Ulta Beauty (ULTA) – Investment Analysts’ Weekly Ratings Changes

Several brokerages have updated their recommendations and price targets on shares of Ulta Beauty (NASDAQ: ULTA) in the last few weeks:

• 8/31/2026 – Ulta Beauty had its “hold (c)” rating reaffirmed by Weiss Ratings.
• 8/28/2026 – Ulta Beauty was given a new $631.00 price target by UBS Group AG.
• 8/28/2026 – Ulta Beauty had its price target lowered by UBS Group AG from $735.00 to $710.00. They now have a “buy” rating on the stock.
• 8/28/2026 – Ulta Beauty had its price target raised by Citigroup Inc. from $560.00 to $580.00. They now have a “neutral” rating on the stock.
• 8/28/2026 – Ulta Beauty had its price target raised by The Goldman Sachs Group, Inc. from $648.00 to $667.00. They now have a “buy” rating on the stock.
• 8/28/2026 – Ulta Beauty had its “buy” rating reaffirmed by Jefferies Financial Group Inc.. They now have a $650.00 price target on the stock.
• 8/28/2026 – Ulta Beauty had its price target lowered by Barclays PLC from $647.00 to $645.00. They now have an “overweight” rating on the stock.
• 8/28/2026 – Ulta Beauty had its “strong-buy” rating reaffirmed by Raymond James Financial, Inc.. They now have a $700.00 price target on the stock.
• 8/28/2026 – Ulta Beauty had its price target raised by DA Davidson from $585.00 to $625.00. They now have a “buy” rating on the stock.
• 8/28/2026 – Ulta Beauty had its price target lowered by Bank of America Corporation from $685.00 to $650.00. They now have a “buy” rating on the stock.
• 8/25/2026 – Ulta Beauty had its price target raised by Deutsche Bank Aktiengesellschaft from $692.00 to $695.00. They now have a “buy” rating on the stock.
• 8/24/2026 – Ulta Beauty had its price target lowered by UBS Group AG from $735.00 to $710.00. They now have a “buy” rating on the stock.
• 8/21/2026 – Ulta Beauty had its “market perform” rating reaffirmed by William Blair.
• 7/21/2026 – Ulta Beauty had its “buy” rating reaffirmed by TD Cowen.

Insider Buying and Selling

In related news, Director George R. Mrkonic, Jr. sold 383 shares of Ulta Beauty stock in a transaction dated Monday, June 15th. The stock was sold at an average price of $475.84, for a total value of $182,246.72. Following the completion of the transaction, the director owned 2,404 shares in the company, valued at approximately $1,143,919.36. This trade represents a 13.74% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this hyperlink. Corporate insiders own 0.20% of the company’s stock.

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.