Rollins (NYSE:ROL) Price Target Cut to $26.00 by Analysts at Wells Fargo & Company

Rollins (NYSE:ROL) had its target price cut by equities research analysts at Wells Fargo & Company from $27.00 to $26.00 in a report released on Friday, Benzinga reports. The brokerage presently has an “underweight” rating on the business services provider’s stock. Wells Fargo & Company‘s price target points to a potential downside of 24.38% from the stock’s previous close.

Other equities analysts have also recently issued research reports about the stock. Raymond James Financial set a $35.00 price objective on shares of Rollins in a research report on Thursday, July 23rd. Barclays set a $45.00 target price on Rollins and gave the stock an “overweight” rating in a research report on Friday, July 24th. Argus lowered shares of Rollins from a “buy” rating to a “hold” rating in a report on Wednesday, August 5th. Morgan Stanley dropped their price target on shares of Rollins from $45.00 to $43.00 and set an “overweight” rating on the stock in a research report on Tuesday, October 13th. Finally, Zacks Research cut shares of Rollins from a “hold” rating to a “strong sell” rating in a research report on Tuesday, July 28th. One research analyst has rated the stock with a Strong Buy rating, four have issued a Buy rating, twelve have assigned a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat.com, Rollins has an average rating of “Hold” and an average target price of $40.76.

Rollins Trading Down 2.6%

ROL traded down $0.93 during trading on Friday, hitting $34.38. The company’s stock had a trading volume of 1,083,284 shares, compared to its average volume of 4,575,075. Rollins has a twelve month low of $29.28 and a twelve month high of $66.14. The company has a quick ratio of 0.58, a current ratio of 0.63 and a debt-to-equity ratio of 0.34. The stock’s fifty day moving average price is $33.74 and its 200-day moving average price is $42.61. The firm has a market capitalization of $16.54 billion, a P/E ratio of 31.72, a PEG ratio of 3.72 and a beta of 0.73.

Rollins (NYSE:ROL) last released its quarterly earnings data on Wednesday, October 21st. The business services provider reported $0.34 earnings per share for the quarter, meeting the consensus estimate of $0.34. Rollins had a net margin of 13.19% and a return on equity of 39.40%. The company had revenue of $1.09 billion during the quarter, compared to analyst estimates of $1.11 billion. During the same quarter in the previous year, the business posted $0.35 EPS. Rollins’s revenue for the quarter was up 6.2% compared to the same quarter last year. Analysts anticipate that Rollins will post 1.16 EPS for the current year.

Institutional Investors Weigh In On Rollins

Several hedge funds have recently bought and sold shares of ROL. Raiffeisen Bank International AG increased its holdings in shares of Rollins by 73.5% in the 2nd quarter. Raiffeisen Bank International AG now owns 642 shares of the business services provider’s stock worth $27,000 after buying an additional 272 shares during the last quarter. Westpac Banking Corp bought a new stake in shares of Rollins during the 2nd quarter worth $42,000. Mowery & Schoenfeld Wealth Management LLC purchased a new position in Rollins in the second quarter worth $88,000. Assetmark Inc. grew its position in Rollins by 38.7% in the first quarter. Assetmark Inc. now owns 2,166 shares of the business services provider’s stock worth $116,000 after acquiring an additional 604 shares in the last quarter. Finally, Livforsakringsbolaget Skandia Omsesidigt purchased a new position in Rollins in the second quarter worth $93,000. 51.79% of the stock is currently owned by institutional investors.

Key Rollins News

Here are the key news stories impacting Rollins this week:

• Positive Sentiment: Third-quarter revenue increased 6.2% year over year to approximately $1.09 billion, while commercial and termite businesses continued to grow. Management also outlined a 2026 organic-growth target of 4% to 6%. Rollins Third-Quarter 2026 Financial Results
• Positive Sentiment: Direct-sales and door-to-door customer-acquisition channels produced stronger growth than digital channels, giving Rollins an alternative as it adjusts its marketing strategy. Rollins: 3 Key Takeaways for Long-Term Investors
• Neutral Sentiment: Management attributed weaker residential lead generation partly to changes in search behavior caused by artificial-intelligence tools. The company is shifting away from its traditional digital-search playbook toward channels with better returns, but the impact on customer acquisition remains uncertain. Rollins Q3 2026 Earnings Call Highlights
• Negative Sentiment: Organic revenue growth was 4.4%, below investor expectations, and total revenue fell short of the roughly $1.11 billion consensus estimate. Earnings were reported at $0.34 per share, versus some estimates of $0.35, and declined from $0.35 a year earlier. Rollins Q3 Earnings and Revenues Miss Estimates
• Negative Sentiment: Operating income slipped 1.0% and operating margin contracted 140 basis points to 20.5%, as higher insurance and other costs pressured profitability. Net income and diluted EPS also decreased year over year. Rollins Revenue Climbs as Operating Income Slips
• Negative Sentiment: Traders purchased 10,334 put options, approximately 605% above average put volume, signaling elevated short-term hedging or bearish speculation around the earnings disappointment. Rollins Stock Sees Unusually High Put Option Buying

About Rollins

Rollins, Inc is a provider of pest and termite control services for residential and commercial customers. The company offers protection against common pests such as ants, cockroaches, rodents, termites, mosquitoes and bedbugs, along with wildlife control and other specialty services.

Rollins serves customers through a portfolio of regional and international brands, including Orkin, the company’s best-known pest control business; HomeTeam Pest Defense; Western Pest Services; Critter Control; and other local and specialized operations.