Mn Services Vermogensbeheer B.V. Increases Position in Salesforce Inc. $CRM

Mn Services Vermogensbeheer B.V. grew its position in Salesforce Inc. (NYSE:CRM) by 1.9% in the 3rd quarter, according to its most recent filing with the Securities & Exchange Commission. The firm owned 236,708 shares of the CRM provider’s stock after buying an additional 4,300 shares during the period. Mn Services Vermogensbeheer B.V.’s holdings in Salesforce were worth $54,341,000 at the end of the most recent quarter.

Other hedge funds have also added to or reduced their stakes in the company. Crumly & Associates Inc. grew its stake in Salesforce by 1.5% in the third quarter. Crumly & Associates Inc. now owns 3,396 shares of the CRM provider’s stock valued at $780,000 after acquiring an additional 50 shares during the period. HBW Advisory Services LLC increased its holdings in shares of Salesforce by 0.4% in the first quarter. HBW Advisory Services LLC now owns 13,098 shares of the CRM provider’s stock worth $2,445,000 after acquiring an additional 57 shares in the last quarter. Prentice Wealth Management LLC raised its position in shares of Salesforce by 1.8% during the first quarter. Prentice Wealth Management LLC now owns 3,274 shares of the CRM provider’s stock worth $611,000 after purchasing an additional 58 shares during the period. Focused Wealth Management Inc raised its position in shares of Salesforce by 5.5% during the first quarter. Focused Wealth Management Inc now owns 1,126 shares of the CRM provider’s stock worth $210,000 after purchasing an additional 59 shares during the period. Finally, Strata Wealth Advisors LLC lifted its holdings in shares of Salesforce by 4.3% during the 1st quarter. Strata Wealth Advisors LLC now owns 1,442 shares of the CRM provider’s stock valued at $269,000 after purchasing an additional 59 shares in the last quarter. Institutional investors and hedge funds own 80.43% of the company’s stock.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Agentforce adoption is broad, although demand remains a question. Oppenheimer maintained an Outperform rating and a $275 price target after a Dreamforce survey found that 85% of Salesforce customers had tried Agentforce. The firm characterized the data as evidence of healthy customer spending, but noted it has not yet clearly demonstrated accelerating demand. 85% of Salesforce Customers Have Tried Agentforce. Oppenheimer Says One Thing Is Missing
• Positive Sentiment: Salesforce’s financial profile supports a potential re-rating. Analysts and market commentators highlighted its profitability, free-cash-flow yield of approximately 8.2% of market value and relatively depressed forward valuation. The company’s latest reported quarter also showed double-digit revenue growth and a substantial earnings beat, providing fundamental support for the stock. Should You Buy Salesforce Stock For Its Cash?
• Positive Sentiment: Institutional buying and customer stickiness are improving sentiment. One market analysis argued that Salesforce’s switching costs, enterprise data ownership and agentic-AI capabilities make it more likely to benefit from AI than be displaced by it. Technical indicators reportedly showed improving money flow and relative strength, while analyst price targets remain above recent trading levels. Wall Street Left Software for Dead: 4 Stocks Institutions Are Buying Back
• Positive Sentiment: Storefront Next gained a commerce-security launch partner. Forter will provide fraud-prevention and trust-intelligence tools for Salesforce’s Storefront Next and Loyalty Management offerings. The partnership could strengthen Salesforce’s commerce proposition and help support adoption among enterprise customers. Salesforce Names a Launch Partner for Storefront Next
• Neutral Sentiment: Salesforce remains favored by some software-market commentators. Jim Cramer said he preferred Salesforce while discussing software-sector recoveries, but the comments were opinion-based and did not represent a new company announcement or change in earnings expectations. Jim Cramer Has Reservations About One of These Software Comebacks
• Negative Sentiment: Competitive migration tools highlight a potential customer-retention risk. Work4Flow launched a 90-day program designed to move enterprises from Salesforce to ServiceNow CRM, including data, custom objects and business logic. Although the announcement does not indicate broad customer departures, it reinforces competition and the risk that migration becomes easier. Work4Flow Launches 90-Day Program to Accelerate Salesforce-to-ServiceNow CRM Migration

Insider Activity at Salesforce

In other news, Director Craig Conway sold 4,500 shares of the company’s stock in a transaction that occurred on Friday, September 4th. The stock was sold at an average price of $260.61, for a total transaction of $1,172,745.00. Following the sale, the director owned 5,437 shares in the company, valued at $1,416,936.57. This represents a 45.29% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this link. Also, Director David Blair Kirk acquired 4,176 shares of the business’s stock in a transaction dated Friday, September 18th. The stock was bought at an average cost of $239.33 per share, with a total value of $999,442.08. Following the acquisition, the director owned 18,748 shares in the company, valued at $4,486,958.84. The trade was a 28.66% increase in their position. The disclosure for this purchase is available in the SEC filing. 3.50% of the stock is owned by insiders.

Analysts Set New Price Targets

CRM has been the subject of a number of research reports. JPMorgan Chase & Co. increased their target price on Salesforce from $250.00 to $265.00 and gave the stock an “overweight” rating in a research note on Thursday, August 27th. Citizens Jmp reaffirmed a “market outperform” rating and issued a $315.00 price target on shares of Salesforce in a research note on Friday, September 18th. Weiss Ratings upgraded shares of Salesforce from a “hold (c-)” rating to a “hold (c)” rating in a report on Thursday, September 24th. Cantor Fitzgerald restated an “overweight” rating and set a $300.00 price objective on shares of Salesforce in a report on Thursday, September 17th. Finally, CLSA started coverage on shares of Salesforce in a research report on Monday, July 20th. They issued a “hold” rating and a $165.00 price objective on the stock. Three research analysts have rated the stock with a Strong Buy rating, thirty have given a Buy rating, fourteen have assigned a Hold rating and three have issued a Sell rating to the company. According to data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $275.14.

Salesforce Stock Up 1.3%

Shares of CRM stock opened at $227.57 on Friday. The company has a current ratio of 0.84, a quick ratio of 0.84 and a debt-to-equity ratio of 1.02. Salesforce Inc. has a 1 year low of $146.32 and a 1 year high of $269.11. The firm’s fifty day moving average price is $225.66 and its two-hundred day moving average price is $192.67. The firm has a market capitalization of $187.29 billion, a P/E ratio of 20.75, a PEG ratio of 1.03 and a beta of 1.26.

Salesforce (NYSE:CRM) last posted its quarterly earnings data on Wednesday, August 26th. The CRM provider reported $5.90 EPS for the quarter, topping analysts’ consensus estimates of $3.27 by $2.63. The company had revenue of $11.35 billion during the quarter, compared to the consensus estimate of $11.33 billion. Salesforce had a net margin of 21.99% and a return on equity of 24.90%. The company’s quarterly revenue was up 10.8% on a year-over-year basis. During the same period in the prior year, the business posted $2.91 EPS. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. On average, equities analysts predict that Salesforce Inc. will post 12.82 EPS for the current fiscal year.

Salesforce Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Thursday, October 8th. Shareholders of record on Thursday, September 17th were paid a $0.44 dividend. This represents a $1.76 dividend on an annualized basis and a yield of 0.8%. The ex-dividend date was Thursday, September 17th. Salesforce’s dividend payout ratio (DPR) is currently 16.04%.

Salesforce Profile

Salesforce, Inc (NYSE: CRM) develops cloud-based customer relationship management (CRM) software and enterprise applications. Its platform helps organizations manage sales, customer service, marketing, commerce, analytics, data integration and collaboration through subscription-based services.

The company’s product portfolio includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Salesforce Platform, Data Cloud and Tableau. Salesforce also offers MuleSoft integration technology, Slack collaboration software and artificial intelligence capabilities through its Einstein platform.