Amazon.com (AMZN) – Investment Analysts’ Weekly Ratings Updates

Several brokerages have updated their recommendations and price targets on shares of Amazon.com (NASDAQ: AMZN) in the last few weeks:

• 9/3/2026 – Amazon.com had its “overweight” rating reaffirmed by Wells Fargo & Company. They now have a $338.00 price target on the stock, up from $328.00.
• 8/28/2026 – Amazon.com was given a new $355.00 price target by Evercore Inc. They now have an “outperform” rating on the stock.
• 8/20/2026 – Amazon.com is now covered by Rosenblatt Securities. They set a “buy” rating and a $335.00 price target on the stock.
• 8/19/2026 – Amazon.com is now covered by Rosenblatt Securities. They set a “buy” rating and a $335.00 price target on the stock.
• 8/14/2026 – Amazon.com had its “market outperform” rating reaffirmed by Citigroup Inc..
• 8/4/2026 – Amazon.com was upgraded by Zacks Research from “hold” to “strong-buy”.
• 8/3/2026 – Amazon.com had its “buy (b)” rating reaffirmed by Weiss Ratings.
• 8/3/2026 – Amazon.com had its “buy” rating reaffirmed by Roth Capital. They now have a $325.00 price target on the stock.
• 8/3/2026 – Amazon.com was downgraded by Phillip Securities from “strong-buy” to “moderate buy”.
• 7/31/2026 – Amazon.com had its “buy” rating reaffirmed by Deutsche Bank Aktiengesellschaft. They now have a $325.00 price target on the stock, up from $315.00.
• 7/31/2026 – Amazon.com had its “outperform” rating reaffirmed by Raymond James Financial, Inc.. They now have a $390.00 price target on the stock, up from $280.00.
• 7/31/2026 – Amazon.com had its “outperform” rating reaffirmed by Oppenheimer Holdings, Inc..
• 7/31/2026 – Amazon.com had its “overweight” rating reaffirmed by Cantor Fitzgerald. They now have a $320.00 price target on the stock, down from $330.00.
• 7/31/2026 – Amazon.com had its “overweight” rating reaffirmed by Wells Fargo & Company. They now have a $328.00 price target on the stock, up from $322.00.
• 7/31/2026 – Amazon.com was given a new $330.00 price target by Mizuho. They now have an “outperform” rating on the stock.
• 7/31/2026 – Amazon.com was given a new $318.00 price target by UBS Group AG. They now have a “buy” rating on the stock.
• 7/31/2026 – Amazon.com was given a new $310.00 price target by Robert W. Baird. They now have an “outperform” rating on the stock.
• 7/31/2026 – Amazon.com had its “buy” rating reaffirmed by Citigroup Inc.. They now have a $350.00 price target on the stock, up from $325.00.
• 7/31/2026 – Amazon.com was given a new $335.00 price target by Telsey Advisory Group. They now have an “outperform” rating on the stock.
• 7/31/2026 – Amazon.com had its “outperform” rating reaffirmed by Sanford C. Bernstein. They now have a $320.00 price target on the stock, up from $315.00.
• 7/31/2026 – Amazon.com had its “buy” rating reaffirmed by Pivotal Research. They now have a $333.00 price target on the stock, up from $320.00.
• 7/31/2026 – Amazon.com had its “overweight” rating reaffirmed by Piper Sandler. They now have a $320.00 price target on the stock, up from $315.00.
• 7/31/2026 – Amazon.com had its “buy” rating reaffirmed by TD Cowen. They now have a $350.00 price target on the stock, up from $340.00.
• 7/31/2026 – Amazon.com had its “buy” rating reaffirmed by The Goldman Sachs Group, Inc.. They now have a $375.00 price target on the stock, up from $335.00.
• 7/31/2026 – Amazon.com had its “buy” rating reaffirmed by HSBC Holdings plc. They now have a $310.00 price target on the stock.
• 7/31/2026 – Amazon.com had its “overweight” rating reaffirmed by Morgan Stanley. They now have a $335.00 price target on the stock, up from $330.00.
• 7/31/2026 – Amazon.com had its “outperform” rating reaffirmed by Wolfe Research. They now have a $315.00 price target on the stock.
• 7/31/2026 – Amazon.com was given a new $365.00 price target by Piper Sandler.
• 7/31/2026 – Amazon.com had its “overweight” rating reaffirmed by Barclays PLC. They now have a $365.00 price target on the stock, up from $330.00.
• 7/31/2026 – Amazon.com had its “neutral” rating reaffirmed by DA Davidson. They now have a $250.00 price target on the stock.
• 7/31/2026 – Amazon.com had its price target raised by Bank of America Corporation from $310.00 to $320.00. They now have a “buy” rating on the stock.
• 7/31/2026 – Amazon.com had its price target raised by Royal Bank Of Canada from $320.00 to $330.00. They now have an “outperform” rating on the stock.
• 7/31/2026 – Amazon.com had its price target raised by Wedbush from $293.00 to $310.00. They now have an “outperform” rating on the stock.
• 7/31/2026 – Amazon.com had its price target raised by Benchmark Co. from $370.00 to $400.00. They now have a “buy” rating on the stock.
• 7/31/2026 – Amazon.com had its price target raised by Monness Crespi & Hardt from $315.00 to $330.00. They now have a “buy” rating on the stock.
• 7/31/2026 – Amazon.com had its “market outperform” rating reaffirmed by Citizens Jmp. They now have a $315.00 price target on the stock.
• 7/31/2026 – Amazon.com had its price target raised by Truist Financial Corporation from $320.00 to $350.00. They now have a “buy” rating on the stock.
• 7/31/2026 – Amazon.com had its “buy” rating reaffirmed by Needham & Company LLC. They now have a $300.00 price target on the stock.
• 7/31/2026 – Amazon.com had its price target raised by JPMorgan Chase & Co. from $330.00 to $365.00. They now have an “overweight” rating on the stock.
• 7/31/2026 – Amazon.com had its price target raised by Rosenblatt Securities from $332.00 to $345.00. They now have a “buy” rating on the stock.
• 7/31/2026 – Amazon.com had its price target raised by KeyCorp from $335.00 to $350.00. They now have an “overweight” rating on the stock.
• 7/28/2026 – Amazon.com had its “outperform” rating reaffirmed by BMO Capital Markets. They now have a $360.00 price target on the stock, up from $355.00.
• 7/28/2026 – Amazon.com had its “buy” rating reaffirmed by UBS Group AG. They now have a $305.00 price target on the stock, down from $333.00.
• 7/28/2026 – Amazon.com had its “outperform” rating reaffirmed by Evercore Inc.
• 7/28/2026 – Amazon.com had its price target raised by Mizuho from $320.00 to $330.00. They now have an “outperform” rating on the stock.
• 7/23/2026 – Amazon.com had its “outperform” rating reaffirmed by Wedbush. They now have a $293.00 price target on the stock.
• 7/21/2026 – Amazon.com was given a new $322.00 price target by Wells Fargo & Company. They now have an “overweight” rating on the stock.
• 7/16/2026 – Amazon.com was given a new $335.00 price target by KeyCorp. They now have an “overweight” rating on the stock.
• 7/16/2026 – Amazon.com is now covered by Wedbush. They set an “outperform” rating and a $293.00 price target on the stock.
• 7/15/2026 – Amazon.com had its “market outperform” rating reaffirmed by Citigroup Inc..
• 7/15/2026 – Amazon.com had its “market outperform” rating reaffirmed by Citizens Jmp. They now have a $315.00 price target on the stock.
• 7/9/2026 – Amazon.com had its “buy” rating reaffirmed by The Goldman Sachs Group, Inc.. They now have a $335.00 price target on the stock.
• 7/8/2026 – Amazon.com had its “buy” rating reaffirmed by TD Cowen. They now have a $340.00 price target on the stock, down from $350.00.

Insider Activity at Amazon.com

In other news, SVP David Zapolsky sold 9,258 shares of the company’s stock in a transaction dated Monday, August 24th. The shares were sold at an average price of $259.77, for a total value of $2,404,950.66. Following the sale, the senior vice president directly owned 41,190 shares of the company’s stock, valued at approximately $10,699,926.30. This represents a 18.35% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Brian Olsavsky sold 6,172 shares of Amazon.com stock in a transaction dated Friday, August 21st. The stock was sold at an average price of $260.31, for a total value of $1,606,633.32. Following the transaction, the chief financial officer owned 109,207 shares of the company’s stock, valued at $28,427,674.17. The trade was a 5.35% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 71,589 shares of company stock worth $18,568,785 over the last ninety days. Company insiders own 8.90% of the company’s stock.

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.