Recent Analysts’ Ratings Updates for FirstCash (FCFS)

A number of research firms have changed their ratings and price targets for FirstCash (NASDAQ: FCFS):

• 10/15/2026 – FirstCash had its price target raised by Canaccord Genuity Group Inc. from $252.00 to $265.00. They now have a “buy” rating on the stock.
• 10/10/2026 – FirstCash was downgraded by Wall Street Zen from “buy” to “hold”.
• 10/8/2026 – FirstCash was upgraded by Weiss Ratings from “buy (b)” to “buy (b+)”.
• 10/6/2026 – FirstCash had its price target raised by TD Cowen from $240.00 to $242.00. They now have a “buy” rating on the stock.
• 10/1/2026 – FirstCash had its “overweight” rating reaffirmed by Stephens. They now have a $250.00 price target on the stock.
• 9/26/2026 – FirstCash was upgraded by Wall Street Zen from “hold” to “buy”.
• 9/5/2026 – FirstCash was downgraded by Wall Street Zen from “buy” to “hold”.
• 8/21/2026 – FirstCash was downgraded by Weiss Ratings from “buy (b+)” to “buy (b)”.

FirstCash Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Friday, August 28th. Stockholders of record on Friday, August 14th were paid a $0.42 dividend. This represents a $1.68 annualized dividend and a dividend yield of 0.8%. The ex-dividend date was Friday, August 14th. FirstCash’s payout ratio is currently 19.18%.

Insider Activity

In related news, Director James Graves sold 3,750 shares of the stock in a transaction dated Thursday, September 3rd. The shares were sold at an average price of $221.20, for a total transaction of $829,500.00. Following the completion of the sale, the director owned 11,929 shares in the company, valued at $2,638,694.80. This trade represents a 23.92% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through the SEC website. Also, COO Thomas Stuart sold 5,348 shares of the firm’s stock in a transaction that occurred on Monday, August 17th. The stock was sold at an average price of $214.63, for a total transaction of $1,147,841.24. Following the sale, the chief operating officer directly owned 135,498 shares of the company’s stock, valued at approximately $29,081,935.74. The trade was a 3.80% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 14,098 shares of company stock worth $3,051,281 over the last 90 days. 2.86% of the stock is currently owned by company insiders.

FirstCash Holdings, Inc operates pawn stores and related consumer financial services businesses in the United States and Latin America. Its pawn stores provide collateral-based loans to consumers, while also buying and selling secondhand merchandise such as jewelry, electronics, tools, sporting goods and other personal property.

The company serves customers through pawn locations in the United States and Mexico, as well as selected markets in Central and South America. Its operations are designed to provide short-term, non-recourse credit secured by personal property, along with retail opportunities for value-conscious consumers.