United Parks & Resorts (NYSE:PRKS – Get Free Report) and ONE Group Hospitality (NASDAQ:STKS – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, dividends, risk, profitability, earnings and institutional ownership.
Insider & Institutional Ownership
29.1% of ONE Group Hospitality shares are owned by institutional investors. 1.7% of United Parks & Resorts shares are owned by company insiders. Comparatively, 25.7% of ONE Group Hospitality shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Profitability
This table compares United Parks & Resorts and ONE Group Hospitality’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| United Parks & Resorts | 8.11% | -27.85% | 5.04% |
| ONE Group Hospitality | -10.25% | -10.49% | -0.62% |
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| United Parks & Resorts | $1.65 billion | 0.90 | $168.35 million | $2.54 | 12.84 |
| ONE Group Hospitality | $805.72 million | 0.06 | -$92.24 million | ($3.80) | -0.43 |
United Parks & Resorts has higher revenue and earnings than ONE Group Hospitality. ONE Group Hospitality is trading at a lower price-to-earnings ratio than United Parks & Resorts, indicating that it is currently the more affordable of the two stocks.
Risk and Volatility
United Parks & Resorts has a beta of 1.14, meaning that its stock price is 14% more volatile than the S&P 500. Comparatively, ONE Group Hospitality has a beta of 1.32, meaning that its stock price is 32% more volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of recent ratings and target prices for United Parks & Resorts and ONE Group Hospitality, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| United Parks & Resorts | 1 | 9 | 4 | 0 | 2.21 |
| ONE Group Hospitality | 2 | 1 | 1 | 0 | 1.75 |
United Parks & Resorts presently has a consensus target price of $46.90, suggesting a potential upside of 43.76%. ONE Group Hospitality has a consensus target price of $4.00, suggesting a potential upside of 144.05%. Given ONE Group Hospitality’s higher probable upside, analysts clearly believe ONE Group Hospitality is more favorable than United Parks & Resorts.
Summary
United Parks & Resorts beats ONE Group Hospitality on 9 of the 14 factors compared between the two stocks.
About United Parks & Resorts
United Parks & Resorts, Inc. is a holding company, which engages in the ownership and operation of theme parks. Its portfolio includes SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Sesame Place, and Sea Rescue. The company was founded in 1959 and is headquartered in Orlando, FL.
About ONE Group Hospitality
The ONE Group Hospitality, Inc., a restaurant company, develops, owns, operates, manages, and licenses restaurants and lounges worldwide. It operates through STK, Kona Grill, and ONE Hospitality segments. The company also provides turn-key food and beverage services for hospitality venues, including hotels, casinos, and other locations. Its hospitality food and beverage solutions include developing, managing, and operating restaurants, bars, rooftops, pools, banqueting, catering, private dining rooms, room service, and mini bars; and offers hospitality advisory and consulting services. The company operates restaurants primarily under the STK and Kona Grill brands. The ONE Group Hospitality, Inc. was founded in 2004 and is based in Denver, Colorado.
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