Fox Factory (NASDAQ:FOXF) Stock Price Up 7% – Should You Buy?

Fox Factory Holding Corp. (NASDAQ:FOXF)’s stock price traded up 7% during mid-day trading on Thursday. The company traded as high as $18.09 and last traded at $18.6950. 22,271 shares changed hands during trading, a decline of 96% from the average session volume of 588,562 shares. The stock had previously closed at $17.48.

Key Headlines Impacting Fox Factory

Here are the key news stories impacting Fox Factory this week:

• Positive Sentiment: Fox Factory expects third-quarter adjusted EBITDA of $38 million to $42 million, excluding approximately $12 million in IEEPA tariff refunds. Marucci Sports also contributed roughly $33 million in third-quarter sales before its September 25 divestiture. Fox Factory Reports Preliminary Q3 Net Sales; Lowers 2026 Guidance
• Neutral Sentiment: Fox Factory appointed independent director Douglas Grimm as interim CEO, effective October 16, while beginning a search for a permanent replacement. The company has scheduled its third-quarter earnings conference call for November 5, 2026. Fox Factory Names Douglas Grimm as Interim CEO
• Negative Sentiment: CEO Mike Dennison stepped down as chief executive and left the board, creating leadership uncertainty as the company works to identify a permanent successor. Fox Factory Announces CEO Transition
• Negative Sentiment: Preliminary third-quarter sales of $336 million to $340 million are below prior guidance of $355 million to $380 million. Fox Factory lowered fiscal 2026 sales guidance to $1.35 billion-$1.38 billion and expects fourth-quarter sales of $287 million-$313 million, excluding Marucci Sports. Fiscal 2026 adjusted EBITDA guidance was set at $140 million-$150 million, also excluding tariff refunds. The weaker outlook and CEO departure are the primary reasons FOXF shares have decreased. Fox Factory Q3 Preliminary Results Miss Expectations

Wall Street Analyst Weigh In

Several research firms have recently issued reports on FOXF. Bank of America lowered shares of Fox Factory from a “neutral” rating to an “underperform” rating and dropped their price objective for the stock from $24.00 to $20.00 in a research report on Tuesday, June 30th. Zacks Research upgraded Fox Factory from a “hold” rating to a “strong-buy” rating in a report on Monday, August 31st. Stifel Nicolaus set a $25.00 price objective on shares of Fox Factory in a research report on Wednesday, September 30th. Fox Advisors set a $20.00 price objective on shares of Fox Factory in a research note on Tuesday, June 30th. Finally, Weiss Ratings upgraded shares of Fox Factory from a “sell (e+)” rating to a “sell (d-)” rating in a research note on Tuesday, October 6th. Two investment analysts have rated the stock with a Strong Buy rating, one has issued a Buy rating, one has issued a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat.com, Fox Factory presently has an average rating of “Moderate Buy” and a consensus target price of $21.25.

Fox Factory Stock Down 13.3%

The firm has a market cap of $674.16 million, a P/E ratio of -2.25, a PEG ratio of 0.51 and a beta of 1.41. The firm’s 50-day moving average price is $19.72 and its 200 day moving average price is $18.34. The company has a debt-to-equity ratio of 0.96, a current ratio of 3.10 and a quick ratio of 1.55.

Fox Factory (NASDAQ:FOXF) last issued its quarterly earnings results on Thursday, August 6th. The company reported $0.37 earnings per share for the quarter, beating analysts’ consensus estimates of $0.18 by $0.19. The business had revenue of $358.12 million during the quarter, compared to the consensus estimate of $352.94 million. Fox Factory had a positive return on equity of 5.57% and a negative net margin of 20.39%. The business’s quarterly revenue was down 4.5% on a year-over-year basis. During the same period in the previous year, the business earned $0.40 EPS. On average, equities research analysts expect that Fox Factory Holding Corp. will post 1.60 earnings per share for the current fiscal year.

Institutional Inflows and Outflows

A number of institutional investors have recently added to or reduced their stakes in FOXF. Bank of New York Mellon Corp bought a new position in Fox Factory in the 2nd quarter worth about $4,032,000. Empowered Funds LLC bought a new position in shares of Fox Factory in the second quarter worth $7,390,000. Quantinno Capital Management LP increased its holdings in shares of Fox Factory by 216.8% during the first quarter. Quantinno Capital Management LP now owns 163,635 shares of the company’s stock valued at $2,693,000 after purchasing an additional 111,976 shares during the period. BlackRock Inc. acquired a new position in shares of Fox Factory during the second quarter valued at $109,706,000. Finally, Bank of America Corp DE acquired a new position in shares of Fox Factory during the second quarter valued at $3,872,000.

About Fox Factory

Fox Factory Holding Corp. designs, engineers, manufactures and markets performance products for the cycling, powersports and outdoor recreation markets. The company serves consumers, professional athletes and original equipment manufacturers through a portfolio of specialized brands and technologies.

Its products include bicycle suspension systems, forks, shocks, dropper posts, drivetrain and component products, protective equipment, apparel and related accessories. In powersports, Fox Factory offers suspension systems and performance components for motorcycles, off-road vehicles, snowmobiles and other recreational vehicles.

Fox Factory’s principal brands have included FOX, FOX Racing, Marzocchi, Race Face, Easton Cycling and Ride Concepts.