Head to Head Analysis: Pursuit Attractions and Hospitality (NYSE:PRSU) versus Jack In The Box (NASDAQ:JACK)

Posted by Doug Wharley on Sep 13th, 2026

Pursuit Attractions and Hospitality (NYSE:PRSU – Get Free Report) and Jack In The Box (NASDAQ:JACK – Get Free Report) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, dividends, valuation, risk, institutional ownership, analyst recommendations and earnings.

Profitability

This table compares Pursuit Attractions and Hospitality and Jack In The Box’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Pursuit Attractions and Hospitality	7.94%	5.93%	3.82%
Jack In The Box	2.84%	-6.33%	2.75%

Analyst Recommendations

This is a breakdown of current ratings and price targets for Pursuit Attractions and Hospitality and Jack In The Box, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Pursuit Attractions and Hospitality	0	2	3	0	2.60
Jack In The Box	2	13	3	0	2.06

Pursuit Attractions and Hospitality presently has a consensus price target of $51.67, suggesting a potential upside of 6.60%. Jack In The Box has a consensus price target of $17.22, suggesting a potential upside of 16.50%. Given Jack In The Box’s higher probable upside, analysts plainly believe Jack In The Box is more favorable than Pursuit Attractions and Hospitality.

Institutional and Insider Ownership

89.9% of Pursuit Attractions and Hospitality shares are held by institutional investors. Comparatively, 99.8% of Jack In The Box shares are held by institutional investors. 0.8% of Pursuit Attractions and Hospitality shares are held by insiders. Comparatively, 1.4% of Jack In The Box shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Earnings and Valuation

This table compares Pursuit Attractions and Hospitality and Jack In The Box”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Pursuit Attractions and Hospitality	$483.23 million	2.73	$22.67 million	$1.33	36.44
Jack In The Box	$1.47 billion	0.19	-$80.72 million	$1.73	8.54

Pursuit Attractions and Hospitality has higher earnings, but lower revenue than Jack In The Box. Jack In The Box is trading at a lower price-to-earnings ratio than Pursuit Attractions and Hospitality, indicating that it is currently the more affordable of the two stocks.

Risk and Volatility

Pursuit Attractions and Hospitality has a beta of 1.37, suggesting that its stock price is 37% more volatile than the S&P 500. Comparatively, Jack In The Box has a beta of 1.38, suggesting that its stock price is 38% more volatile than the S&P 500.

Summary

Pursuit Attractions and Hospitality beats Jack In The Box on 7 of the 13 factors compared between the two stocks.

About Pursuit Attractions and Hospitality

(Get Free Report)

Pursuit Attractions & Hospitality, Inc. engages in the provision of hospitality and leisure activities, experiential marketing, and live events. It operates through the following segments: Pursuit, Spiro, and GES Exhibitions. The Pursuit segment provides travel experiences that include recreational attractions, unique hotels and lodges, food and beverage, retail, sightseeing, and ground transportation services. The Spiro segment is an experiential marketing agency that partners with brands around the world to manage and elevate their global experiential marketing activities. The GES Exhibitions segment is a global exhibition services company that partners with exhibition and conference organizers as a full-service provider of strategic and logistics solutions to manage the complexity of their shows. The company was founded in 1926 and is headquartered in Denver, CO.

About Jack In The Box