Scratch Capital LLC Purchases 4,727 Shares of Apple Inc. $AAPL

Scratch Capital LLC raised its position in Apple Inc. (NASDAQ:AAPL) by 395.9% in the 3rd quarter, Holdings Channel.com reports. The fund owned 5,921 shares of the iPhone maker’s stock after acquiring an additional 4,727 shares during the quarter. Apple makes up approximately 1.0% of Scratch Capital LLC’s portfolio, making the stock its 16th biggest position. Scratch Capital LLC’s holdings in Apple were worth $1,508,000 as of its most recent filing with the Securities & Exchange Commission.

Other large investors have also made changes to their positions in the company. Ryan Investment Management Inc. acquired a new position in Apple during the 2nd quarter valued at about $31,000. ROSS JOHNSON & Associates LLC grew its stake in shares of Apple by 1,800.0% during the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock worth $42,000 after acquiring an additional 180 shares during the last quarter. Nexus Investment Management ULC grew its stake in shares of Apple by 333.3% during the second quarter. Nexus Investment Management ULC now owns 260 shares of the iPhone maker’s stock worth $53,000 after acquiring an additional 200 shares during the last quarter. LSV Asset Management acquired a new position in shares of Apple during the fourth quarter valued at about $65,000. Finally, Morgan Dempsey Capital Management LLC raised its position in shares of Apple by 41.0% in the 2nd quarter. Morgan Dempsey Capital Management LLC now owns 430 shares of the iPhone maker’s stock valued at $88,000 after purchasing an additional 125 shares during the last quarter. 67.73% of the stock is owned by institutional investors and hedge funds.

Apple Price Performance

NASDAQ:AAPL opened at $271.86 on Friday. The firm’s fifty day moving average is $273.49 and its two-hundred day moving average is $243.79. The firm has a market cap of $4.02 trillion, a price-to-earnings ratio of 36.39, a PEG ratio of 2.54 and a beta of 1.09. Apple Inc. has a one year low of $169.21 and a one year high of $288.62. The company has a debt-to-equity ratio of 1.06, a quick ratio of 0.86 and a current ratio of 0.89.

Apple (NASDAQ:AAPL) last issued its quarterly earnings data on Thursday, October 30th. The iPhone maker reported $1.85 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.74 by $0.11. Apple had a return on equity of 164.05% and a net margin of 26.92%.The business had revenue of $102.47 billion during the quarter, compared to analysts’ expectations of $101.65 billion. During the same quarter in the previous year, the firm posted $1.64 EPS. The company’s revenue for the quarter was up 8.7% on a year-over-year basis. Research analysts expect that Apple Inc. will post 7.28 EPS for the current year.

Apple Dividend Announcement

The company also recently disclosed a quarterly dividend, which was paid on Thursday, November 13th. Stockholders of record on Monday, November 10th were paid a dividend of $0.26 per share. The ex-dividend date of this dividend was Monday, November 10th. This represents a $1.04 dividend on an annualized basis and a dividend yield of 0.4%. Apple’s dividend payout ratio (DPR) is presently 13.92%.

Insider Buying and Selling

In related news, CFO Kevan Parekh sold 4,199 shares of the firm’s stock in a transaction on Thursday, October 16th. The shares were sold at an average price of $247.39, for a total transaction of $1,038,790.61. Following the sale, the chief financial officer owned 8,765 shares in the company, valued at approximately $2,168,373.35. This trade represents a 32.39% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, insider Chris Kondo sold 3,752 shares of Apple stock in a transaction on Friday, November 7th. The shares were sold at an average price of $271.23, for a total transaction of $1,017,654.96. Following the completion of the transaction, the insider directly owned 15,098 shares of the company’s stock, valued at $4,095,030.54. The trade was a 19.90% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. 0.06% of the stock is owned by company insiders.

More Apple News

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Multi-year performance reminder: a recent review shows how much investors would have made owning Apple over the last five years, reinforcing Apple’s track record of shareholder returns and supporting buy-and-hold sentiment. Here’s How Much You Would Have Made Owning Apple Stock In The Last 5 Years
• Positive Sentiment: Analyst bullish case on “invisible” AI: top analysts argue Apple’s quiet, system-level AI approach (so-called “invisible AI”) could drive steady services and device differentiation into 2026, a potential catalyst for upside over time if execution continues. Apple’s ‘Invisible AI’ Strategy Is Why 5-Star Analyst Dan Ives Sees Upside Into 2026
• Positive Sentiment: Services/fitness teaser could lift recurring revenue: Apple dropped a cryptic teaser for Apple Fitness+, signaling “something big” in 2026 — any meaningful subscription expansion or pricing/packaging update would be a durable top-line driver. Apple drops cryptic teaser for Apple Fitness+: ‘Something big is coming’ in 2026 – 9to5Mac
• Positive Sentiment: Consumer demand signals remain mixed but supportive: reports and commentary suggest Gen Z adoption of “Apple tech” remains a behavioral tailwind for iPhone/Accessories adoption and seasonal strength in devices. That consumer interest can help offset hardware-specific softness. Gen Z is embracing millennial fashion, celebrity skincare, and Apple tech in 2026
• Neutral Sentiment: Potential regulatory/trade implications: a proposed Digital Trade Promotion Act (S.3399) highlights evolving digital trade rules (data flow, IP, cross‑border digital services) that could affect Apple’s services and international operations — monitor legislative progress but no immediate stock-moving event yet. New Bill: Senator Todd Young introduces S. 3399: Digital Trade Promotion Act of 2025
• Negative Sentiment: Vision Pro demand disappointment: multiple outlets report Apple is cutting Vision Pro production and reducing marketing after weak initial sales — high price, limited apps and comfort issues raise questions about near-term revenue from this hardware category and increased inventory/markdown risk. Apple cuts Vision Pro production and marketing after weak sales
• Negative Sentiment: Major shareholder trimming: reports show Berkshire Hathaway is selling Apple shares and reallocating into AI-focused names — sales by a high-profile holder can pressure sentiment and create headline-driven selling even if underlying fundamentals remain unchanged. Berkshire Is Selling Apple Stock and Buying This Other Magnificent Artificial Intelligence (AI) Stock Instead

Wall Street Analysts Forecast Growth

Several analysts have weighed in on AAPL shares. Morgan Stanley reissued an “overweight” rating and set a $315.00 target price (up previously from $305.00) on shares of Apple in a research report on Wednesday, December 17th. JPMorgan Chase & Co. boosted their price objective on shares of Apple from $290.00 to $305.00 and gave the company an “overweight” rating in a report on Friday, October 31st. TD Cowen upped their target price on Apple from $275.00 to $325.00 and gave the company a “buy” rating in a research report on Friday, October 31st. Tigress Financial raised their target price on Apple from $300.00 to $305.00 and gave the stock a “strong-buy” rating in a research note on Wednesday, September 17th. Finally, Rosenblatt Securities lifted their price target on Apple from $241.00 to $250.00 and gave the stock a “neutral” rating in a research report on Friday, October 31st. Two analysts have rated the stock with a Strong Buy rating, twenty-three have assigned a Buy rating, eleven have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat, Apple presently has an average rating of “Moderate Buy” and an average price target of $283.92.

Apple Profile

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.