Prudential Financial (NYSE:PRU) Price Target Raised to $96.00

Posted by Teresa Graham on Oct 7th, 2026

Prudential Financial (NYSE:PRU – Get Free Report) had its price objective lifted by analysts at Barclays from $92.00 to $96.00 in a research report issued on Wednesday, Benzinga reports. The firm presently has an “underweight” rating on the financial services provider’s stock. Barclays‘s target price points to a potential downside of 14.25% from the company’s previous close.

PRU has been the subject of several other research reports. JPMorgan Chase & Co. raised their price objective on Prudential Financial from $129.00 to $131.00 and gave the company a “neutral” rating in a report on Monday, August 17th. Morgan Stanley increased their price target on Prudential Financial from $92.00 to $105.00 and gave the company an “underweight” rating in a research report on Monday, August 24th. Piper Sandler boosted their price target on Prudential Financial from $110.00 to $128.00 and gave the stock a “neutral” rating in a research report on Tuesday, August 11th. Weiss Ratings raised Prudential Financial from a “buy (b-)” rating to a “buy (b)” rating in a report on Tuesday, September 29th. Finally, Argus cut shares of Prudential Financial from a “buy” rating to a “hold” rating in a research note on Tuesday, June 9th. One equities research analyst has rated the stock with a Buy rating, ten have given a Hold rating and five have assigned a Sell rating to the company. According to MarketBeat, Prudential Financial currently has an average rating of “Reduce” and a consensus target price of $109.62.

View Our Latest Stock Analysis on Prudential Financial

Prudential Financial Stock Down 1.4%

NYSE:PRU traded down $1.58 during trading hours on Wednesday, reaching $111.96. 223,513 shares of the stock were exchanged, compared to its average volume of 2,028,232. The stock has a market cap of $38.63 billion, a PE ratio of 10.15, a PEG ratio of 1.70 and a beta of 0.85. Prudential Financial has a twelve month low of $91.89 and a twelve month high of $127.72. The firm has a 50 day moving average of $119.77 and a 200 day moving average of $109.78. The company has a debt-to-equity ratio of 0.62, a current ratio of 0.16 and a quick ratio of 0.16.

Prudential Financial (NYSE:PRU – Get Free Report) last announced its quarterly earnings data on Tuesday, August 4th. The financial services provider reported $4.08 EPS for the quarter, topping analysts’ consensus estimates of $3.52 by $0.56. The business had revenue of $14.15 billion for the quarter, compared to analyst estimates of $14.36 billion. Prudential Financial had a net margin of 6.51% and a return on equity of 16.68%. During the same quarter in the previous year, the firm posted $3.58 earnings per share. On average, equities analysts expect that Prudential Financial will post 14.54 earnings per share for the current year.

Insider Activity at Prudential Financial

In other Prudential Financial news, major shareholder Insurance Co Of Ame Prudential sold 214,746 shares of the company’s stock in a transaction that occurred on Tuesday, July 28th. The stock was sold at an average price of $24.75, for a total value of $5,314,963.50. Following the sale, the insider owned 7,973,657 shares in the company, valued at $197,348,010.75. This represents a 2.62% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, EVP Ann Kappler sold 7,652 shares of the firm’s stock in a transaction that occurred on Friday, August 14th. The shares were sold at an average price of $125.01, for a total value of $956,576.52. Following the completion of the sale, the executive vice president directly owned 14,407 shares of the company’s stock, valued at approximately $1,801,019.07. The trade was a 34.69% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. 0.05% of the stock is owned by corporate insiders.

Hedge Funds Weigh In On Prudential Financial

Institutional investors and hedge funds have recently modified their holdings of the stock. Moody National Bank Trust Division lifted its stake in shares of Prudential Financial by 8.8% during the 3rd quarter. Moody National Bank Trust Division now owns 7,042 shares of the financial services provider’s stock worth $800,000 after buying an additional 568 shares during the last quarter. QRG Capital Management Inc. boosted its holdings in shares of Prudential Financial by 17.2% during the 2nd quarter. QRG Capital Management Inc. now owns 40,530 shares of the financial services provider’s stock worth $4,374,000 after buying an additional 5,949 shares during the period. Envestnet Portfolio Solutions Inc. grew its stake in Prudential Financial by 4.3% in the 2nd quarter. Envestnet Portfolio Solutions Inc. now owns 9,246 shares of the financial services provider’s stock valued at $998,000 after buying an additional 384 shares during the last quarter. Envestnet Asset Management Inc. raised its holdings in Prudential Financial by 2.7% in the 2nd quarter. Envestnet Asset Management Inc. now owns 739,294 shares of the financial services provider’s stock valued at $79,792,000 after acquiring an additional 19,451 shares during the period. Finally, State Street Corp raised its holdings in Prudential Financial by 1.2% in the 2nd quarter. State Street Corp now owns 17,164,760 shares of the financial services provider’s stock valued at $1,852,593,000 after acquiring an additional 209,179 shares during the period. 56.83% of the stock is currently owned by institutional investors and hedge funds.

Key Stories Impacting Prudential Financial

Here are the key news stories impacting Prudential Financial this week:

Positive Sentiment: Prudential agreed to a $5 billion reinsurance transaction with Prismic Life covering a portion of its recently originated Japanese whole-life policies. The deal can transfer insurance risk and potentially improve capital efficiency, though the company did not disclose a specific earnings impact. Prudential Financial Agrees to $5 Billion Reinsurance Deal With Prismic
Positive Sentiment: Analysts at Zacks describe the multiline insurance industry as favorable, citing better pricing, product redesigns and technology investments. Prudential is included among the companies positioned to benefit from these trends. 5 Stocks to Buy From the Prosperous Multiline Insurance Industry
Positive Sentiment: PRU’s shares broke above their 200-day moving average, a technical signal that may attract momentum-oriented investors. The stock also offers a relatively low valuation and an established dividend, supporting its appeal to income-focused shareholders. Prudential Financial Share Price Breaks Above 200-Day Moving Average
Neutral Sentiment: Prudential will report third-quarter 2026 results after the market closes on November 3. Recent earnings-surprise trends and analyst commentary point to the possibility of another beat, but the outcome remains dependent on the actual results and outlook. Prudential Financial to Announce Third Quarter 2026 Earnings
Negative Sentiment: Some analysts still rate PRU as “Reduce,” indicating that valuation, execution or industry risks remain concerns despite rising price targets and the improving technical picture. Low-Rated Stocks Analysts May Be Underestimating Ahead of Q3 Earnings

About Prudential Financial

(Get Free Report)

Prudential Financial, Inc (NYSE: PRU) is a global financial services company that provides insurance, retirement, investment management and related financial products. Founded in 1875 and headquartered in Newark, New Jersey, the company serves individual, institutional and workplace customers through businesses in the United States and selected international markets.

In the United States, Prudential offers life insurance, annuities, retirement plans and group insurance products, including coverage for employees and their families.