,320,000 after acquiring an additional 79,915 shares in the last quarter. Finally, Lazard Asset Management LLC bought a new stake in Planet Fitness during the 1st quarter worth approximately $5,836,000. 95.53% of the stock is owned by institutional investors.

Insider Activity

In other news, Director Stephen Spinelli, Jr. bought 10,000 shares of the stock in a transaction dated Monday, August 10th. The stock was purchased at an average cost of $49.28 per share, for a total transaction of $492,800.00. Following the transaction, the director owned 45,516 shares of the company’s stock, valued at $2,243,028.48. The trade was a 28.16% increase in their ownership of the stock. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. 0.90% of the stock is owned by company insiders.

Planet Fitness Stock Down 2.2%

PLNT opened at $50.44 on Wednesday. The firm has a 50-day simple moving average of $52.75 and a two-hundred day simple moving average of $61.99. Planet Fitness, Inc. has a 52 week low of $37.03 and a 52 week high of $114.26. The company has a market capitalization of $3.81 billion, a PE ratio of 17.10, a price-to-earnings-growth ratio of 1.11 and a beta of 1.01.

Planet Fitness (NYSE:PLNT) last issued its earnings results on Thursday, August 6th. The company reported $0.88 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.85 by $0.03. The firm had revenue of $365.22 million for the quarter, compared to analysts’ expectations of $356.21 million. Planet Fitness had a negative return on equity of 59.46% and a net margin of 16.88%.The business’s revenue was up 7.1% compared to the same quarter last year. During the same period in the previous year, the firm posted $0.86 earnings per share. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. As a group, sell-side analysts expect that Planet Fitness, Inc. will post 3.21 earnings per share for the current year.

Planet Fitness News Summary

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Planet Fitness exceeded second-quarter expectations, reporting $0.88 in earnings per share versus the $0.85 consensus estimate and revenue of $365.2 million versus expectations of $356.2 million. Revenue increased 7.1% year over year, providing some support for the company’s financial outlook.
• Neutral Sentiment: Management is reducing Classic Membership pricing and refocusing advertising toward casual gym users and beginners in an effort to revive subscriber growth. These initiatives could improve traffic and net joins, but they may also pressure near-term pricing and margins. An analyst review described the shares as a “Hold” after the company’s second-quarter beat. Planet Fitness: Membership Growth Is Muted
• Negative Sentiment: Recent analysis highlighted same-club sales growth of only 1.7% year over year and characterized the deterioration in same-club sales as a major warning sign. Sluggish membership growth raises concerns about the company’s ability to sustain its 2026 earnings guidance and improve valuation sentiment. Planet Fitness: Same Club Sales Decay Is A Major Red Flag
• Negative Sentiment: Multiple law firms, including Rosen, Pomerantz, Glancy Prongay Wolke & Rotter, Portnoy, Kaplan Fox, and Faruqi & Faruqi, are promoting a securities class action covering investors who purchased PLNT securities from November 6, 2025, through May 6, 2026. The lead-plaintiff deadline is September 14, 2026. The complaints allege that Planet Fitness failed to disclose problems involving national marketing, membership pricing, net joins, Black Card rollout assumptions, and 2026 guidance. The allegations have not been proven, but the litigation publicity adds legal and reputational risk and may weigh on the stock. Rosen Planet Fitness Securities Class Action Notice

Wall Street Analysts Forecast Growth

A number of analysts have recently issued reports on the stock. Bank of America reissued a “neutral” rating and issued a $59.00 price objective (down from $110.00) on shares of Planet Fitness in a research note on Friday, May 8th. Canaccord Genuity Group increased their price target on Planet Fitness from $80.00 to $82.00 and gave the stock a “buy” rating in a research note on Monday, July 20th. William Blair cut Planet Fitness from an “outperform” rating to a “market perform” rating in a report on Thursday, May 7th. KeyCorp dropped their price objective on Planet Fitness from $100.00 to $65.00 and set an “overweight” rating for the company in a research note on Friday, May 8th. Finally, Jefferies Financial Group set a $106.00 target price on Planet Fitness in a research note on Thursday, August 6th. One analyst has rated the stock with a Strong Buy rating, eleven have issued a Buy rating, nine have issued a Hold rating and one has issued a Sell rating to the company. According to MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus price target of $70.24.

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.