Insider Buying: Wix.com (NASDAQ:WIX) Insider Purchases $19,164.80 in Stock

Wix.com Ltd. (NASDAQ:WIX) insider Yaniv Even-Haim acquired 320 shares of Wix.com stock in a transaction that occurred on Monday, August 31st. The shares were purchased at an average cost of $59.89 per share, for a total transaction of $19,164.80. Following the purchase, the insider directly owned 138,087 shares in the company, valued at $8,270,030.43. The trade was a 0.23% increase in their ownership of the stock. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink.

Wix.com Stock Down 6.1%

Shares of WIX stock opened at $76.21 on Friday. Wix.com Ltd. has a 12-month low of $40.16 and a 12-month high of $190.93. The firm has a market capitalization of $4.44 billion, a price-to-earnings ratio of -21.53, a price-to-earnings-growth ratio of 38.59 and a beta of 1.02. The firm has a fifty day moving average of $63.84 and a 200-day moving average of $66.84.

Wix.com (NASDAQ:WIX) last announced its quarterly earnings results on Tuesday, August 4th. The information services provider reported $1.39 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.13 by $0.26. Wix.com had a negative return on equity of 1.61% and a negative net margin of 8.19%.The company had revenue of $563.06 million during the quarter, compared to the consensus estimate of $552.56 million. During the same period in the prior year, the company earned $2.28 earnings per share. The company’s revenue for the quarter was up 14.9% compared to the same quarter last year. Research analysts expect that Wix.com Ltd. will post 0.24 earnings per share for the current year.

Institutional Trading of Wix.com

A number of hedge funds and other institutional investors have recently made changes to their positions in the business. Principal Financial Group Inc. lifted its position in Wix.com by 47.4% during the 4th quarter. Principal Financial Group Inc. now owns 1,397,962 shares of the information services provider’s stock worth $145,238,000 after buying an additional 449,699 shares in the last quarter. Harel Insurance Investments & Financial Services Ltd. grew its holdings in shares of Wix.com by 216.4% in the 4th quarter. Harel Insurance Investments & Financial Services Ltd. now owns 52,837 shares of the information services provider’s stock valued at $5,489,000 after acquiring an additional 36,140 shares in the last quarter. Empowered Funds LLC bought a new position in shares of Wix.com in the 1st quarter valued at about $2,381,000. Temasek Holdings Private Ltd increased its position in shares of Wix.com by 82.4% in the fourth quarter. Temasek Holdings Private Ltd now owns 756,866 shares of the information services provider’s stock valued at $78,631,000 after acquiring an additional 341,869 shares during the last quarter. Finally, Quantinno Capital Management LP increased its position in shares of Wix.com by 155.6% in the first quarter. Quantinno Capital Management LP now owns 122,722 shares of the information services provider’s stock valued at $11,054,000 after acquiring an additional 74,716 shares during the last quarter. 81.52% of the stock is currently owned by institutional investors and hedge funds.

Wall Street Analysts Forecast Growth

WIX has been the subject of several research analyst reports. Cantor Fitzgerald upped their price target on shares of Wix.com from $65.00 to $80.00 and gave the company an “overweight” rating in a report on Wednesday, August 5th. Raymond James Financial cut shares of Wix.com from a “strong-buy” rating to an “outperform” rating and cut their price objective for the company from $75.00 to $70.00 in a research report on Thursday, July 30th. Wells Fargo & Company upped their target price on shares of Wix.com from $46.00 to $64.00 and gave the stock an “equal weight” rating in a research note on Wednesday, August 5th. UBS Group set a $75.00 target price on Wix.com in a report on Wednesday, August 5th. Finally, Royal Bank Of Canada lifted their price target on Wix.com from $45.00 to $60.00 and gave the company a “sector perform” rating in a research note on Wednesday, August 5th. Eleven research analysts have rated the stock with a Buy rating, ten have assigned a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat, the stock has a consensus rating of “Hold” and an average target price of $90.57.

Key Wix.com News

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: An insider, Yaniv Even-Haim, purchased 320 Wix shares at an average price of $59.89. Although the transaction was modest relative to his existing holdings, insider buying may signal confidence that the stock’s valuation is attractive after its recent volatility. Yaniv Even-Haim Acquires Wix Shares
• Positive Sentiment: Recent coverage remains constructive on Wix’s AI strategy, including its Harmony capabilities and the company’s effort to benefit from the shift toward AI-assisted website and software development. The stock also recently rallied sharply, reflecting renewed optimism about a potential AI-related comeback. Why Wix.com Stock Soared in August
• Neutral Sentiment: Wix’s latest reported quarter exceeded analyst expectations for earnings and revenue, with revenue increasing year over year. However, the company remained unprofitable on a net-margin basis, and its earnings outlook and valuation remain sensitive to execution in a competitive AI-driven market.
• Negative Sentiment: Several law firms publicized a securities class action against Wix and certain officers, with a September 22, 2026 deadline for investors to seek lead-plaintiff status. The lawsuits relate to investors who purchased shares between February 19, 2025 and May 12, 2026, and allege that Wix made misleading statements concerning Harmony, Base44 momentum, product capabilities, customer demand and competitive risks. The allegations have not been proven, but the legal publicity creates additional reputational, financial and management uncertainty. Wix Investor Class Action Deadline
• Negative Sentiment: Analyst commentary cited in the investor alerts points to reduced ratings or price targets amid concerns about Wix’s transition to “vibe coding,” Base44 costs, competition and the durability of demand. These concerns may be amplifying profit-taking after the stock’s recent advance. Wix Shareholder Alert

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.