RFG Advisory LLC Grows Stock Holdings in ServiceNow, Inc. $NOW

RFG Advisory LLC grew its position in ServiceNow, Inc. (NYSE:NOW) by 272.3% during the second quarter, according to its most recent 13F filing with the SEC. The institutional investor owned 20,284 shares of the information technology services provider’s stock after buying an additional 14,835 shares during the period. RFG Advisory LLC’s holdings in ServiceNow were worth $2,014,000 at the end of the most recent quarter.

A number of other institutional investors and hedge funds have also recently modified their holdings of the company. Wealth Watch Advisors INC purchased a new position in ServiceNow in the third quarter worth $29,000. Kelleher Financial Advisors purchased a new stake in shares of ServiceNow during the 3rd quarter valued at $50,000. Pin Oak Investment Advisors Inc. boosted its position in shares of ServiceNow by 20.7% in the 3rd quarter. Pin Oak Investment Advisors Inc. now owns 134 shares of the information technology services provider’s stock worth $123,000 after purchasing an additional 23 shares in the last quarter. Jupiter Wealth Management LLC purchased a new position in ServiceNow during the 2nd quarter worth $154,000. Finally, CBIZ Investment Advisory Services LLC increased its position in ServiceNow by 540.0% during the 4th quarter. CBIZ Investment Advisory Services LLC now owns 160 shares of the information technology services provider’s stock valued at $25,000 after buying an additional 135 shares in the last quarter. Hedge funds and other institutional investors own 87.18% of the company’s stock.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow’s agentic-AI momentum remains the primary bullish theme. AI annual contract value surpassed $1 billion in the second quarter, while customer production deployments reportedly increased ninefold in nine months. The company’s broad enterprise platform and deep workflow integration could support longer-term AI growth, although AI revenue is still a relatively small part of total sales. ServiceNow: The Agentic AI Frontier
• Positive Sentiment: BTIG research reportedly expects ServiceNow’s stock price to rise, providing additional analyst support as investors assess the company’s AI opportunity. ServiceNow Stock Price Expected to Rise
• Positive Sentiment: RoboMQ launched Hire2Retire IGA on the ServiceNow Store. The companion identity-governance application uses ServiceNow’s workflows, approvals and service catalog, potentially strengthening the platform’s ecosystem and customer value without requiring companies to replace existing investments. RoboMQ Launches Hire2Retire IGA on ServiceNow
• Positive Sentiment: Fortune announced an October 1 AI summit in partnership with ServiceNow. The event should increase the company’s visibility as an enterprise-AI leader and may provide a venue for customer and product announcements. Fortune AIQ Summit Partnership
• Neutral Sentiment: Recent Goldman Sachs and Citi conference transcripts, along with ServiceNow’s AFP Pinnacle Award finalist recognition, add investor attention and credibility but do not provide specific new targets, guidance or material contract announcements.
• Neutral Sentiment: Several reports describe ServiceNow as an attractive long-term AI investment and highlight that the stock trades near multiyear lows despite more than $1 billion in AI revenue. These are opinion-based outlooks rather than changes to near-term earnings expectations. Prediction: ServiceNow Will Be Worth This in 2028
• Negative Sentiment: ServiceNow remains valued at a high earnings multiple, making the shares sensitive to any slowdown in subscription growth, AI monetization or enterprise technology spending. The latest articles do not identify a new negative catalyst, but the valuation remains a risk.

Insiders Place Their Bets

In other news, insider Paul Fipps sold 2,034 shares of the business’s stock in a transaction dated Monday, August 31st. The shares were sold at an average price of $147.87, for a total transaction of $300,767.58. Following the completion of the sale, the insider owned 18,305 shares of the company’s stock, valued at $2,706,760.35. The trade was a 10.00% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, Director Paul Chamberlain sold 2,700 shares of the firm’s stock in a transaction dated Thursday, August 27th. The shares were sold at an average price of $135.50, for a total transaction of $365,850.00. Following the completion of the transaction, the director directly owned 43,990 shares in the company, valued at $5,960,645. This represents a 5.78% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last ninety days, insiders sold 14,081 shares of company stock worth $1,937,904. Company insiders own 0.34% of the company’s stock.

Analyst Upgrades and Downgrades

NOW has been the subject of a number of research analyst reports. Sanford C. Bernstein reiterated an “outperform” rating on shares of ServiceNow in a research note on Wednesday. Jefferies Financial Group restated a “buy” rating and set a $140.00 price target (up from $135.00) on shares of ServiceNow in a research note on Thursday, July 23rd. JPMorgan Chase & Co. upped their price objective on shares of ServiceNow from $145.00 to $150.00 and gave the company an “overweight” rating in a report on Thursday, July 23rd. Evercore reiterated an “outperform” rating and issued a $160.00 target price on shares of ServiceNow in a research note on Thursday, July 23rd. Finally, Citigroup reissued a “market outperform” rating on shares of ServiceNow in a research report on Thursday, July 23rd. One analyst has rated the stock with a Strong Buy rating, thirty-six have given a Buy rating, three have issued a Hold rating and two have assigned a Sell rating to the company. According to MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average target price of $144.73.

ServiceNow Trading Up 0.1%

ServiceNow stock opened at $131.19 on Friday. The firm has a market cap of $135.65 billion, a PE ratio of 81.99, a P/E/G ratio of 2.39 and a beta of 0.97. ServiceNow, Inc. has a 12 month low of $81.24 and a 12 month high of $194.73. The stock’s 50 day simple moving average is $119.74 and its two-hundred day simple moving average is $108.75. The company has a current ratio of 0.70, a quick ratio of 0.70 and a debt-to-equity ratio of 0.43.

ServiceNow (NYSE:NOW) last posted its earnings results on Wednesday, July 22nd. The information technology services provider reported $0.90 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.86 by $0.04. The business had revenue of $3.99 billion for the quarter, compared to analyst estimates of $3.93 billion. ServiceNow had a net margin of 11.34% and a return on equity of 16.45%. The company’s revenue for the quarter was up 24.0% on a year-over-year basis. During the same period in the prior year, the company posted $0.81 EPS. Analysts anticipate that ServiceNow, Inc. will post 2.24 earnings per share for the current year.

ServiceNow Profile

ServiceNow, Inc is a cloud-based enterprise software company that provides digital workflow and automation solutions. Its Now Platform enables organizations to manage and connect business processes across information technology, customer service, human resources, finance, legal operations and other departments.

The company’s products and services include IT service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance management, strategic portfolio management and application development tools.