Robert W. Baird Issues Pessimistic Forecast for lululemon athletica (NASDAQ:LULU) Stock Price

lululemon athletica (NASDAQ:LULU) had its target price dropped by equities research analysts at Robert W. Baird from $140.00 to $115.00 in a report issued on Friday, Benzinga reports. The brokerage presently has a “neutral” rating on the apparel retailer’s stock. Robert W. Baird’s price objective would suggest a potential upside of 14.91% from the stock’s current price.

A number of other brokerages have also recently commented on LULU. Zacks Research raised lululemon athletica from a “strong sell” rating to a “hold” rating in a research note on Wednesday, August 19th. Daiwa Securities Group dropped their price objective on lululemon athletica from $173.00 to $120.00 and set a “neutral” rating for the company in a research note on Tuesday, June 9th. Evercore cut their target price on shares of lululemon athletica from $175.00 to $130.00 in a report on Wednesday, June 3rd. Sanford C. Bernstein decreased their target price on shares of lululemon athletica from $145.00 to $115.00 and set a “market perform” rating on the stock in a research note on Friday. Finally, Guggenheim reiterated a “neutral” rating on shares of lululemon athletica in a report on Friday. One research analyst has rated the stock with a Strong Buy rating, one has issued a Buy rating, twenty-five have issued a Hold rating and five have assigned a Sell rating to the stock. According to data from MarketBeat, the stock has an average rating of “Reduce” and a consensus price target of $143.00.

lululemon athletica Price Performance

NASDAQ LULU traded down $21.69 during trading on Friday, reaching $100.08. The company’s stock had a trading volume of 12,965,592 shares, compared to its average volume of 3,256,232. The firm has a fifty day moving average of $118.76 and a 200 day moving average of $136.61. lululemon athletica has a one year low of $97.99 and a one year high of $225.98. The stock has a market capitalization of $11.88 billion, a PE ratio of 8.07, a P/E/G ratio of 2.50 and a beta of 0.87.

lululemon athletica (NASDAQ:LULU) last released its earnings results on Thursday, September 3rd. The apparel retailer reported $2.92 EPS for the quarter, beating the consensus estimate of $1.79 by $1.13. The company had revenue of $2.42 billion for the quarter, compared to analyst estimates of $2.46 billion. lululemon athletica had a net margin of 13.03% and a return on equity of 31.26%. The firm’s quarterly revenue was down 4.3% compared to the same quarter last year. During the same quarter last year, the firm earned $3.10 EPS. lululemon athletica has set its FY 2026 guidance at 9.480-9.730 EPS and its Q3 2026 guidance at 0.930-0.980 EPS. Research analysts expect that lululemon athletica will post 10.93 earnings per share for the current fiscal year.

Insider Buying and Selling

In other lululemon athletica news, Director Charles Bergh acquired 4,275 shares of lululemon athletica stock in a transaction that occurred on Monday, June 15th. The stock was bought at an average cost of $117.05 per share, for a total transaction of $500,388.75. Following the acquisition, the director owned 10,365 shares of the company’s stock, valued at $1,213,223.25. This represents a 70.20% increase in their ownership of the stock. The purchase was disclosed in a filing with the SEC, which is accessible through this hyperlink. Corporate insiders own 0.54% of the company’s stock.

Institutional Inflows and Outflows

Several hedge funds have recently made changes to their positions in the stock. NorthRock Partners LLC lifted its position in lululemon athletica by 4.2% during the third quarter. NorthRock Partners LLC now owns 1,553 shares of the apparel retailer’s stock valued at $276,000 after purchasing an additional 62 shares during the period. Murphy & Mullick Capital Management Corp grew its position in lululemon athletica by 4.3% in the 1st quarter. Murphy & Mullick Capital Management Corp now owns 1,578 shares of the apparel retailer’s stock worth $242,000 after purchasing an additional 65 shares during the period. IHT Wealth Management LLC grew its position in lululemon athletica by 1.7% in the 2nd quarter. IHT Wealth Management LLC now owns 4,276 shares of the apparel retailer’s stock worth $1,016,000 after purchasing an additional 73 shares during the period. GW&K Investment Management LLC increased its position in lululemon athletica by 70.3% during the fourth quarter. GW&K Investment Management LLC now owns 189 shares of the apparel retailer’s stock valued at $39,000 after acquiring an additional 78 shares during the last quarter. Finally, Golden State Wealth Management LLC increased its position in shares of lululemon athletica by 43.6% during the 4th quarter. Golden State Wealth Management LLC now owns 280 shares of the apparel retailer’s stock valued at $58,000 after purchasing an additional 85 shares during the last quarter. 85.20% of the stock is owned by hedge funds and other institutional investors.

Key lululemon athletica News

Here are the key news stories impacting lululemon athletica this week:

• Positive Sentiment: Second-quarter diluted EPS of $2.92 exceeded the $1.79 analyst consensus. However, the beat was substantially supported by $134.5 million in tariff refunds and related interest, which added approximately $0.86 per share. lululemon Second Quarter Fiscal 2026 Results
• Positive Sentiment: International revenue increased 4%, and lululemon repurchased $330 million of stock during the quarter, providing limited support as the company works to restore growth.
• Neutral Sentiment: Heidi O’Neill is scheduled to become CEO next week. Investors will look for her strategy on product development, marketing and the company’s response to intensifying competition. Lululemon forecast cut underscores challenge for next CEO
• Neutral Sentiment: Needham reaffirmed its “hold” rating, while BTIG maintained “neutral,” indicating that analysts remain cautious rather than broadly bullish.
• Negative Sentiment: Second-quarter revenue fell 4% year over year to $2.416 billion, below the $2.458 billion consensus estimate. Comparable sales declined 9% overall, or 10% in constant currency, while Americas revenue dropped 8%. Net income also fell to $329.2 million from $370.9 million. Lululemon stock plunges on disappointing earnings and outlook
• Negative Sentiment: Fiscal 2026 revenue guidance was reduced to $10.35 billion–$10.50 billion from $11.00 billion–$11.15 billion, and EPS guidance was cut to $9.48–$9.73. Third-quarter guidance of $0.93–$0.98 EPS and roughly $2.3 billion in revenue was also well below analyst expectations.
• Negative Sentiment: JPMorgan lowered its price target from $154 to $95 and shifted to “neutral”; Bernstein cut its target from $145 to $115 and moved to “market perform.” The target reductions reflect expectations for slower growth and pressure on the brand’s turnaround. Lululemon shares plunge after outlook cut

About lululemon athletica

lululemon athletica inc. is a design-focused athletic apparel company known for performance-oriented apparel, footwear and accessories. The company’s product portfolio centers on technical apparel for yoga, running, training and everyday active lifestyle use and includes tops, bottoms, outerwear, underwear, bags and a growing footwear assortment. lululemon emphasizes fabric science and product innovation, marketing garments that blend performance features with lifestyle styling.

Products are developed in-house and produced through a network of third-party manufacturers.