LightInTheBox (NYSE:LITB – Get Free Report) and My Size (NASDAQ:MYSZ – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, risk, profitability, dividends, valuation, institutional ownership and earnings.
Volatility and Risk
LightInTheBox has a beta of 0.02, indicating that its stock price is 98% less volatile than the S&P 500. Comparatively, My Size has a beta of 0.06, indicating that its stock price is 94% less volatile than the S&P 500.
Profitability
This table compares LightInTheBox and My Size’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| LightInTheBox | 3.91% | -231.00% | 13.47% |
| My Size | -66.75% | -161.47% | -82.22% |
Valuation and Earnings
This table compares LightInTheBox and My Size”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| LightInTheBox | $224.32 million | 0.23 | $8.28 million | $0.48 | 6.08 |
| My Size | $9.36 million | 0.11 | -$5.85 million | ($15.48) | -0.07 |
LightInTheBox has higher revenue and earnings than My Size. My Size is trading at a lower price-to-earnings ratio than LightInTheBox, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a summary of current ratings and price targets for LightInTheBox and My Size, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| LightInTheBox | 0 | 1 | 0 | 0 | 2.00 |
| My Size | 1 | 0 | 0 | 0 | 1.00 |
Institutional and Insider Ownership
56.8% of LightInTheBox shares are held by institutional investors. Comparatively, 27.7% of My Size shares are held by institutional investors. 62.2% of LightInTheBox shares are held by company insiders. Comparatively, 13.7% of My Size shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Summary
LightInTheBox beats My Size on 9 of the 11 factors compared between the two stocks.
About LightInTheBox
LightInTheBox Holding Co., Ltd., together with its subsidiaries, operates as an online retailer that delivers products directly to its consumers worldwide. The company provides apparel products; and other general merchandise products, such as small accessories and gadgets, home garden, toys and hobbies, electronics and communication devices, and other products. It also offers supplier chain management, research and development, customer, marketing, warehouse management, local delivery, and fulfillment services, as well as engages in the product sourcing, marketing, and operation of its websites and mobile applications. The company provides its products through www.lightinthebox.com and www.ezbuy.sg, and other websites and mobile applications. LightInTheBox Holding Co., Ltd. was founded in 2007 and is based in Singapore.
About My Size
My Size, Inc., an omnichannel e-commerce platform, provides AI-driven software as a service measurement solutions for fashion ecommerce companies in Israel, Spain, and internationally. It operates through Fashion and Equipment E-Commerce Platform, and SaaS Solutions segments. The company offers Size Form, which generates accurate measurements to find proper fitting clothes and accessories; First Look Smart Mirror, a solution for brick and mortar stores that allows customers to filter the whole physical store by their size and fit; Smart Catalogue, a solution that suggests the launch of new sizes, detects new product niches, and allows brands to adapt their assortment to their customer base; and True Feedback solution. It provides MySizeID; Naiz Fit, which offers SaaS technology solutions that solve size and fit issues, and AI solutions for smarter design; and Orgad, an online retailer. The company was formerly known as Knowledgetree Ventures, Inc. and changed its name to My Size, Inc. in January 2014. My Size, Inc. was incorporated in 1999 and is headquartered in Airport City, Israel.
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