Financial Analysis: Gold.com (NYSE:GOLD) and McGrath RentCorp (NASDAQ:MGRC)

Gold.com (NYSE:GOLD) and McGrath RentCorp (NASDAQ:MGRC) are both industrials companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, dividends, profitability, risk, institutional ownership and earnings.

Analyst Ratings

This is a summary of current recommendations and price targets for Gold.com and McGrath RentCorp, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gold.com	0	2	4	0	2.67
McGrath RentCorp	0	2	1	0	2.33

Gold.com currently has a consensus target price of $58.00, suggesting a potential upside of 45.14%. McGrath RentCorp has a consensus target price of $140.00, suggesting a potential upside of 22.54%. Given Gold.com’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Gold.com is more favorable than McGrath RentCorp.

Profitability

This table compares Gold.com and McGrath RentCorp’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Gold.com	0.32%	17.22%	3.81%
McGrath RentCorp	16.38%	12.44%	6.38%

Dividends

Gold.com pays an annual dividend of $0.80 per share and has a dividend yield of 2.0%. McGrath RentCorp pays an annual dividend of $1.98 per share and has a dividend yield of 1.7%. Gold.com pays out 27.4% of its earnings in the form of a dividend. McGrath RentCorp pays out 31.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. McGrath RentCorp has raised its dividend for 33 consecutive years. Gold.com is clearly the better dividend stock, given its higher yield and lower payout ratio.

Insider & Institutional Ownership

62.9% of Gold.com shares are owned by institutional investors. Comparatively, 92.0% of McGrath RentCorp shares are owned by institutional investors. 16.5% of Gold.com shares are owned by insiders. Comparatively, 1.4% of McGrath RentCorp shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Valuation & Earnings

This table compares Gold.com and McGrath RentCorp”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gold.com	$25.51 billion	0.05	$82.34 million	$2.92	13.69
McGrath RentCorp	$944.23 million	2.96	$156.31 million	$6.21	18.40

McGrath RentCorp has lower revenue, but higher earnings than Gold.com. Gold.com is trading at a lower price-to-earnings ratio than McGrath RentCorp, indicating that it is currently the more affordable of the two stocks.

Risk and Volatility

Gold.com has a beta of 0.71, meaning that its share price is 29% less volatile than the S&P 500. Comparatively, McGrath RentCorp has a beta of 0.47, meaning that its share price is 53% less volatile than the S&P 500.

Summary

Gold.com beats McGrath RentCorp on 9 of the 17 factors compared between the two stocks.

About Gold.com

Gold.com, Inc., together with its subsidiaries, operates as a precious metals company. It operates through three segments: Wholesale Sales & Ancillary Services, Direct-to-Consumer, and Secured Lending. The Wholesale Sales & Ancillary Services segment sells gold, silver, platinum, and palladium in the form of bars, plates, powders, wafers, grains, ingots, and coins. This segment also offers complementary services, such as receiving, handling, inventorying, processing, packing, and shipping of precious metals and custom coins on a secure basis; and designs and produces minted silver products. The Direct-to-Consumer segment provides access to gold, silver, copper, platinum, and palladium products primarily through its websites; rarities and numismatic collections; and numismatic and bullion products. It operates various websites targeting specific niches within the precious metals retail market. This segment also operates as a direct retailer of precious metals to the investor community and markets its precious metal products on television, radio, and the internet, as well as through customer service outreach. The Secured Lending segment originates and acquires commercial loans secured by bullion, numismatic coins, and graded sports cards. The company serves customers, including financial institutions, bullion retailers, industrial manufacturers and fabricators, sovereign mints, refiners, coin and metal dealers, investors, collectors, and e-commerce and other retail customers. It operates in the United States, Europe, Canada, Asia Pacific, Africa, Australia, and South America. The company was formerly known as A-Mark Precious Metals, Inc. and changed its name to Gold.com, Inc. in December 2025. The company was founded in 1965 and is headquartered in Costa Mesa, California.

About McGrath RentCorp

McGrath RentCorp operates as a business to business rental company in the United States and internationally. It rents and sells relocatable modular buildings, portable storage containers, and electronic test equipment. The company operates through four segments: Mobile Modular, Portable Storage, TRS-RenTelco, and Enviroplex. The Mobile Modular segment rents and sells modular buildings designed for use as classrooms, temporary offices adjacent to existing facilities, sales offices, construction field offices, restroom buildings, health care clinics, child care facilities, office spaces, and various other purposes. The TRS-RenTelco segment rents and sells general purpose electronic test equipment, such as oscilloscopes, amplifiers, analyzers, signal source, and power source test equipment primarily to aerospace, defense, electronics, industrial, research, and semiconductor industries. It also provides communications test equipment, including network and transmission test equipment for various fiber, copper, and wireless networks to the manufacturers of communications equipment and products, electrical and communications installation contractors, field technicians, and service providers. The Portable Storage segment offers steel containers to provide a temporary storage solution. The Enviroplex segment manufactures and sells portable classrooms directly to public school districts and other educational institutions in California. The company was incorporated in 1979 and is based in Livermore, California.