Amazon.com (NASDAQ:AMZN) Trading Up 1.9% – Here’s What Happened

Shares of Amazon.com, Inc. (NASDAQ:AMZN) rose 1.9% on Monday . The stock traded as high as $259.49 and last traded at $258.45. 40,704,325 shares traded hands during trading, a decline of 14% from the average session volume of 47,316,813 shares. The stock had previously closed at $253.71.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon is reportedly accelerating efforts to rehire former employees—including some workers previously laid off—for artificial-intelligence and cloud-computing positions. Faster interview processes could help Amazon address talent needs in AWS and generative AI. Amazon turns to former employees for AI and cloud jobs
• Positive Sentiment: Amazon expanded its Fire TV relationship with Best Buy to add advertising, potentially increasing reach and monetization for its rapidly growing advertising business. Best Buy and Amazon expand Fire TV deal
• Positive Sentiment: An agreement valued at up to $8 billion with Generac will supply backup power for AWS data centers, highlighting sustained demand for Amazon’s cloud and AI infrastructure. The deal includes $2.4 billion of expected 2027–2028 orders and warrants for Amazon. Generac plugs into Amazon for an $8 billion AI-powered deal
• Neutral Sentiment: Amazon’s reported “boomerang” hiring push follows substantial investments in AI, data centers and logistics. Rehiring experienced workers may improve execution, but it also underscores rising operating and labor costs.
• Neutral Sentiment: Amazon is accepting pre-orders for Beats 360 headphones and promoting related deals. The product activity may support third-party marketplace volume, but it is unlikely to materially affect the company’s valuation. Beats 360 pre-orders open at Amazon
• Negative Sentiment: Amazon blocked Meta’s Muse shopping agent, citing unauthorized access, failure to identify itself and concerns involving customer credentials. The move protects Amazon’s customer relationship and transaction data, but Meta’s rapidly adopted agent could redirect shopping activity toward rival platforms such as Shopify. Meta’s Muse shopping agent faces an Amazon block
• Negative Sentiment: Alibaba is pursuing an aggressive overseas cloud expansion, increasing competitive pressure on AWS just as Amazon is committing heavily to AI-related infrastructure. Alibaba expands overseas cloud operations

Analyst Ratings Changes

A number of equities research analysts recently issued reports on the stock. Wells Fargo & Company reaffirmed an “overweight” rating and set a $338.00 price objective (up from $328.00) on shares of Amazon.com in a report on Thursday, September 3rd. TD Cowen reissued a “buy” rating and set a $350.00 target price (up from $340.00) on shares of Amazon.com in a research note on Friday, July 31st. HSBC restated a “buy” rating and set a $310.00 price target on shares of Amazon.com in a research report on Friday, July 31st. DA Davidson reaffirmed a “neutral” rating and issued a $250.00 price target on shares of Amazon.com in a research note on Friday, July 31st. Finally, Robert W. Baird set a $310.00 price objective on Amazon.com and gave the stock an “outperform” rating in a report on Friday, July 31st. Fifty-six investment analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company’s stock. According to data from MarketBeat, the company has an average rating of “Moderate Buy” and an average target price of $321.19.

Amazon.com Stock Performance

The stock has a market cap of $2.70 trillion, a price-to-earnings ratio of 20.18, a PEG ratio of 2.00 and a beta of 1.44. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. The firm has a fifty day moving average of $256.47 and a 200 day moving average of $246.48.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The company had revenue of $200.61 billion during the quarter, compared to analysts’ expectations of $197.03 billion. During the same period in the prior year, the business earned $1.68 EPS. The firm’s quarterly revenue was up 19.6% on a year-over-year basis. As a group, sell-side analysts forecast that Amazon.com, Inc. will post 8.01 EPS for the current year.

Insider Activity at Amazon.com

In other Amazon.com news, CEO Douglas Herrington sold 6,362 shares of the business’s stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $1,647,821.62. Following the transaction, the chief executive officer directly owned 476,681 shares in the company, valued at $123,465,145.81. The trade was a 1.32% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 14,541 shares of the stock in a transaction that occurred on Friday, August 21st. The shares were sold at an average price of $259.06, for a total transaction of $3,766,991.46. Following the completion of the sale, the chief executive officer directly owned 17,794 shares of the company’s stock, valued at approximately $4,609,713.64. This trade represents a 44.97% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 71,589 shares of company stock valued at $18,568,785 over the last ninety days. Corporate insiders own 8.90% of the company’s stock.

Hedge Funds Weigh In On Amazon.com

A number of hedge funds have recently modified their holdings of AMZN. State Street Corp lifted its holdings in Amazon.com by 5.5% during the 2nd quarter. State Street Corp now owns 411,848,346 shares of the e-commerce giant’s stock worth $95,504,904,000 after buying an additional 21,398,025 shares in the last quarter. Premier Financial Group purchased a new position in Amazon.com in the second quarter worth approximately $315,000. Security National Bank of Sioux City Iowa IA grew its holdings in Amazon.com by 44.9% during the 2nd quarter. Security National Bank of Sioux City Iowa IA now owns 12,849 shares of the e-commerce giant’s stock worth $3,062,000 after acquiring an additional 3,980 shares in the last quarter. Wellington Altus USA Inc. grew its holdings in Amazon.com by 2.3% during the 2nd quarter. Wellington Altus USA Inc. now owns 7,569 shares of the e-commerce giant’s stock worth $1,804,000 after acquiring an additional 171 shares in the last quarter. Finally, Reynders McVeigh Capital Management LLC raised its holdings in shares of Amazon.com by 0.6% in the 2nd quarter. Reynders McVeigh Capital Management LLC now owns 166,954 shares of the e-commerce giant’s stock valued at $39,792,000 after purchasing an additional 1,003 shares in the last quarter. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

About Amazon.com

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon’s websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.