Roku (NASDAQ:ROKU) Director Sells $217,960.00 in Stock

Roku, Inc. (NASDAQ:ROKU) Director Neil Hunt sold 2,000 shares of the stock in a transaction that occurred on Friday, January 2nd. The stock was sold at an average price of $108.98, for a total transaction of $217,960.00. Following the completion of the transaction, the director owned 7,782 shares in the company, valued at approximately $848,082.36. This trade represents a 20.45% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this link.

Roku Trading Down 1.2%

NASDAQ ROKU traded down $1.40 on Tuesday, hitting $113.28. 2,657,514 shares of the company’s stock traded hands, compared to its average volume of 2,702,015. Roku, Inc. has a 1-year low of $52.43 and a 1-year high of $116.66. The firm’s 50-day moving average price is $103.35 and its two-hundred day moving average price is $96.56. The firm has a market capitalization of $16.74 billion, a PE ratio of -566.37 and a beta of 1.95.

Roku (NASDAQ:ROKU) last released its quarterly earnings data on Thursday, October 30th. The company reported $0.16 earnings per share for the quarter, topping analysts’ consensus estimates of $0.07 by $0.09. Roku had a negative net margin of 0.61% and a negative return on equity of 1.08%. The firm had revenue of $1.21 billion for the quarter, compared to analyst estimates of $1.21 billion. During the same quarter in the prior year, the business earned ($0.06) earnings per share. The business’s quarterly revenue was up 14.0% compared to the same quarter last year. On average, research analysts anticipate that Roku, Inc. will post -0.3 earnings per share for the current fiscal year.

Institutional Trading of Roku

Institutional investors and hedge funds have recently made changes to their positions in the business. GAMMA Investing LLC lifted its position in shares of Roku by 33.9% during the 4th quarter. GAMMA Investing LLC now owns 1,492 shares of the company’s stock valued at $162,000 after buying an additional 378 shares in the last quarter. Rosenberg Matthew Hamilton increased its holdings in Roku by 255.0% in the 4th quarter. Rosenberg Matthew Hamilton now owns 717 shares of the company’s stock worth $78,000 after acquiring an additional 515 shares in the last quarter. Allworth Financial LP raised its position in Roku by 77.9% during the third quarter. Allworth Financial LP now owns 3,796 shares of the company’s stock worth $380,000 after acquiring an additional 1,662 shares during the period. IFP Advisors Inc lifted its holdings in Roku by 110.9% during the third quarter. IFP Advisors Inc now owns 3,824 shares of the company’s stock valued at $383,000 after purchasing an additional 2,011 shares in the last quarter. Finally, Caerus Investment Advisors LLC purchased a new position in Roku during the third quarter valued at $615,000. 86.30% of the stock is currently owned by hedge funds and other institutional investors.

Wall Street Analysts Forecast Growth

Several research firms recently commented on ROKU. Wedbush raised their target price on Roku from $115.00 to $130.00 and gave the stock an “outperform” rating in a report on Thursday, December 11th. Guggenheim upped their price objective on Roku from $110.00 to $115.00 and gave the stock a “buy” rating in a research report on Thursday, December 4th. Arete raised shares of Roku from a “neutral” rating to a “buy” rating and set a $132.00 price objective on the stock in a research note on Monday. Morgan Stanley set a $135.00 target price on shares of Roku and gave the company an “overweight” rating in a report on Tuesday, December 16th. Finally, Needham & Company LLC reiterated a “buy” rating and issued a $110.00 target price on shares of Roku in a research note on Wednesday, October 1st. Twenty-three equities research analysts have rated the stock with a Buy rating, five have given a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and a consensus price target of $118.12.

More Roku News

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Arete upgraded ROKU from Neutral to Buy with a $132 price target — this analyst lift increases buy-side interest and implies roughly mid‑teens upside versus recent levels.
• Positive Sentiment: Roku is the first major streamer to adopt iSpot’s outcomes‑based ad metric, aimed at improving ad targeting and measurement — this could boost ad pricing and monetization over time. Roku & iSpot bring outcome-based optimization to streaming
• Positive Sentiment: Market research shows Smart TVs are now the primary streaming device in U.S. homes — a structural tailwind for Roku’s platform and licensing business (Roku OS is embedded across many smart TV brands). Parks: Smart TV Is Primary Streaming Device in U.S. Homes
• Positive Sentiment: Roku just flashed a technical “golden cross” (short‑term moving average crossing above long‑term), a bullish signal that may attract momentum traders. Roku (ROKU) Just Flashed Golden Cross Signal: Do You Buy?
• Neutral Sentiment: KREX+ launched a livestreaming app option that highlights continued growth in local and niche streaming apps — incremental ecosystem expansion for devices like Roku. KREX+ app now available to livestream broadcasts and more
• Neutral Sentiment: Several consumer pieces about setup, resolution mismatches, device longevity and offline usage are circulating — useful for user experience awareness but unlikely to move fundamentals materially near term. Your Roku might be using the wrong TV display resolution – here’s why
• Neutral Sentiment: Industry press (Advanced Television) also covered the Roku‑iSpot tie-up; broader trade coverage helps visibility but is not an immediate revenue read. Roku, iSpot bring outcome-based optimisation to streaming
• Negative Sentiment: Critical consumer pieces (e.g., “Why Do Some People Hate Roku?”) highlight complaints about ads, UI and data/privacy concerns — persistent reputation issues that could pressure user engagement or platform perception. Why Do Some People Hate Roku?

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.