Viant Technology (NASDAQ:DSP – Get Free Report) and SailPoint (NASDAQ:SAIL – Get Free Report) are both technology companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, valuation, earnings, risk, dividends and profitability.
Institutional and Insider Ownership
11.4% of Viant Technology shares are owned by institutional investors. 29.4% of Viant Technology shares are owned by company insiders. Comparatively, 1.7% of SailPoint shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Analyst Ratings
This is a breakdown of recent ratings and target prices for Viant Technology and SailPoint, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Viant Technology | 0 | 1 | 6 | 1 | 3.00 |
| SailPoint | 1 | 5 | 19 | 0 | 2.72 |
Volatility and Risk
Viant Technology has a beta of 1.13, suggesting that its share price is 13% more volatile than the S&P 500. Comparatively, SailPoint has a beta of 2.17, suggesting that its share price is 117% more volatile than the S&P 500.
Profitability
This table compares Viant Technology and SailPoint’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Viant Technology | 2.24% | 4.23% | 2.71% |
| SailPoint | -16.92% | 2.44% | 2.21% |
Valuation and Earnings
This table compares Viant Technology and SailPoint”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Viant Technology | $344.20 million | 2.49 | $8.35 million | $0.31 | 41.58 |
| SailPoint | $1.07 billion | 10.52 | -$270.05 million | ($0.34) | -58.05 |
Viant Technology has higher earnings, but lower revenue than SailPoint. SailPoint is trading at a lower price-to-earnings ratio than Viant Technology, indicating that it is currently the more affordable of the two stocks.
Summary
Viant Technology beats SailPoint on 11 of the 15 factors compared between the two stocks.
About Viant Technology
Viant Technology Inc. operates as an advertising technology company. It provides Household ID, a people-based innovation that combines digital and personal identifiers into a normalized household profile; AI Bid Optimizer, solution that uses AI to analyze historical bid opportunities to predict the lowest media cost for desired advertisement; and Viant Data Platform, which offers marketers control over their own data with actionable insights into their marketing initiatives within a single platform. The company also offers Holistic, an omnichannel DSP for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner; and Direct Access, a path optimization program. In addition, it provides campaign analysis and data intelligence tool that empowers customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and self-service platform that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California.
About SailPoint
SailPoint, Inc. delivers solutions to enable comprehensive identity security for the enterprise. Its solutions enable organizations to establish, control, and automate policies that help them define and maintain a robust security posture and achieve regulatory compliance. The company was founded by Mark David McClain in 2005 and is headquartered in Austin, TX.
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