eBay (NASDAQ:EBAY) Stock Gets Price Target Increase from Susquehanna

eBay (NASDAQ:EBAY) had its price target hoisted by analysts at Susquehanna from $110.00 to $125.00 in a report issued on Friday, Benzinga reports. The brokerage presently has a “neutral” rating on the e-commerce company’s stock. Susquehanna‘s price target points to a potential upside of 3.14% from the stock’s current price.

A number of other equities analysts have also recently commented on EBAY. Truist Financial lifted their price objective on shares of eBay from $115.00 to $133.00 and gave the stock a “hold” rating in a research report on Thursday. BTIG Research initiated coverage on eBay in a research note on Thursday. They issued a “buy” rating for the company. BMO Capital Markets reissued an “outperform” rating on shares of eBay in a report on Thursday. Weiss Ratings cut shares of eBay from a “buy (a-)” rating to a “buy (b+)” rating in a research note on Wednesday. Finally, Benchmark upped their price objective on shares of eBay from $115.00 to $134.00 and gave the company a “buy” rating in a research note on Thursday, August 6th. Fifteen investment analysts have rated the stock with a Buy rating, seventeen have issued a Hold rating and three have assigned a Sell rating to the company. According to MarketBeat.com, eBay currently has an average rating of “Hold” and a consensus target price of $122.91.

eBay Stock Performance

NASDAQ:EBAY opened at $121.19 on Friday. eBay has a 1-year low of $78.03 and a 1-year high of $124.59. The firm has a market cap of $53.93 billion, a PE ratio of 26.46, a P/E/G ratio of 2.95 and a beta of 1.33. The firm has a 50 day simple moving average of $110.49 and a 200-day simple moving average of $103.72. The company has a debt-to-equity ratio of 1.10, a current ratio of 1.02 and a quick ratio of 1.02.

eBay (NASDAQ:EBAY) last posted its quarterly earnings data on Wednesday, October 28th. The e-commerce company reported $1.51 EPS for the quarter, topping analysts’ consensus estimates of $1.41 by $0.10. The company had revenue of $3.21 billion for the quarter, compared to analyst estimates of $3.12 billion. eBay had a return on equity of 48.79% and a net margin of 16.84%. The business’s revenue was up 13.7% on a year-over-year basis. During the same quarter in the previous year, the firm earned $1.36 earnings per share. On average, equities analysts expect that eBay will post 4.90 EPS for the current year.

Insider Buying and Selling

In related news, SVP Jordan Sweetnam sold 1,014 shares of the company’s stock in a transaction on Tuesday, August 18th. The stock was sold at an average price of $101.39, for a total transaction of $102,809.46. Following the completion of the transaction, the senior vice president directly owned 35,546 shares in the company, valued at $3,604,008.94. This represents a 2.77% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Jamie Iannone sold 11,110 shares of the firm’s stock in a transaction that occurred on Monday, October 5th. The shares were sold at an average price of $107.08, for a total transaction of $1,189,658.80. Following the transaction, the chief executive officer owned 226,269 shares in the company, valued at $24,228,884.52. This represents a 4.68% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last 90 days, insiders sold 34,344 shares of company stock valued at $3,635,567. 0.67% of the stock is owned by insiders.

Institutional Trading of eBay

A number of institutional investors have recently bought and sold shares of the company. VCI Wealth Management LLC acquired a new position in shares of eBay during the 3rd quarter worth about $1,919,000. Gerber Kawasaki Wealth & Investment Management bought a new position in shares of eBay during the 3rd quarter valued at about $224,000. Mirae Asset Global Investments Co. Ltd. acquired a new position in eBay during the third quarter worth $14,872,000. Vise Technologies Inc. grew its stake in shares of eBay by 19.2% in the third quarter. Vise Technologies Inc. now owns 83,488 shares of the e-commerce company’s stock valued at $8,854,000 after buying an additional 13,435 shares in the last quarter. Finally, Cidel Asset Management Inc. lifted its holdings in eBay by 3.1% during the 3rd quarter. Cidel Asset Management Inc. now owns 5,956 shares of the e-commerce company’s stock valued at $632,000 after purchasing an additional 178 shares during the last quarter. Institutional investors and hedge funds own 87.48% of the company’s stock.

Trending Headlines about eBay

Here are the key news stories impacting eBay this week:

• Positive Sentiment: Raised 2026 outlook: eBay now expects full-year adjusted EPS of $6.25–$6.30, well above the $5.89 consensus estimate. Revenue guidance of $12.6–$12.7 billion also exceeds the $12.5 billion consensus. Fourth-quarter EPS guidance of $1.48–$1.53 is above the $1.42 estimate, while revenue guidance of approximately $3.2 billion is in line with expectations.
• Positive Sentiment: Strong Q3 operating performance: Revenue rose 14% year over year to $3.2 billion, while gross merchandise volume increased 15% to $23.2 billion. Adjusted EPS of $1.51 beat analysts’ $1.41 estimate, supported by marketplace growth, advertising and collectibles. eBay Inc. Reports Third Quarter 2026 Results
• Positive Sentiment: Growth initiatives are gaining traction: Depop’s U.S. merchandise volume more than doubled year over year, fashion sales across eBay and Depop reached $9 billion over the past year, and eBay Live continued to expand. These trends support management’s expectation for durable growth. Gen Z’s obsession with secondhand clothes is paying off for eBay
• Positive Sentiment: Analyst sentiment improved: Oppenheimer raised its price target to $140 and reaffirmed an outperform rating, while Rosenblatt increased its target to $137 with a buy rating. JPMorgan also lifted its target to $125, although it retained a neutral rating. Analysts Raise Forecasts on eBay After Q3 Results
• Neutral Sentiment: Risks to monitor: Higher spending narrowed margins, and the stock’s valuation has risen after the rally. Wells Fargo upgraded eBay to equal weight but maintained a $106 target, below the current trading level, highlighting limited upside for more cautious investors.

About eBay

eBay Inc operates a global online marketplace that connects buyers and sellers. Through its platform, individuals, small businesses and larger retailers can list and purchase new, used and refurbished merchandise across categories such as electronics, apparel, collectibles, automotive parts and accessories, home goods and industrial products. Transactions may take place through auctions or fixed-price listings, with payments, shipping and other seller and buyer services supporting the marketplace experience.

Founded in 1995 as AuctionWeb by Pierre Omidyar, eBay has grown from an online auction site into a broad e-commerce platform.